Buza “是阿拉伯语中的冰淇淋，是一个精品冰淇淋品牌。它是几年前在以色列北部的加利利地区开始的阿拉伯-犹太合作项目。Buza的小型冰激凌工厂位于Kibbutz Sasa，在Meron山脚下，俯瞰着郁郁葱葱的苹果园；而第一家店几年前在附近的阿拉伯村庄Tarshiha开业。
‘Buza’, the Arabic word for ice cream, is a boutique ice cream brand. It is an Arabic-Jewish partnership that started a few years ago in the Galilee district in the north of Israel. Buza’s small ice cream factory is located in Kibbutz Sasa, at the foot of Mount Meron overlooking lush apple orchards; And the first shop was opened a few years ago in the nearby Arabic village, Tarshiha.
作为一个现代的 “第三波冰淇淋”，Buza专注于天然和独特的口味，由当地农产品制成。在设计特拉维夫店时，建筑师Simon Barazin和Jonathan Canetti希望将该品牌的所有价值融入空间，并创造一个现代、简单、精致的地方。这个50平方米的空间被认为不是一个商店，而是一个小画廊，在这里人们可以品尝到Buza的独特风味。
As a modern ‘third-wave ice cream, Buza specializes in natural and unique flavors, made of local produce. When designing the Tel-Aviv store, architects Simon Barazin and Jonathan Canetti wanted to incorporate all of the brand’s values into the space and create a modern, simple, sophisticated place. The 50 sqm space was considered not as a shop, but rather a small gallery in which one can taste the unique flavors of Buza.
设计的主要想法是创造一个连续的表面。柜台、墙壁、看台和地板都是由平面构成，在空间中组合成固体形状。所有这些表面都覆盖着相同的瓷砖；一种具有强烈冲击力的单一材料，是空间的主角。
The principal idea of the design was to create a continuum of surfaces. The counters, walls, bleachers, and floors are all made of planes that combine into solid shapes in the space. All these surfaces are covered with the same tiles; a single material with a strong impact that is the main protagonist of the space.
所使用的绿色-茶色阴影的瓷砖是饱满的整齐的陶瓷砖。大理石般的纹理是由材料本身创造的，而不是像大多数普通的瓷砖那样被贴上去的。这意味着每块瓷砖都是不同的，具有自然的外观。这些高度耐用的瓷砖具有光滑、无光泽的表面，它们的触感非常舒适。所以人们可以在上面坐着、靠着、走着。
The green-teal shaded tiles used are full-bodied rectified ceramic tiles. The marble-like texture is created by the material itself, rather than being applied on like most common ceramic tiles. This means that each tile is different and has a natural appearance. These highly durable tiles have a smooth, matt finish and they are very pleasant to touch. So one can sit, lean, and walk on.
这种特殊的绿色阴影参考了布扎所来自的绿色风景。同样的加利利自然景观也被展示在一个3米长的大灯箱上。空间的颜色也是为了配合新设计的冰淇淋杯和包装。在商店的长墙上，展出了一系列的五张抽象海报。它们是由Evian-Saggi工作室创作的冰淇淋灵感的艺术作品，该工作室是为包装做重新品牌设计的平面设计师。
This particular shade of green references the green scenery from which Buza comes. That same natural Galilee landscape is also displayed on a large 3-meter long light-box. The color of the space was also meant to complement the newly designed ice cream cups and packages. On the long wall of the shop, a series of five abstract posters are exhibited. They were created as ice cream-inspired art pieces by Evian-Saggi Studio, the graphic designer who did the re-branding of the packaging.
灯具和点亮的标志牌也是海关设计的，采用了冷白色的LED灯光。冰淇淋画廊的干净空间与周围粗糙的城市环境形成对比，提供了一个安静的度假场所。
The light fixtures and lit logo signs were customs designed as well, with cool white led light. The clean space of the ice cream gallery stands in contrast to the rough urban environment that surrounds it, offering a quiet getaway.
Architects: Jonathan Canetti Architecture & Design, Simon Barazin
Area: 50 m²
Year: 2021
Photographs: Ido Adan
Lead Architects: Jonathan Canetti, Simon Barazin
City:Tel Aviv-Yafo
Country:Israel