泰国领先的零售商Central Group宣布推出Central: The Original Store是一个新的文化站，位于集团在曼谷Charoen Krung区的原综合商店大楼。中央。The Original Store是对该品牌的传奇零售线的复兴；它连接了过去和现在，通过提供将该建筑在二十世纪中期的起源及其历史与当代生活方式产品联系起来的内容，向该零售品牌的根源致敬。
Thailand’s leading retailer Central Group announces the launch of Central: The Original Store, a new culture station located at the Group’s original general store building in Bangkok’s Charoen Krung district. Central: The Original Store is a revival of the brand’s storied retail lineage; it bridges the past and the present, paying homage to the retail brand’s roots by offering content that links the building’s mid twentieth century origins and its history with contemporary lifestyle offerings.
回到原点–原来的商店是中央集团的创始人Tiang和Samrit Chirathivat父子于1950年在Charoen Krung路购买的第一笔资产。 这家商店以进口西方书籍、杂志和产品而闻名，是曼谷人和外国人来寻找国外进口商品、想法和灵感的地方，成为泰国人通往世界的门户和国际文化的来源。与其邻近的爵士酒吧和餐馆一起，这家商店是使被称为曼谷新路的Charoen Krung成为当时最国际化的街道的重要机构之一。
Back to the Origin – The original store was the very first asset bought by Central Group’s founders, father and son Tiang and Samrit Chirathivat, in 1950 on Charoen Krung Road Known for their imports of Western books, magazines and products, this store was a place where Bangkok people and foreigners came for imported goods, ideas and inspiration from abroad, becoming a portal to the world and a source for international culture for Thai people. Along with its neighboring jazz bars and restaurants, this store was one of the key establishments that made Charoen Krung, known as Bangkok’s New Road, the most cosmopolitan street of its time.
2020年10月，新的Central.The Original Store的推出，使这一1950年代的老店重获新生。2020年10月，新的Central: The Original Store将在当代背景下复兴这个50年代的遗产。中央。原创商店是一个新的文化中心，提供专业书籍和商品、图书馆、展览和活动空间、餐厅、咖啡馆和音乐酒吧，是曼谷新的城市一代的聚会场所。中心。原创商店由一个小的综合体组成，主楼高5层，通过一个庭院与一个2层的古董房相连。这个结构是由著名的比利时极简主义建筑师Vincent Van Duysen重新设计的，也是他在东南亚的第一个项目。
In October 2020, the launch of t he new Central: The Original Store revives this 1950s legacy within a contemporary context. Central: The Original Store is the new cultural hub that offers specialty books and merchandise, a library, exhibition and event space, restaurant, café and music bar a gathering place for Bangkok’s new urban generation. Central: The Original Store is comprised of a small complex anchored by the main 5 storey building connected by a courtyard to an antique 2 storey house. The structure has been re imagined by renowned Belgian minimalist architect Vincent Van Duysen, and is his first project in Southeast Asia.
一楼是一个销售复古杂志、关于那个时代的生活方式书籍、Cenrtral的商店。原创商店的纪念品，一个咖啡馆和音乐酒吧，反映了该商店销售书籍、杂志和进口商品的历史。
Level 1 on the ground floor features a shop selling vintage magazines, lifestyle books about the era, Cenrtral: The Original Store souvenirs, a café and music bar, reflecting the store’s history of selling books, magazines and imported goods.
二层设有新的Kolophon零售图书馆，有一千多本图书和现代数字数据库，涵盖食品、时尚、设计和商业故事。Kolophon零售图书馆是曼谷第一个以零售历史、教育和学习为主题的图书馆，是零售业的知识和资源中心，以庆祝Central作为泰国零售业的先驱和持续领导者的遗产。3层和4层是展览和活动空间。
Level 2 features the new Kolophon Retail Library, with more than a thousand book titles and modern digital databases covering food, fas hion, design and business stories. Celebrating Central’s legacy as a pioneer and continuing leader of Thailand’s retail industry, The Kolophon Retail Library is Bangkok’s first library de- voted to retail history, education and learning, and is a knowledge a nd resource center for retail business. Levels 3 and 4 are exhibition and event spaces.
