为ABF发展公司设计新的总部,充满了令人振奋的挑战。第一个挑战是代表一个开创性的创新公司,专注于设计直接符合客户需求和渴望的房地产物业。确保这种严格的公众感受到与项目语言的联系,是在城市景观中进行引人入胜的设计和造型的主要目的之一。

Designing the new headquarters for ABF Developments was full of invigorating challenges. The first one was to represent a groundbreaking innovative company, focused on designing real estate properties that correspond directly to the customers’ needs and longings. Assuring that this rigorous public felt connection to the project’s language was one of the main purposes of the intriguing and appealing design and shape in the urban landscape.

该建筑所在的社区主要是住宅区,房子都是多年前建造的,没有独特的设计特征,所以第二个挑战是创造一个具有变化的设计,但也要与周围环境完全融合。最后,需要将所有这些设计需求与行政总部以及将在那里推出的项目的商业和销售中心的多种功能结合起来,利用一个非常狭窄的场地来建造它。

The neighborhood where the building stands is predominantly residential, with houses built many years ago, without a distinctive design character, so the second challenge was to create a building with a change provoking design but also fully integrated to it’s surroundings. Lastly, there was the need to combine all of these design needs to the multiple functionality of having administrative headquarters and the business and sales center for the projects that will be launched there, using a very narrow site to build it.

为了满足所有这些需求,我们创造了一个标志性的形状,通过六个形状略有不同的金属框架进行结构设计,支持两层空间的布置。这里是展览区,有产品展示、会议室、客户服务、咖啡馆和酒吧区以及其他行政支持。折叠在钢架上的是一个金属皮质钢屋顶,带有前卫的斜面,包围着建筑。在前立面,一个大的玻璃表面就像商店的窗户,使公共区域的内部和外部的连续性,而金属覆盖层在不影响光线或渗透性的情况下提供了隐私。

In order to meet all these needs, we created an iconic shape, structured through six metallic frames of slightly different shapes, supporting two floors where the spaces are laid out. There’s the exhibition area, with product demonstrations, meeting rooms, customer service, cafè and bar area and other administrative support. Folding over the steel frames is a metallic corten steel roof, with edgy angled slopes, encloses the building. In the front façade, a big glass surface acts like a stores’ window, allowing continuity between inside and out, for the public area, and a metal covering provides privacy without compromising light or permeability.

室内设计是为了增强原材料的美感,补充它们的质地和表面处理。混凝土的O型地板与科尔登钢形成对比,创造了一个平衡和现代的空间。加上干净和精致的家具,使该区域变得宽广和宽敞,随时可以满足各种需要。

The interior design is made to enhance the beauty of the raw materials, complementing their textures and finishes. O flooring in concrete in contrast to the corten steel creates a balanced and contemporary space. Adding clean and sophisticated furniture, the area is made wide and spacious, ready to attend every need.

强化了品牌的标志,甚至象形图和路标也被彻底设计。

Reinforcing the brand’s logo even the pictograms and wayfinding signaling was thoroughly designed.

受ABF发展公司的标志和总部建筑的直接启发,垂直线被用作设置气氛和补充空间的准则。为此,该空间在项目的每一个尺度上都与用户进行了沟通,创造了一个完整的体验,将品牌的创新和精致的标准表现出来。

Inspired directly by the ABF Developments’ logo and the headquarters architecture, vertical lines are used as guidelines for setting the atmosphere and complementing the space. For this, the space communicates with the users in every scale of the project, creating a full experience that brings out the brand’s innovative and sophisticated standards.

Architects: MAENA design conecta
Area: 301 m²
Year: 2021
Photographs: Alcindo Dedavid
Manufacturers: Belgotex , MEZAS Design Co
Architecture Firm:MAENA design conecta
Project Team:Aline Palma, Michelle Raimann, Roberta Rammê, Júlia Carolina Zielke e Manuella Oliveira Haygertt
Clients:ABF developments
Engineering:Andora Engenharia
Landscape Design:Fernando Thunm
Consultants:Ana Cristina Costi, PROINST Engenharia- projeto de PPCI
Collaborators:Contemporânea Online
City:Porto Alegre
Country:Brazil