Desinchá委托Superlimão设计其第一家概念店,并挑战创造一个反映品牌愿景的不可思议的体验,同时也是一个零售店。位于Oscar Freire街中心的16平方米的小地块使这个项目更具挑战性。

Desinchá trusted Superlimão with the design of its first concept store and the challenge of creating an incredible experience reflecting the brand’s vision while also serving as a retail outlet. The small 16 square meter lot in the heart of Oscar Freire Street made this project even more challenging.

由于没有向两侧扩展的空间,解决方案是创造一个出格的垂直空间,让人的感官感到困惑。这种体验从人行道上的动感外墙开始,一开始似乎很基本,但随着微妙的运动慢慢展现出来。挂在混凝土屏风块内的大约一千片铝叶随风飘动,模仿树冠,创造出无限的不同图案。

With no room to expand to the sides, the solution was to create an out-of-the-box vertical space that would confuse the senses. The experience starts on the sidewalk with a kinetic facade, which seems basic at first, but slowly reveals itself with subtle movements. About one thousand aluminum leaves hanging inside the concrete screen blocks flicker with the wind, mimicking the crown of a tree and creating infinite different patterns.

从外面看,它就像一个传统的商店;漂亮的浅色木质货架展示了该品牌的许多产品,而台面则为准备和品尝茶叶提供了支持。整个空间有充足的光线和大量的植物。值得一提的是,所有的材料都是天然的、真实的,就像Desinchá一样! 进入商店后,一个宽大的楼梯欢迎游客参观,并从原料开始。在墙壁上,植物插图展示了Desinchá的神奇草药。

From the outside, it looks like a conventional store; beautiful light-colored wooden shelves display the brand’s many products, and a countertop provides support for preparing and tasting the teas. The whole space has plenty of light and lots of plants. It is worth mentioning that all the materials are natural and genuine, just like Desinchá! When entering the store, a wide stairway welcomes visitors on a tour that begins with the ingredients. On the walls, botanical illustrations present the magical herbs of Desinchá.

渐渐地,传统的商店变成了一个有趣的环境。在二楼,光源出人意料地显现出来。由50多面镜子组成的拱形天花板反射出垂直花园,创造了一个超现实的环境,使游客几乎忘记了他们离拉丁美洲最繁忙的大道之一只有几米远。

Little by little, the conventional store transforms into a playful environment. On the second floor, the light source is surprisingly revealed. An arched ceiling made up of more than 50 mirrors reflects the vertical garden and creates a surreal environment, making visitors almost forget that they are just a few meters away from one of the busiest avenues in Latin America.

除了视觉效果外,这些镜子还能将阳光反射到一个巨大的冷滴装置上,该装置是为该项目特别设计的。

Apart from the visual effect, the mirrors also serve to reflect sunlight onto a huge cold drip apparatus, created especially for the project.

这种技术使用了几个高硼硅玻璃容器,一个一个地排列,让游客在下楼梯时看到整个过程。就像变魔术一样,阳光融化了冰块,冷水滴入装满草药的漏斗,这个过程慢慢地提取了德辛查的所有精华和香气。最令人激动的是,这一切的发生,除了太阳的能量外,什么都没有使用。

This technique uses several borosilicate glass vessels arranged one on top of the other, allowing visitors to see the entire process as they descend the stairs. As if by magic, the sunlight melts the ice, cold water drips into a funnel full of herbs, and this process slowly extracts all the essence and aroma of Desinchá. What’s most exciting is that this happens using nothing but the energy of the sun.

在所有这些叙述之下,还使用了其他创造性的解决方案来解决功能方案。就像在船的内部一样,每一个小角落都被用于存储、设备等。也许最不寻常的解决方案是将浴室放在上层,隐藏在一块木板后面。

Underneath all this narrative, other creative solutions were used to tackle the functional program. Like in the interior of a boat, every little corner was used for storage, equipment, etc. Perhaps the most unusual solution is the location of the bathroom on the upper floor, concealed behind a wooden panel.

在外墙上安装了一台自动售货机,每天24小时运作,使顾客可以在任何时候购买Desinchá。
小尺寸,大体验! 就像该品牌心爱的绿色盒子一样。这就是Superlimão对Desinchá的愿景!

A vending machine was installed on the facade, functioning 24 hours a day, which allows customers to buy Desinchá at any time.
Small size, big experience! Just like the brand’s beloved green boxes. This is Superlimão’s vision for Desinchá!

Architects: Superlimão
Area: 20 m²
Year: 2020
Photographs: Maíra Acayaba
Manufacturers: Mapei, Classe A vidros, Detalhe04, Ldarti, Oficina 27, lab 220
Architecture Design: Superlimão
Lead Architects: Lula Gouveia, Brunna Dourado, Maria Fernanda Elaiuy, Diogo Matsui, Maria Fernanda Bellodi
Landscape Design:Teco Paisagismo
City:São Paulo
Country:Brazil