3层是中央空间，是中央故事和临时展览的场所。目前正在展出的是 “1950年以来的中央起源”，它讲述并重新想象了中央集团自早期的中央贸易有限公司以来的历史故事。3层和4层都可以举办各种活动，包括艺术展览和开幕式、表演、会议和社交聚会。5层是新的Aksorn泰国餐厅的所在地，这是米其林星级厨师David Thompson十多年来在曼谷开设的第一家餐厅。Aksorn餐厅以厨师个人收藏的复古泰国食谱为特色，突出了厨师档案中的旧时食谱，每三个月推出一份新菜单。Aksorn的内部装修由日本设计工作室Tripsters设计，唤起了20世纪50年代的小餐馆的气氛。
Level 3 presents Central Space, a venue for Central stories and temporary exhibitions. Currently on display is ‘The Origins of Central Since 1950’, which recounts and reimagines the stories of Central Group’s history since its early days at Central Trading Co., Ltd. Both Levels 3 and 4 are open to various event possibilities, including art exhibitions and openings, performances, meetings and social gatherings. Level 5 is the home of the new Aksorn Thai restaurant, Michelin star Chef David Thompson’s first restaurant to open in Bangkok in over 10 years. Featuring mid twentieth century recipes from the chef’s personal collection of vintage Thai recipe books, Aksorn Restaurant highlights old time recipes from the chef’s archives, featuring a new menu every three months. Aksorn’s interiors, designed by Japanese design studio Tripsters, evokes the mood of a diner from the 1950s era.
院子是一个白天享受咖啡和美食，晚上享受音乐的双重场所。当夜幕降临时，这个空间就变成了Siwilai Sound Club，现场的爵士乐唤起了新路黄金时代的活力，当时Charoen Krung路的爵士乐酒吧和国际节奏吸引了城市的酷爱者。由日本设计工作室Tripsters构思的永恒的内饰，超过1000张黑胶唱片的Siwilai Sound Club是音乐爱好者的目的地，一楼是现场乐队，二楼完全是黑胶唱片，将举办只有黑胶唱片的DJ。
The courtyard does double duty as a plac e to enjoy coffee and meals by day and music by night. When evening falls, the space transforms into Siwilai Sound Club, where live jazz music evokes the energy of The New Road golden era, when Charoen Krung Road buzzed with jazz bars and an international beat that attracted the city’s cool crowd. With timeless interiors conceptualized by Japanese design studio Tripsters, with over 1,000 vinyl records Siwilai Sound Club is a destination for music aficionados to enjoy a ground floor that hosts live bands, an d a second floor completely devoted to vinyl, that will host vinyl only DJs.
重振曼谷多元文化区的根基–忠于自己的根基，中央。原创商店创造了新的第一，使这个地区成为一个充满创意和灵感的地方，创新了曼谷的第一个零售图书馆和零售知识中心，并推出了米其林厨师大卫-汤普森十多年来在曼谷的第一家新餐厅。
Reviving the Roots of Bangkok’s Multicultural District – True to its roots, Central: The Original Store sets new firsts that move this district forward as a place for ideas and inspiration innovating Bangkok’s first retail library and retail knowledge center, and launching Michelin chef David Thompson’s first new restaurant in Bangkok in over a decade.
中部。原创商店是新旧结合的地方。在现代的背景下向Central的创始时代致敬，反映了家族提高曼谷社区及其邻里的生活质量的愿望，将中世纪Charoen Krung的文化和精神与欢迎所有世代的现代体验联系起来。
Central: The Original Store is where the old meets the new. An homage to Central’s founding era in the context of the modern day, reflecting the family’s aspiration to enhance the quality of life of Bangkok’s communities and its neighborhoods, bridging the culture and spirit of mid century Charoen Krung with a modern experience that welcomes all generations.
Architects: Vincent Van Duysen Architects
Area: 935 m²
Year: 2020
Photographs: DOF Sky|Ground
Manufacturers: Knauf, L-Thai, Tanyarin Decoration
Architect In Charge:Vincent Van Duysen Architects
Clients:Central: The Original Store
City:Khet Bang Rak
Country:Thailand