Atelier PRO为全球植物和种子育种专家Anthura设计了新的总部办公室。主要目标是创造一个现代的环境，让公司可以在这里工作、会见和接待客户，表达其核心价值并讲述 “Anthura的故事”。一个与Anthura相称的建筑。Anthura是红掌和兰花育种的市场领导者，其总部、温室和研发部门位于荷兰Bleiswijk附近的玻璃园艺区。该公司占用了一个最先进的温室综合体，并在2019年开设了一个新的研究中心。然而，它的办公大楼严重过时，周围的户外空间也给人以杂乱无章和不吸引人的印象。

Atelier PRO designed the new head office for Anthura, a global specialist in plant and seed breeding. The primary goal was to create a contemporary environment where the company could work, meet and receive clients, which expresses its core values and tells ‘Anthura’s story’. A building befitting of Anthura. The head office, greenhouses, and R&D department of Anthura, a market leader in anthurium and orchid breeding, are located in the glass horticultural area around Bleiswijk, the Netherlands. The company occupies a state-of-the-art greenhouse complex and opened a new research center in 2019. Its office building, however, was severely outdated, and the surrounding outdoor spaces also gave a cluttered and unattractive impression.

Atelier PRO设计了一个新的总部，改善了公司的外在形象，成为现场其他建筑的典范，并更好地反映了公司的国际地位和创新、高科技特征。从 “内部 “到 “外部 “的世界。现有建筑的楼层和承重结构都被重新使用，而外墙和楼层规划则被完全重新设计。然而，我们的目标不仅是创造一个新的工作空间，而且是一个Anthura可以接待客户和展示其核心业务的地方。

Atelier PRO designed a new head office that improves the company’s outward appearance, serves as a model for the other buildings on site and better reflects the company’s international position and innovative, high-tech character. From the ‘inner’ to the ‘outer’ world. The floors and load-bearing structure of the existing building have both been reused, whilst the façade and floor plans have been completely redesigned. The objective, however, was not only to create a new working space but also a place where Anthura could receive clients and demonstrate its core business.

因此，办公室与温室的技术 “内部世界 “相连，特别是与后面的展示温室相连。在改造之前，展示温室的外墙是完全封闭的；Atelier PRO用透明的玻璃屏取代了它，这使得里面的实验室般的设置清晰可见；这些都是办公楼的背景。办公室具有相同的透明、校园式的外观，强调了它与邻近的实验室和温室的关系。

Therefore, the office has been connected to the technical ‘inner world’ of the greenhouses – and in particular to the display greenhouse directly behind it. Before the conversion, the façade of the display greenhouse was completely closed to the street; atelier PRO replaced it with a transparent glass screen, which makes the lab-like settings on the inside visible; these serve as a backdrop for the office building. The office has the same transparent, campus-like appearance, emphasizing its relationship with the adjacent laboratories and greenhouses.

规模和外观。另一个挑战是温室（总建筑面积为450,000平方米）和办公楼（总面积约为2,000平方米）之间的规模差异，以及如何弥合这种差异，以强调办公室的重要性。为了让办公楼更有 “分量”，它被放置在一个略微升高的基座上，在视觉上将其与后面的连续玻璃幕墙分开。垂直的立面元素在视觉上扩大了建筑物–部分原因是各个楼层不再直接可见–并使其看起来像一个 “大型 “企业总部，与Anthura的规模相称。

Scale and appearance. An additional challenge was the difference in scale between the greenhouses – with a total floor area of 450,000 m²- and the office building – which totals about 2,000 m² – and how to bridge this difference so as to emphasize the office’s importance. To give the office building more ‘weight’, it was placed on a slightly raised pedestal, visually detaching it from the continuous glass façade behind it. Vertical façade elements serve to optically enlarge the building – in part because the individual floors are no longer directly visible – and give it the appearance of a ‘large’ corporate head office, befitting the size of Anthura.

