融合了现代和标志性的元素，走在公共和私人之间，商店和家庭之间，这个空间将品牌的深度个人化的方法转化为一种感官体验。Aparterre被设想为一个为时尚爱好者和设计爱好者敞开大门的私人住宅：一个让你在美丽的服装、特别的物品以及无数的颜色和质地的包围下有家的感觉的空间。
With a mix of contemporary and iconic, walking the line between public and private, between a store and a home, the space translates the brand’s deeply personal approach into a sensorial experience. Aparterre was envisioned more as a private residence with the doors wide open for fashion enthusiasts and design lovers: a space where you feel at home surrounded by beautiful apparel, special objects, and a myriad of colors and textures.
主导色调是粉红色，为整个氛围注入了强大的女性力量。粉红色天鹅绒的墙壁被环绕着大部分垂直表面的圆柱形、几乎是几何形状的窗帘所延续。温暖的浅色橡木雪佛龙地板上装饰着茂盛的软地毯，以烧焦的锡耶纳色为基调，完成了家庭氛围的营造，并为重点元素搭建了舞台。
The dominant hew is a powdery pink, that infuses the atmosphere with a powerful feminine force. The walls in pink velvet are continued by the cylindrical, almost geometrical curtains that surround most of the vertical surfaces. A warm, light oak chevron floor adorned by lush soft carpets, in burnt sienna, completes the homey ambiance and set the stage for the accent elements.
该空间位于一栋公寓楼的底层，与外部有一种特殊的关系，前面是一个公共公园，通道区域，后面是一个更大的私人花园，更多的是休闲区域，从中受益。巨大的滑动玻璃墙使室内和室外融为一体，创造了一个流动的空间，并进一步加强了家庭的幻觉。
Situated on the ground floor of an apartment building, the space has a privileged relationship with the exterior, opening towards a public park in the front, access area, and benefitting from a private garden towards the larger, more lounge area in the back. The massive sliding glass wall allows the indoor and outdoor to merge, creating a flow and enhancing furthermore the illusion of a home.
主要元素之一是两匹天鹅绒马的剪影，让人联想到一个属于独家俱乐部的真人大小的标志。另一个主要元素是埃托里-索特萨斯（Ettore Sottsass）设计的Alpi饰面的重点家具。从细长的长凳到长方形的巨大讲台；从墙面包层到变化的屏幕和站立的镜子，所有的物品都传达了孟菲斯哲学的创新和玩味的好奇心。
One of the main elements is the two velvet horse silhouettes, reminiscent of a life-size logo belonging to an exclusivist club. The other main element is the accent furniture pieces in Alpi veneer by Ettore Sottsass. From long, slim benches to rectangular, massive podiums; from wall cladding to changing screens and standing mirrors, all of the objects convey the innovative and playful curiosity of the Memphis philosophy.
与80年代著名的设计运动一样，Aparterre是一个探索的地方，一个由纹理和形状组成的世界，旨在创造一个完整的宇宙，作为对大多数高端时尚商店的僵化和过度自命不凡的现状的反应而诞生。
Much like the 80’s famous design movement, Aparterre is a place of exploration, a world of textures and shapes designed to create an entire universe, born as a reaction against the status quo of the rigid and overly pretentious approach of most high-end fashion stores.
Architects: Bogdan Ciocodeica Studio
Area : 150 m²
Year : 2022
Photographs :Vlad Patru, Kinga Tomos
Manufacturers : ALPI
Interior Designers : Bogdan Ciocodeica, Natalia Dumitru, Ana Porim, Adelina Cucoranu
Custom Furniture : Zwart
Ready Made Furniture : THE EDIT, SSAB Ambientare&Design
City : Bucharest
Country : Romania