0914旗舰店是韩国高端皮包公司Simone的一个多功能商业空间。Simone是奢侈品手袋的OEM（原始设备制造）公司，他们已经为高端品牌–Burberry, Michael Kors, Coach–工作了30年。基于著名的制造质量，Simone推出了他们的第一个奢侈品牌 “0914”，并在首尔的高级时尚商业区中心建立了0914旗舰店。该店位于多山公园附近，那里挤满了国际豪华时装店和高级餐厅。
The 0914 Flagship S tore is a multipurpose commercial space for Simone, a Korean high – end leather handbags company. Simone is the OEM (original equipment manufacturing) company of luxury handbag s and they have been working for the high-end brands – Burberry, Michael Kors, Coach – for 30 years. Based on the renowned manufacturing quality , Simone has launched their first luxury brand, ‘ 0914 ’ and built 0914 Flagship S tore in the center of high fashion commercial area in Seoul. The store i s located in the Dosan Park neighborhood crowded with international luxury fashion shops and high-class restaurants.
该旗舰店是一个混合使用的空间，包括商店、咖啡馆、餐厅和艺术画廊。在这个建筑中，0914希望介绍他们在漫长的历史中积累的皮革工艺，并庆祝品牌价值，这表达了手袋的精髓质量。
The flagship store i s a mixed – use space for shops, café , restaurant and art gallery. In this building, 0914 hoped to introduce the leather craftsmanship amassed over their long history and celebrate the brand value, which expresses the quintessential quality of handbags.
作为设计竞赛的获胜者，TRU Architects+Eho曾为该店的概念和建筑设计工作。对于一个有着悠久制造历史的新兴奢侈品牌来说，我们提出了一个 “村庄”，里面有全新的产品、手工艺人和艺术家。这个村子是一个创造协同效应的花边，老的皮革工匠和新的设计师一起工作。联合工作村 “的概念反映了Simone的商业文化，它一直在支持并与年轻艺术家合作进行手袋设计。
As a design competition winner, and TRU Architects+Eho had worked for the store concept and architectural design . For a start – up luxury brand which has a long manufacturing career, we proposed a ‘ village ’ which houses brand new products, craftsmen and artists. The village is a p lace for the synergy creation where the old leather craftsmen are working together with the rising designers. The concept of ‘ co-working village ’ reflects the business culture of Simone which has been supporting and collaborating with the young artists for the handbag design .
建筑物的形状是以村庄的形象形成的，小房子堆积在一个盒子里。纯白色的盒子和砖头房子在形式、颜色和质地上形成了对比，增强了雕刻的效果。雕刻的村庄在内部空间中被反转，形成挤压的小屋檐的商店和艺术家工作室。
The shape of building was formed in the image of village with small stacked houses carved in a box. There is a contrast between a pure white box and brick houses in form, color and texture enhancing the effect of engraving. The engraved village is reversed in the interior space to form extruded small gabled houses for shops and artist studios.
在地下一层，多层次广场的概念被引入，作为工匠和设计师可以与客户和游客在一起的地方。通往广场的砖砌楼梯被规划为时装表演的跑道。建筑屋顶–通往0914村的旅程的顶点–被设计成一个隐蔽的花园中高出水面的别墅。两层的屋顶区域充满了浅水和银草。0914旗舰店希望成为一个中心空间，积累的制造能力与年轻的设计能量相遇。
On the underground level, the concept of multi – level plaza i s introduced as a place where craftsmen and designers can stay together with customers and visitors. The brick staircase leading to the plaza was planned as a runway f or fashion shows. The building rooftop – the summit of a journey to the 0914 village – was designed as a villa elevated above the water in a hidden garden. Two – leveled rooftop area is filled wit h shallow water and silver grass. 0914 Flagship Store hopes to be a central space where the accumulated manufacturing power meets young design energy.
Architects: TRU Architects; Designers: Eho
Area: 2377 m²
Year: 2017
Photographs: Youngchae Park
Manufacturers: AutoDesk, Wienerberger, Ilshinstone, Trimble Navigation
Structural Engineering: Opus Pearl
Interior Design: Archigroup MA
Construction: Kiro Construction
Mechanical Engineering: Kunil Engineering
Electrical Engineering: Kunil Engineering
Architect In Charge:TRU Architects, Eho
Design Team:Sungik Cho, Eho, Jeil Choi, Junho Park, Kyungok Yoon, Jaeyoung Joo, Kiwon Oh, Jungyoon Kim
Construction Drawing:UAD Architects Group Company Limited
Client:Simone Limited, Simone Limited
City:Gangnam-gu
Country:South Korea