垂直性也反映了温室的典型建筑–水平衔接的建筑将不适合环境。功能和体验。在内部，可以区分出两个不同的体验层。一方面，是展览层：可公开进入的空间，作为通往展示温室的物理 “客户之旅”。为了创造一个真正的展览体验，我们与平面设计师以及展览设计师合作。Anthura的员工有自己的一层，位于建筑的中心，围绕着食堂。

The verticality also mirrors the typical architecture of the greenhouses – a horizontally articulated building would not fit in with the context. Function and experience. In the interior, two different experience layers can be distinguished. On the one hand, there is the exhibition layer: publicly accessible spaces which serve as a physical ‘customer journey’ to the display greenhouse. In order to create a genuine exhibition experience, we collaborated with a graphic designer as well as an exhibition designer. Anthura’s members of staff have their own layer, in the heart of the building, around the canteen.

技术区的设施不依赖日光，位于办公大楼的中心位置。所有周围的区域都尽可能地保持开放；灵活的工作场所与集中区域交替出现。整体氛围又一次代表了公司的形象，暖色调、丰富的绿色植物，以及贯穿始终的多年生和变化的植物。此外，Anthura的特征成为图形 “层 “的基础，它被应用于整个建筑，包括户外空间的标志。

The technical areas, with facilities that are not dependent on daylight, are located in the center of the office building. All surrounding areas have been kept open as much as possible; flexible workplaces alternate with concentration areas. The overall atmosphere is, yet again, representative of the company, with warm tones, abundant greenery, and perennial and changing plants throughout. In addition, Anthura’s character served as the basis for the graphic ‘layer’, which was applied throughout the entire building and included signage in the outdoor space.

花园和背景。在办公室和温室之间有一个封闭的花园，由Oase景观和城市设计公司设计。Oase公司根据PRO工作室的区域规划，负责整体的景观概念，并成功地将室内的热带氛围转化为外部世界。Anthura成功地展示了建筑如何作为一个身份的载体。然而，从更广泛的角度来看，这个项目也很有趣：温室地区既不是城市也不是农业。

Garden and context. Between the office and the greenhouses lies an enclosed garden, designed by Oase Landscape and Urban Design. Drawing on the area plan by atelier PRO, Oase was responsible for the overall landscape concept and succeeded in translating the tropical indoor atmosphere to the outside world. Anthura successfully demonstrates how a building can act as an identity carrier. The project, however, is also interesting from a wider point of view: greenhouse areas are neither urban nor agricultural.

它们是高度建筑化的，但没有任何关于建筑法规的规则；因此，建筑往往或多或少地 “自行 “发展，而没有经过积极设计。通过Anthura的设计，PRO工作室希望探索这些温室地区的典型特征，并提出关于城市和乡村之间并列的问题–同时也提出荷兰景观的未来。该项目表明，即使在事物自行发展的地区，仍有可能积极定义环境。

They are highly built-up, but without any rules regarding building regulation; buildings, therefore, often develop more or less ‘by themselves’, without being actively designed. With the design for Anthura, atelier PRO wants to explore the typical features of these greenhouse areas, and raise questions about the juxtaposition between urbanity and rurality – but also what the future holds for the Dutch landscape. The project demonstrates that, even in areas where things develop by themselves, it is still possible to actively define the environment.

Architects: Atelier PRO architects
Area : 2930 m²
Year : 2022
Photographs :Eva Bloem
Lead Architects : Hans Kalkhoven, Amal Habti
Acoustics Consultant : Abt
Services Engineer : HE Adviseurs
Landscape Designer : Oase Stedenbouw en landschap
Project Leader : Hans Kalkhoven, Tobias Thoen
Interior Architect : Thijs Klinkhamer, Amal Habti, Hans Kalkhoven
Team : André van Veen, Arthur Loomans, Hatice Kilinc, Jannetta Roozendaal, Mădălina Băghiceanu, Sarah Anne Rootert
Client : Anthura bv
General Contractor : Hoogerbrugge
Structural Engineer : Pieters Bouwtechniek
City : Bleiswijk
Country : The Netherlands