KKOL STUDIO旨在通过将客户体验分为五个不同的空间序列来表达品牌最重要的特征，如波士顿甜甜圈的形状和其超载的填充物。
KKOL STUDIO aimed to express the brand’s most important characteristics, such as the shape of a Boston doughnut and its overloaded fillings, by dividing the customer experience into five different spatial sequences.
填充量–门面的灵感来自于甜甜圈溢出的填充物的视觉形式。我们的想法是创造一个不规则和流线型的形式，可以隐喻地表达品牌的特征。为了制作出详细的形式，首先进行了3D建模，然后制作成模具。之后，使用FRP进行铸造工作，以生产出这些元素。用精致的线条设计的家具被放置在门面旁边，这样就可以从外面看到顾客的饮食体验。即使没有将实际的甜甜圈暴露在外面，它也创造了一个空间，通过 “溢出的馅料图 “和顾客饮食体验的暴露，可以自然地让人联想到品牌的形象。
Filling Volume – The Facade was inspired by the visual form of the overflowing filling of the doughnut. The idea was to create an irregular and streamlined form that could metaphorically express the brand’s characteristics. In order to produce the detailed form, it was the first 3D modeled and then produced into a mould. After that, the casting work was carried out using FRP to produce the elements. Furniture designed with refined lines is placed next to the facade so that the customers’ eating experience can be seen from the outside. Even without exposing the actual doughnuts to the outside, it creates a space where the image of the brand can be naturally reminiscent through the “overflowing filling figure” and the exposure of the customers’ eating experience.
通过精炼的线条形成空间序列–大厅的设计是为了让顾客一眼就能认出从内部通往露台的路径。模块化的家具被设计成一条线，从主入口开始一直到露台空间的尽头。顾客无论坐在哪里都能看到的线性家具起到了连接外部和内部空间序列的媒介作用。此外，大胆的色彩被用来强调室内的品牌形象。鲜艳的橙色，该品牌的BI颜色，被应用在大墙的表面。此外，由纽约的艺术家Joseph Algieri安装的灯光，给空间带来了一种额外的气氛，让人联想到 “填充体积”。
Spatial Sequence through the refined line – The Hall was designed to allow customers to recognize at a glance the path leading from the inside to the terrace. The modular furniture was designed to appear as a single line from beginning at the main entrance until the end of the space that is the terrace. The linear furniture that customers can see wherever they sit plays a medium role to connect the spatial sequence of the outside and the inside. Also, bold colours were used to emphasize the brand image in the interior. Vivid orange, the brand’s BI colour, was applied on the surface of the large wall. Moreover, the installation of the lighting by Joseph Algieri, a New-York based Artist, gives the space an extra touch of an atmosphere reminiscent of ‘filling volume’.
克服有限空间的多功能柜台–由于在有限的空间内设计烘烤和柜台功能（咖啡设备、订货、取货）的挑战，烘烤架被嵌入到柜台中，作为一种有效配合员工流动的方式。通过采取这种策略，顾客可以把注意力集中在作为展览对象的甜甜圈上，而没有任何不必要的视觉障碍。
Multi-functional Counter for Overcoming Limited Space – Due to the challenge of designing baking and counter functions (coffee equipment, order, pick-up) in a limited space, the baking rack was embedded into the counter as a way to efficiently work with the flow of employees. By adopting this strategy customers can focus on the doughnut as an exhibition’s object without any unnecessary visual obstacles.
戏剧性的观点–作为坐在大厅里的顾客，烘烤过程和活动感觉就像一件艺术作品，或者说是一种理论上的表演。空间的设计使 “烘烤 “的表演可以通过玻璃块看到。这个元素被放置在从入口到露台的家具的中心，这样所有坐在大厅里的顾客都能欣赏到厨房里的动作。
Theatrical Point of View – As a customer sitting in the hall, the baking process and activity feel like a work of art, or a theoretical performance. The space was designed so that the performance of ‘baking’ can be seen through the glass blocks. This element is placed at the centre of the furniture that runs from the entrance to the terrace so that all customers sitting in the hall can enjoy the action in the kitchen.
家具构成的变化–方形和扇形的模块化家具可以适应不同的情况。由于Covid-19改变了人们的生活方式，空间构成需要配合不同的场景进行。因此，家具的设计是为了处理不同场合的各种空间布局，如客户的需要或季节性或传染病情况下的社会疏导。
Furniture Composition Variation – The square and fan-shaped modular furniture can be adapted to different situations. Since Covid-19 has changed people’s lifestyles, the spatial composition will need to perform with different scenarios. Therefore, the furniture was designed to handle various spatial layouts for different occasions such as customer necessities or social distancing for seasonal or infectious disease situations.
Architects : KKOL Studio
Area : 43 m²
Year : 2021
Photographs :Dong-gyu Kim
Manufacturers : Benjamin Moore, samhwa
Lead Architects : Subin Haam, Hyeji Bae
Construction : Dannysworks
Lighting : AGO
Lighting Designer : Joseph Algieri
Architects : KKOL Studio
Furniture Production : 88 Furniture
City : Seo-gu
Country : South Korea