Aesop运用了一种独特的销售理念。专注于身体护理产品，它开发了各种复杂的空间概念，结合了简单和精致，并与每个城市的建筑师合作，为场地增加了特定的本地叙述。通过空间的方式进行企业形象的工作，意味着一定程度的抽象性。建筑中的具象叙事总是以某种方式导致民俗的引用，为解释和沉思的自由留下很少的空间。我们认为建筑应该是解释性的，而不是指令性的。
Aesop applies a singular sales philosophy. Specializing in body care products, it develops a variety of sophisticated space concepts combining simplicity and refinement, with the collaboration of each city’s architects that adds a specific local narrative to the venues. Working on a corporate identity by means of space implies a certain degree of abstraction. A figurative narrative in architecture always leads somehow to folkloric citation, leaving very little space for freedom of interpretation and contemplation. We believe architecture should be interpretative, not dictating.
对于Aesop Westmount来说，这是企业在北美特定文化结构中的第一次冒险，我们建议回顾其社区身份的关键组成部分：它与水的联系。通过这种方式，我们的设计方案试图在文化身份、空间和时间之间建立一种隐喻性的联系。
For Aesop Westmount, a first venture for the enterprise in a specific North American cultural fabric, we proposed to look back at key components of the identity of its community: its link with water. By this mean, our design proposal seeks to establish a metaphorical bound between cultural identity, space and time.
作为一种材料，水在其成为沉思的工具的能力方面是有趣的。在我们这样的北方国家，它也是一种变化的材料：它从液体变成固体，从夏天的深蓝色变成冬天的暗黑色。这一特点被保留为伊索商店的主要特征。通过在一半的空间中使用黑色玻璃，我们让居住者沉浸在一种沉思的情绪中，补充了伊索提倡的慢速消费文化。黑色玻璃，作为冰冻的水的隐喻，复制了空间，创造了新的视角，并赋予场地的物理边界以深度。
As a material, water is interesting in its capability to become a tool for contemplation. In the Northern countries like ours, it is also a changing material: it goes from liquid to solid, from a deep blue during summer to a dark black during winter. This characteristic was kept the main characteristic of the Aesop store. By using a black glass on a half of the space, we indulge the occupant in a contemplative mood, complementing a slow culture of consumption promoted by Aesop. The black glass, as a metaphor of frozen water, duplicates the space, creates new perspectives and give depth to the physical boundaries of the venue.
由艺术家Pascal Grandmaison设计的视频装置，设置在空间的入口处，复制了一个缓慢的水生运动，并与环境的冥想氛围和反思的品质进入对话中。
对于这种叙述，我们反对人类的存在和它改变景观的能力。工业区在某种程度上是我国发展的一个关键因素，以至于连 “自然 “的概念都被改变了。纸浆工业是这方面的一个标志性人物，通过筏工的劳动，在河流上形成巨大的浮动平台，将大量的木头原木切割、分组并拖到大型工厂，改变了大部分土地。我们选择在垂直于空间的图案中设置一个类似原木的木质地板，以模仿这些漂浮在内陆黑暗水域之上的木质平台。就像一个雕塑元素，三棵白桦树傲然挺立在空间中央，作为这种自然游戏的视觉参考。
A video installation, designed by artist Pascal Grandmaison, set at the entry of the space, duplicates a slow aquatic movement and enters in dialogue with the setting’s meditative ambiance and reflective qualities.
To this narrative, we oppose the presence of man and its capability to alter the landscape. The industrial area has been to some extend a key factor of development in our country to a point that even the notion of “nature” has been altered. The pulp industry is an iconic figure of this, with large portion of the land transformed by the labor of raftmen cutting, grouping and dragging large quantities of wood logs to large mills by forming huge floating platforms on rivers. We’ve chose to set a log-like wood floor in a pattern running perpendicular to the space in order to mimic these wooden platforms floating above the dark waters of the inlands. Like a sculptural element, three birch trees stands proudly in the middle of the space and acts as a visual reference to this play on nature.
主要的水盆是伊索体验的关键，顾客被邀请在顾问的帮助下直接测试不同的产品，水盆从店面悬挑到空间。它所产生的漂浮效果使我们在某种程度上接近水的感觉得以延续，因为它呈现在我们的身份景观中。
最后，这个长长的叙事被赋予了可能接受或不接受它的人。每个用户都持有自己的解释。
The main water basin, that is key to the Aesop experience where customers are invited to test different products directly with the aid of the consultants, is cantilevered from the storefront into the space. The floating effect that it procures perpetuates the sensation of being somehow close to water as it presents itself in our identity landscape.
In the end, this long narrative is given to who might be receptive to it, or not. Each user holding its own interpretation.
Architects: Alain Carle Architecte
Area : 55 m²
Year : 2015
Photographs :Adrien Williams
Manufacturers : Bernard Schottlander, Douglas Fir, Expo renovation, Marie-France Kech
Contractor : Procova Inc.
Structural Engineer : Zarrabi & Associés
Conception Team : Michel Lefebvre
Video Artist : Pascal Grandmaison
City : Westmount
Country : Canada