2011年12月17日至25日，Baanlaesaun杂志在Muang Thong Thani的Challenger Hall举办了 “2011年Baanlaesaun展览会 “的 “房屋原型 “设计竞赛。

The “House Prototype” Design competition for “Baanlaesaun Fair 2011” was hosted by Baanlaesaun Magazine the 17-25 December, 2011 at Challenger Hall, Muang Thong Thani.

今年Apostrophy’s the synthesis server，泰国多学科设计公司赢得了比赛。我们认为 “广告牌屋 “是代表 “资本主义 “的O.D.M.（户外媒体）和代表人类基本需求的 “房屋 “之间的完美结合。

This year Apostrophy’s the synthesis server, Thai multi-disciplinary design firm won the competition. We considered “Billboard house” the perfect combination between O.D.M. (Outdoor Media), the representative of “Capitalism” and “House” the basic need of human being.

广告牌屋的灵感形成了资本主义的进步，促进了广告媒体的竞争，尤其是分别位于大城市周围的O.D.M（户外媒体）。有时他们巨大的结构会造成视觉污染或意外地伤害到邻居。然而，他们仍然被用于广告业，因为有以下几个优点。

Billboard house inspired form the progression of the capitalism that contributes higher competition on advertising media especially O.D.M (Outdoor Media) which are located around the big cities separately. Sometimes their huge structure causes the visual pollution or harms the neighbor accidentally. However they are still be used in advertising industrial because of several advantages as following.

1.技术的多样性

O.D.M一直在发展，因此有各种技术来满足客户的需求

Trivision – 它是3个广告牌的组合，将一个广告牌切成3个面，每个面都可以旋转并创造一个新的图像。

墙面景观–它是建筑和广告牌的结合。

LED广告牌–它是LED屏幕和广告牌的结合。

交通广告–它是车辆和广告牌的结合。

1.The Variety of Technique

O.D.M has been developed all the times that consequence a variety of technique to serve the client’s need

Trivision – it is the combination of 3 billboards by slicing a billboard into 3 faces which each face can rotated and create a new image.

Wallscape – it is the combination of a building and billboard

LED Board – it is the combination of LED screen and billboard

Transit Advertising – it is the combination of vehicle and billboard

2. O.D.M.尺寸和平台的多样性

2. The Variety of O.D.M size and platform

O.D.M.可根据客户的目标或预算，按尺寸分为S、M、L、XL四组。

S – 街道广告和海报；最小和最便宜的平台。

M–移动广告牌和公交广告；可移动的平台

L – 房屋广告；房屋和广告牌的结合。

XL—公告广告牌；标准平台和墙面广告；高层建筑和广告牌的结合。

设计元素

标准广告牌房屋的主要组成部分是由一个拖车底座组成，作为广告牌结构中3层房屋的可移动底座。其外立面的第一面是由三色广告牌组成。它可以改变两边的图像，使其成为一个动态的外墙，在房子的两边创造不同的图案。另一面是由泰国风格的混合铁组成，通常在大城市的房子里可以找到。这种混合铁可以移动并创造出不同的图案。屋顶上覆盖着太阳能电池，作为房屋的主要能量来源。

O.D.M. can categorize into 4 groups by its size S, M, L, XL depend on the objective or the budget of the client

S – Street Advertising and Poster; the smallest and cheapest platform

M – Mobile Billboard and Transit Advertising; the moveable platform

L – House Advertising; the combination of house and billboard

XL – Bulletin Billboard; the standard platform and Wallscape; the combination of high rise building and billboard

Design Element

The main component of standard Billboard house is composed by a trailer base as a moveable base for 3 storey house within the billboard structure. For the exterior first side of its façade is composed with trivision billboard. It can change the image on both sides that make it as a kinetic façade create a different pattern on both side of the house. For another side is composed by Thai style blending iron which normally found in house of a big city. This blending iron can be moved and create a different pattern. And up to the top is covered with solar cell roof as a main energy source for the house.

对于室内空间，我们设计的目的是要充分地利用所有的空间。对于一楼的设计是一个生活空间，包括一套家庭影院，茶水间，浴室和阳台。其次是二楼是比较私密的，设计为卧室，在床台下有储藏室，夹层上有工作区。这两层楼都与楼梯相连，楼梯下面的空间被用来做储藏室，还有一个很大的空隙来创造双倍的空间，扶手上还有一组水培植物作为主要食物来源。

For the interior space, the aim of our design is to utilize all space sufficiently. For the first floor is designed for a living space including a set of home theater, pantry, bathroom and terrace. Next is the second floor is more private, designed for bedroom which has the storage under the bed platform and working area on the mezzanine. Both floors are linked with the stair which utilized underneath space for storage and also a big void to create double volume space and also the set of hydroponic plant on the handrail for the main source of food.

Architects: Apostrophy’s
Year : 2011
City：LAT PHRAO KHWAENG
Country：Thailand