苹果公司布朗普顿路店,是苹果公司和Foster + Partners公司的又一次紧密合作,现在已经开业。这家新的骑士桥店位于高端百货公司哈罗德(Harrods)和哈维尼克斯(Harvey Nichols)之间。它从落地的拱形窗户中充斥着自然光。

Apple Brompton Road, another close collaboration between Apple and Foster + Partners, is now open. The new Knightsbridge store is situated between high-end department stores Harrods and Harvey Nichols. It is flooded with natural light from floor-to-ceiling arched windows.

Foster + Partners的高级执行合伙人Stefan Behling说。”Apple Brompton Road是伦敦繁华和充满活力的地区中的一片平静绿洲。顾客与苹果公司令人难以置信的产品系列进行互动,并在一个融合了历史和自然元素的独特环境中体验他们个性化的客户服务”。

苹果布朗普顿路店由一个单层的方形占地面积组成。七米高的体量以起伏的木质天花板为特色,有四米宽的落地拱窗,框住八棵优雅的榕树。这些树参考了伦敦著名的海德公园,它与布朗普顿路仅有几步之遥。每个花盆底部的树状座椅既是一个视觉特征,也是一个社交聚会空间或游客的休息区,模糊了内部和外部的界限,同时将自然直接引入建筑。自然光通过树叶的过滤,在商店的内部表面上跳舞,外观变得斑驳。

Stefan Behling, Senior Executive Partner, Foster + Partners, said: “Apple Brompton Road is a calm oasis in a bustling and vibrant part of London. Customers interact with Apple’s incredible range of products and experience their personalized customer service in a unique setting which incorporates historic and natural elements.”

Apple Brompton Road consists of a single floor, square footprint. The seven-meter-tall volume features an undulating, timber ceiling and has four-meter-wide floor-to-ceiling arched windows that frame eight graceful Ficus trees. The trees reference London’s famous Hyde Park, which is only just a few steps away from Brompton Road. The tree-lined seating at the base of each planter becomes a visual feature as well as a social gathering space or resting area for visitors, blurring the boundaries between inside and outside while bringing nature directly into the building. The natural light becomes dappled in appearance as it is filtered through the leaves and dances on the store’s interior surfaces.

该店的弧形木质天花板反映了该建筑历史外墙的现有几何形状。天花板上的集成装置与木板完美地融合在一起,其设计与木板的颜色和表面相匹配。一个温暖的材料调色板被精心挑选出来,为游客和工作人员创造一个平静和协调的环境。石头、木材和水磨石与建筑的外立面浴石和红砖相得益彰。

The store’s curved timber ceiling reflects the existing geometry of the building’s historic façade. The ceiling’s integrated fixtures merge seamlessly with the timber panels, having been designed to match their color and finish. A warm palette of materials has been carefully selected to create a calming and coherent environment for visitors and staff. Stone, wood, and terrazzo complement the building’s exterior façade of bath stone and red brick.

人们通过中央拱廊进入商店,反映了1903年在这个确切位置建造的原布朗普顿拱廊的尺寸。这条中央脊柱由卡斯塔纳石柱和四棵榕树界定,这些树的底部也有座位。在绿树成荫的拱廊的尽头是论坛–设计的另一个焦点,作为独立的学习和活动空间–有一个大型的视频墙。屏幕似乎毫不费力地漂浮在表面上,音频设备谨慎地融入石墙中。论坛的体量被镜面天花板放大,该天花板由专门的拉伸织物制成,产生了一个不间断的反射平面。一个指定的苹果取货区,用于收集在线订单,被安置在左边的大道区附近。

People enter the store through the central arcade, mirroring the dimensions of the original Brompton Arcade, which was built in this precise location in 1903. This central spine is defined by Castagna stone columns and four Ficus trees that also have seating at their bases. At the end of the tree-lined arcade sits the Forum – another focal point of the design that acts as separate learning and event space – with a large video wall. The screen appears to float effortlessly on the surface with the audio equipment discreetly integrated into the stone walls. The Forum’s volumes are amplified by a mirrored ceiling which is made from a specialized stretched fabric, generating an uninterrupted reflective plane. A designated Apple Pickup area, for collecting online orders, is positioned adjacent to the Avenue area on the left.

Apple Brompton Road的水磨石地板是由植物性生物聚合物组成的,这在苹果公司的全球零售队伍中尚属首次。与苹果公司的所有设施一样,Apple Brompton Road也是由百分之百的可再生能源供电。

Apple Brompton Road’s terrazzo flooring is comprised of plant-based biopolymers, the first of its kind in Apple’s worldwide retail fleet. Like all Apple facilities, Apple Brompton Road is powered by 100 percent renewable energy.

Architects: Foster + Partners
Year : 2022
Photographs :Nigel Young
City : London
Country : United Kingdom