销售经验成为这个新商店的研究对象。为了做到这一点,我们准备了一条路线,通过它,游客发现了不同形式的展览。作为起点的矩形和单调的围墙被塑造,以追求一个奇异的空间,其中几何形状获得了实质性的重要性。

The sales experience becomes the object of study of this new store. To do this, we work on the preparation of a route through which the visitor discovers different forms of exhibition. The rectangular and monotonous enclosure that is taken as a starting point is shaped in order to pursue a singular space where geometries acquire substantial importance.

通过这种方式,两个空间被区分开来,彼此线性地相随。第一个空间被用作介绍信,并负责在其各种设备中展示特色产品。展示柜、交互式屏幕和展览架充当了吸引力。访问平面被打破,邀请用户进入内部。

In this way, two spaces are distinguished that follow each other linearly. The first is used as a letter of introduction and is in charge of exposing the featured product in its various devices. The showcase, the interactive screen and the exhibition shelves act as attractions. The access plane is broken and invites the user to enter inside.

接下来,圆形空间站在项目的中心。穿过一个巨大的冠状门楣后,天花板被解压,进入一个强调惊喜的空间。通过创造一个巨大的圆顶,吸引了一种气氛,上述的几何圆形进入了场景中。这个空间从上面被照亮,沐浴在光线中。伴随着这一姿态,一系列的展示架围绕着空间,同心地拥抱着用户。
Next, the circular space stands at the center of the project. After crossing a large crown lintel, the ceiling is decompressed and a space is entered where surprise is emphasized. Through the creation of an enormous dome, an atmosphere is drawn in which the aforementioned geometric roundness enters the scene. The space is illuminated from above and bathes in light. Accompanying this gesture, a series of display shelves surround the space and embrace the user concentrically.

中性色调定义了材料调色板。坎帕斯佩罗石灰石与各种砂浆涂料相结合。通过这种方式,内容和容器之间建立了真诚的对话。几何的表现力被平静的色调所平衡,从而强调了产品的重要性。

Neutral tones define the material palette. The Campaspero limestone is combined with various mortar coatings. In this way, a sincere dialogue between content and container is established. Geometric expressiveness is counterbalanced by calm tones, thus emphasizing the importance of the product.

Architects: Estudio DIIR
Area : 60 m²
Year : 2022
Photographs :David Zarzoso
Construction : Progarca
Program : Shop
City : Alcobendas
Country : Spain