Blue Bottle Coffee Shiroiya 咖啡店,日本, Keiji Ashizawa Design

白谷旅馆在江户时代建立于群马县前桥市,尽管有大约300年的历史,但于2008年关闭。它于2020年12月作为SHIROIYA HOTEL重新开放,该酒店由建筑师Sou Fujimoto设计。

Shiroiya Ryokan was established in Maebashi, Gunma Prefecture during the Edo period and closed in 2008, despite having a history of about 300 years. It was reopened in December 2020 as SHIROIYA HOTEL which was designed by the architect Sou Fujimoto.


The new hotel consists of two buildings; the Heritage Tower, a drastic renovation of the former Shiroiya building, and the Green Tower, a newly constructed building inspired by the banks of the old Tone River. The new Blue Bottle Coffee was designed inside a cave-like space within the Green Tower.


We wanted to utilize the coziness of being inside a cave-like space as well as maximize the limited light we can bring in by situating a large sliding door on the north façade. Additionally, in order to respect precedent designs of Blue Bottle Coffee cafes, we situated the bar counter in a prominent location so that it can be viewed from outside. Although it is a relatively small space, we tried to create a park-like environment where one can casually sit by providing sofa benches as the main type of seating. In particular, we ensured that the large sofa located in the middle would be comfortable for customers of all ages, from small children, parents to the elderly, so that the space would feel welcoming to everyone.

为了引入当地的设计元素,地板使用了前桥许多历史建筑以及SHIROIYA HOTEL中的砖块,而酒吧柜台则由当地的泥水匠完成,考虑到与砖块颜色的关系。为了回应砖块和柜台的纹理,我们为照明设备和家具选择了带有轻微光泽的铜,为入口处的把手选择了纸绳,为沙发选择了软垫,这些材料都是触觉和感觉的集合。与蓝瓶咖啡涩谷店类似,我们与Karimoku家具公司合作,专门为这家咖啡店设计了家具。

In order to bring in local design elements, bricks which are found in many historical buildings in Maebashi, as well as the SHIROIYA HOTEL was used for the floors, and the bar counter was finished by a local plasterer considering the relationship with the color of the bricks. Responding to the textures of the bricks and the counters, we chose copper with a slight shimmer for the lighting fixtures and furniture, paper cords for the entrance handle, and upholstery for the sofas which are a collection of materials that are tactile and felt by touch. Similar to the Blue Bottle Coffee Shibuya café, we have designed the furniture specifically for this café in collaboration with Karimoku Furniture.

作为已经在SHIROIYA HOTEL展出的艺术作品的延续,当地艺术家Yoshio Shirakawa的新作品也被选中在咖啡馆展出。白川是日本最早通过艺术表达与当地社区关系的艺术家之一。他的新作品 “Akagiyama Dragon Body “的灵感来自前桥的历史,描绘了培育文化如何将该地区转变为新的形式。

As a continuation of artworks that have already been exhibited at the SHIROIYA HOTEL, local artist Yoshio Shirakawa’s new piece was chosen to be displayed at the café as well. Shirakawa has been one of the first artists in Japan to express relationships with the local community through art. His new piece titled `Akagiyama Dragon Body` is inspired by the history of Maebashi, depicting how nurturing the culture transforms the region into a new form.

Architects: Keiji Ashizawa Design
Year: 2021
Photographs: Ben Richards
Interior Design: Keiji Ashizawa Design
Construction: TANK
Project Architects:Keiji Ashizawa, Tomohiko Fujishita