Bally的第一家意大利旗舰店由Casper Mueller Kneer设计，位于米兰蒙特拿破仑大街，地处米兰著名的黄金四边形的中心。该店有一个三层的转角外墙，连接着蒙特拿破仑大街和曼佐尼大街，该店尊重Bally的准则，即与瑞士的卓越审美有关，同时也注入了米兰的身份。该品牌的新店设计理念预示着一种宁静的永久状态，让人想起Bally的传统和工艺，发挥了瑞士的艺术、建筑和天然材料的典范。
Bally’s first Italian Flagship store, designed by Casper Mueller Kneer is situated on Via Montenapoleonein Milan at the heart of the city’s prestigious golden quadrilateral. With a three-story corner façade bridging Via Montenapoleone and Via Manzoni, the store honors Bally’s codes that are aesthetically associated to Swiss excellence, while also infusing the identity of its Milanese location. The brand’s new store design concept signals a tranquil state of permanence that recalls Bally’s legacy and craftsmanship, playing up Swiss canons of art, architecture, and natural materials.
这家店的设计是Casper Mueller Kneer对该品牌的全球建筑形象进行重新创作的一部分。该店像一栋大型别墅一样被安排在三层，面积超过560平方米，其中底层是最开放和公共的，是通往城市的门厅，铺设了石灰华鹅卵石地板和银色石灰华墙衬。 一个大型的中央楼梯强调了整个空间的体积，在最高点达到了9.9米。上到一楼，空间的物质性改变了，变成了一个更私密、更亲密、更像小屋的环境，其特点是欧洲橡木镶板和手工编织的地毯。
The design of this store is part of Casper Mueller Kneer’s re-working of the brand’s worldwide architectural identity. Organized like a large villa, the store extends over three floors over 560m2, with the ground floor being the most open and public, a foyer to the city, with a travertine cobbled floor and silver travertine wall linings. A large central staircase emphasizes the full volume of the space, reaching up to 9 nine meters at its highest point. Moving up to the first floor the materiality of the space changes to a more private, intimate, and cabin-like environment, characterized by European oak paneling and handwoven carpets.
二楼的女装感觉就像一个典型的米兰公寓，有原始的橡木镶木地板和俯瞰下面繁忙街道的原始窗户。上层楼的墙壁用泥土灰泥装修，带有泥土色调。所有的家具都是由Casper Mueller Kneer定制设计的，包括烧制的粘土架和凳子，以及一系列的木制展示桌。
The second-floor womenswear feels like a typical Milanese apartment, with original oak parquet flooring and original windows overlooking the busy street below. The walls of the upper floors are finished in clay plaster with earthy tones. All furniture is custom-designed by Casper Mueller Kneer, including fired clay shelves and stools, as well as a series of wooden display tables.
对我们来说，抓住Bally所代表的真实性、诚实性和工艺性的品质是非常重要的。我们的目标是反映这些，同时通过使用泥土、自然材料创造一种接地气的感觉，这些材料排列在墙壁上，形成地板，并被用来制作展示家具。
‘It was important for us to capture the qualities which Bally stands for authenticity, honesty, and craftsmanship. Our aim was to reflect these while creating a sense of groundedness through the use of earthy, natural materials, which line the walls, form the floors, and are used to create display furniture.’
Architects: Casper Mueller Kneer Architects
Area : 560 m²
Year : 2019
Photographs :Paul Riddle
Manufacturers : Matteo Brioni
Lightning Design : Lichtvision
City : Milan
Country : Italy