Blueprint is a minimalist exhibition consisting of works created by Rotterdam-based designer Johan Viladrich. Blueprint was the first opportunity the designer had to display his work in its entirety and within a ‘controlled’ setting. For this show, he wanted to recreate an apartment-like situation. A space that the public could perceive as a livable environment, and in which the pieces would be displayed directly on the floor, without podiums, barriers or titles, as they would be in a home.
The lines of traditional elements – chairs, couch and bed – are drawn on the floor using white tape to help differentiate various ‘rooms’. Props are spread throughout the space and materialize the presence of a user, strengthening the idea that the pieces are designed to be interacted with. The title ‘Blueprint’ and the scenography suggest that the twelve pieces presented are to be considered as proposals and principles rather than static objects. Indeed the works can stretch, extend and multiply, they are not bound to specific shapes or materials.