受可口可乐公司的邀请,Atelier Marko Brajovic设计了一个令人惊讶和沉浸的装置,公众被引入一个标志性的和独特的多感官体验中。Parada Coca-Cola的室内设计是一个强烈的和上镜的现象学姿态,代表了新鲜的感觉。一个增强的物理实时中心,通过互动技术、分享时刻和音乐会在数字空间中延伸。

Invited by Coca-Cola, Atelier Marko Brajovic designed a surprising and immersive installation where the public is introduced in an iconic and unique multi-sensorial experience. Parada Coca-Cola interior design is a strong and photogenic phenomenological gesture that represents the freshness sensation. An augmented physical real time hub that extends in a digital space through interactive technologies, sharing moments and music concerts.

Parada Coca-Cola项目被安装在里约热内卢新林荫道Pear Mauá的振兴区Armazem 3号门房仓库。从主大道上,公众被邀请进入沉浸式房间开始旅程,这是一个与SuperUber合作设计的感官体验。在介绍性表演之后,公众进入主要装置,一个自由流动的空间,公众在那里创造自己的叙述性体验。

The project Parada Coca-Cola was installed in the portuary warehouse Armazem 3, revitalized area of Rio de Janeiro new boulevard known as Pear Mauá. From main boulevard the public is invited to start the journey by entering the immersive room, a sensorial experience designed in collaboration with SuperUber. After the introduction show the public enters the main installation, a free flow space where the public creates its own narrative experience.

公众体验的高潮是在空间的中心,由500多个半透明的丙烯酸球体组成,模拟了闪亮的气泡的物理行为。一个设计过程利用了可以模拟这种自然现象的生成参数化软件。 一个七米宽的金色成品条标志着装置的中心。

The public experience culminated In the center of the space made out of more than five hundred translucent acrylic spheres that simulated the physical behaviour of sparkling bubbles. A design process took advantage of generative parametric softwares that could simulate such a natural phenomenon. that A seven meter wide golden finished bar marks the center of the installation.

运动的视觉效果被编程的闪电系统加强,以对不同的事件如音乐会、游戏和其他品牌活动作出反应。主装置也组织和介绍公众进入互动装置,如360度的照片,实时舞蹈游戏,画廊,音乐会舞台……和商店的入口。

The visual effect of movement is enhanced by lightning system programmed to react on different events as concerts, games and other brand activations. The main installation as well organize and introduce the public into the interactive installations as photo in 360 degrees, real-time dance game, a gallery, concert stage… and entrance to the store.

Architects: Atelier Marko Brajovic
Area : 3500 m²
Creative Director : Marko Brajovic
Project Director : Bruno Bezerra
Team : Fernanda Zanetti, Natalia Winnicka, Fernanda Matos
Interns : Daniel Locatelli, Giane Pardini
Agency And Production : Dream Factory
Manufacture & Setup : GTM cenografia
Graphic Designer : Renato Lins
City : Rio de Janeiro
Country : Brazil