在韦弗利山20年后,7-Eleven、星巴克和Wither’s Family搬到了他们在列治文的新址。
搬迁后,以前住在两座大楼里的员工集中在五层楼里。因此,新的总部所在地着重于连接的理念,以及使平凡变得不平凡的表达方式(和文化声明)

After 20 years in Mount Waverley, 7-Eleven, Starbucks and the Wither’s Family relocated to their new Richmond location.
The move saw staff previously housed across two buildings, come together across five floors. The new headquarters site therefore, focused on the idea of connection, and the expression (and culture statement) of making the ordinary extraordinary.

零售商正在接受技术影响人们购物方式的深刻变化。在7-Eleven应对这些变化的过程中,创新思维和试验新的零售概念的空间在他们的工作场所至关重要。
当员工从一个楼层到另一个楼层,在不同的空间–休息区、安静的圆锥体–之间奔跑时,一种能量感已经被创造出来了,他们充分利用了所有可用的东西。

Retailers are coming to terms with profound change in the way technology is influencing how people shop. As 7-Eleven responds to these changes, space for innovative thinking and trialling new retail concepts is critical in their workplace.
A sense of energy has been created as employees buzz from floor to floor and dash between unusual spaces – break out areas, cones of silence – making the most of everything available to them.

带有适应性家具和移动白板的协作区支持用户的选择和控制。这种鼓舞人心的气氛通过超越楼梯的垂直连接得到了加强;跨越5层楼的空隙创造了更大的空间印象,而视觉和听觉的连接促进了社区的感觉。

Collaborative areas with adaptable furniture and mobile whiteboards support user choice and control. This inspiring atmosphere is enhanced through the vertical connection that goes beyond the stair; voids spanning 5 floors create a greater impression of space, while visual and aural connection fosters a sense of community.

一个内部原型店使7-Eleven公司可以尝试新的商店形式和技术。在接待处附近,游客、合作伙伴和员工体验了最新的 “免结账 “商店概念,它依靠技术–而不是人–来监测库存水平、跟踪销售和处理付款。测试厨房试用适合这种新型零售环境的新食品。

An in-house prototype store allows 7-Eleven to trial new store formats and technology. Adjacent to reception, visitors, partners and employees experience the latest ‘checkout free’ store concept, which relies on technology – not people, to monitor stock levels, track sales and process payments. The test kitchen trials new food offerings suited to this new type of retail environment.

由于两个标志性品牌共享工作场所,因此对每个品牌的环境和如何融合在一起进行了仔细的应用。
7-Eleven的标志性三条纹被俏皮地呈现在墙面上,作为分歧和漫游的线条,但又在一些地方聚集在一起,形成品牌标志。让人联想到火车地图,它代表了7-Eleven加盟商的不同生活阶层和品牌的起源。

As two iconic brands share the workplace there was careful application of each branded environment and how the merge together.
The iconic triple stripe of 7-Eleven was playfully rendered on walls as lines that diverged and roamed but then came together at points to form the brand mark. Reminiscent of a train map, it represents the various walks of life that 7-Eleven franchisees come from and the origins of the brand.

这些线条在星巴克区域汇聚成一条时间线,讲述了咖啡豆到杯子的过程。每层楼都有一个主要的品牌图标,以帮助人们找到方向。粉笔画的柱子艺术在空间内创造了一个不完美的个性。它们被设计成有意识地具有较短的寿命,以便使品牌故事的视觉化成为一个流动的、不断变化的项目。

These lines converged in the Starbucks area to form a time-line that tells the process of coffee bean to cup. Each floor is designated with a primary brand icon to assist with wayfinding. Chalk-drawn column art creates an imperfect personality within the space. They were created to intentionally have a short lifespan so that visualisation of the brand story becomes a fluid, evolving project.

最佳实践的可持续发展举措被纳入该项目,以绿色之星和WELL黄金评级系统为基准。这主要是通过谨慎的材料选择和使用经过生命周期评估的产品来实现的,并且在可能的情况下,在当地生产。我们使用了适应性再利用技术–我们剥去了现有楼梯上的瓷砖和其他奇怪的装饰,揭示了一种原始的美,成为每层楼的焦点和连接点。

Best practice sustainability initiatives were incorporated into the project with Green Star and WELL Gold Rating System used as benchmark. This was largely achieved through careful material selection and working with products that have undergone a Life Cycle Assessment and where possible, produced locally. Adaptive re-use techniques were used – we stripped back the tiles and other odd decorations of the existing stair, revealing a raw beauty that became a focal point and place of connectivity across each floor.

这个项目是一个很好的例子,说明工作场所对人们的要求和他们的工作是很直观的,并促进了创新、复原力和灵活性。

This project is a great example of a workplace that is intuitive to the requirements of the people and their work, and fosters innovative, resilience and agility.

Architects: GroupGSA
Area: 7200 m²
Year: 2019
Photographs: Nicole England
Manufacturers: AutoDesk, Dulux, Haworth, InStyle, Interface, Mark Tuckey, Schiavello, Stylecraft, Taubmans, Academy Tiles, Adobe Systems, MAC + Textles, Planex, Proprietary, Ross Gardem for Stylecraft, Thinking Works, Trimble Navigation, Zenith
Lead Architects: GroupGSA
Project Manager: Montlaur
Design Team:GroupGSA
Client:7-Eleven
Engineering:COVA
City:Cremorne
Country:Australia