Belle.Club是一家订阅美容院,打破了我们对传统美容院的认识。一个在所有领域都寻求颠覆性的、实用的、多功能的、创新的美容院。它满足了现代女性对美容服务的敏捷性和实用性的要求和需要。

Belle.Club, a subscription beauty salon that breaks away from what we know of a traditional beauty salon. One that seeks to be disruptive in all areas, to be practical, versatile, innovative. One that meets the demands and needs of modern women who seek agility and practicality in beauty services.

该品牌的标识是项目的种子,它寻求将Belle.Club的灵魂带到实体世界。俱乐部到物理世界。它远远超出了美学的范畴,创造了一个空间,使用户有更好的体验,并为客户创造了一种归属感。

The brand’s identity is the seed for the project, which seeks to bring the soul of Belle. Club to the physical world. It goes far beyond aesthetics, creating a space that allows for a better user experience and the creation of a sense of belonging to the customer.

沙龙的建筑和内部识别的发展早在项目成为现实之前就开始了。它是一个完整的品牌研究的结果,它产生了一个特许经营的视觉指南,详细说明和规定了空间中存在的每一个元素。一个具有统一性的空间概念,独特地代表了Belle.Club品牌。

The development of the architectural and interior identity of the salon started long before the project became a reality. It is the result of a complete study for the brand, which resulted in a franchise visual guide that details and specifies every element present in the space. A spatial concept with unity, uniquely representing the Belle.Club brand.

在这个项目中,工作站是主角。它的开发是为了让美容专业人员可以同时照顾同一个客户,占用尽可能少的物理空间,同时还可以执行他们的工作,没有空间障碍。它组织和划分了空间和各自的功能,同时对客户和工人都很舒适。它是精心设计和许多原型的结果,并与客户和美容专业人员反复讨论。

In this project, the workstation is the protagonist. It was developed so that beauty professionals could tend to the same client simultaneously, occupying the least possible physical space while still executing their jobs with no spatial hurdles. It organizes and divides spaces and respective functions while being comfortable for the client and for the worker. It was the result of careful design and many prototypes, iterated on with both the client and beauty professionals.

工作站有旋转的桌子,供正在寻找美甲的顾客使用;如果顾客要做美甲和修脚,前面有一张带脚部支撑的桌子;还有一张较低的椅子,供工人使用,使他们能够完美地执行他们的工作。桌子下面有可移动的篮子,可以在工作站之间取用,使专业人员能够轻松地保存她的材料。最后,客户的高脚椅可以进行良好的头发护理,美发师可以站在他们身后工作。

The workstation has rotating tables for customers looking for a manicure, a table upfront with foot support if the customer is going for a manicure and pedicure, as well as a lower chair for the worker, positioning them perfectly to execute their jobs comfortably. There are portable baskets under the tables, which can be taken between workstations, allowing the professional to keep her materials with ease. Finally, the client’s high chair allows for good hair care, with the hairdresser working standing up behind them.

总的来说,该工作站允许多达四名美甲师和两名美发专业人员同时舒适地工作,而客户所需要的一切都在他们的指尖上,无论是可以旋转的指甲油龛还是椅子下面的袋子支撑。

Altogether, the workstation allows up to four nail and two hair professionals to work comfortably and simultaneously, while the customer has everything they need at their fingertips, whether it’s the nail polish niche that rotates or the bag support under the chair.

Architects: flipê arquitetura
Area: 40 m²
Year: 2021
Photographs: Carolina Lacaz
Manufacturers: Duratex, Flipê Decór, Ikesaki, Sherwin – Williams, Steel Head, Vilagres – Chic Acet Ret
Lead Architects: Gabriela Mestriner, Natalia Minas
Construção:Yireh
City:Bairro Itaim Bibi
Country:Brazil