为一家专门经营来自世界各地的豪华手表的第二家商店进行室内设计。该场地是 “中野百老汇 “的一部分,这是一个商业设施,被称为亚文化的圣地,各种产品和小商店高度密集。近年来,它也被称为豪华手表的圣地,许多手表店在街道上鳞次栉比。由于该店位于一个独特的商业设施中,因此有必要遵循主店所创造的品牌形象,但也要考虑到不同的环境和与客户群的关系,对其进行重新构建。

Interior design for a second store specializing in luxury watches from around the world. The site is part of “Nakano Broadway”, a commercial facility known as a mecca for subcultures, with a high density of various products and small stores. In recent years, it has also become known as a mecca for luxury watches, with many watch stores lining the streets. Since the store is in a unique commercial facility, it was necessary to follow the brand image created by the main store, but also to reconstruct it in consideration of the different environment and relationship with the clientele.

我们注意到,主店的特色照明方案,取消了天花板照明,只用灯具来创造一种不寻常的感觉,这种技术在这个设施中经常出现。因此,有必要将该店与同一建筑中的许多其他商店区分开来,并创造一个能被访问该设施的客户群接受的外墙。因此,我们决定在公共区域和商店内部之间架设彩色玻璃。在遵循无机光的品牌形象的同时,通过彩色玻璃将光线转换为优雅的琥珀色外观,创造出一个优雅的外墙,使该店与同一建筑中的许多其他商店区别开来,吸引其他商店顾客的兴趣。

We noticed that the main store’s characteristic lighting scheme, which eliminates ceiling lighting and uses only fixtures to create a sense of the unusual, is a technique that is often seen in this facility. Therefore, it was necessary to differentiate the store from the many other stores in the same building and to create a facade that would be acceptable to the clientele who visit the facility. Therefore, it was decided to erect colored glass between the common area and the interior of the store. While following the brand image of inorganic light, the light was converted into an elegant amber look through the colored glass to create an elegant façade that differentiates the store from many other stores in the same building and attracts the interest of customers of other stores.

商店的内部设计遵循了品牌的理念,通过高对比度的设计,创造出时间和空间的关系感,同时也利用了每种装修材料的特点,如石材、塑料和铝材,并将它们安排在空间里。由于不可能在这个场地上创造出一个结合了粗糙结构的设计,我们希望通过在一些墙面上应用石材来直观地体现材料的独特重量和时间的积累。

The interior of the store follows the concept of the brand and is designed with high contrasts to create a sense of the relationship between time and space, while also taking advantage of the characteristics of each finishing material, such as stone, plastic, and aluminum, and arranging them in the space. Since it was not possible to create a design incorporating a rough structure on this site, we wanted to visualize the material’s unique weight and the accumulation of time by applying stone to some of the walls.

狭长的圆柱形店面的前墙采用镜面设计,在有限的存储空间中创造出深度,消除了压迫感和进入商店时面对柜台的困难。我们创造了一个体现品牌概念的商店,同时也吸引了新的粉丝,并考虑到了环境和访问商店的客户群,使其成为一个值得信赖的钟表圣地的商店。

The front wall of the long and narrow cylindrical storefront is mirrored to create depth in the limited storage space, eliminating the sense of oppression and the difficulty of entering the store when confronted with the counter. We created a store that embodies the brand concept, while also attracting new fans, and that takes into consideration the environment and the clientele who visit the store to make it a store worthy of a mecca for watches.

Architects: Kenta Nagai Studio
Area: 23 m²
Year: 2022
Photographs:Kenta Hasegawa
Lead Architect: Kenta Nagai
Country: Japan