该项目占据了奥斯曼大道上的一个角落，正对着老佛爷百货公司，位于巴黎加尼耶歌剧院附近的黄金购物地点之一。MVRDV的设计利用了该建筑的楔形平面图，尽可能地剥离了外观–突出了该建筑简洁的古典外观，允许大量的光线从两侧进入Etam商店，并为展示创造了大窗户。

The project occupies a corner site on Boulevard Haussmann directly across from the Galeries Lafayette department store, in one of the prime shopping locations in Paris near the Opera Garnier. MVRDV’s design takes advantage of the building’s wedge-shaped floor plan by stripping back the exterior as much as possible – highlighting the building’s clean classical appearance, allowing plenty of light to enter the Etam store from both sides, and creating large windows for display.

这种 “脱胎换骨 “的方法延续到了室内，设计以一种优雅简洁的方式揭示了原有的石头结构–拆除了上面的部分entresol地板和大部分的内墙。最引人注目的改变是地面上的玻璃地板，它允许光线穿透到地下一层，使参观Etam的商店成为一种迷人的体验，因为游客可以看到上面或下面一层的产品和人。这块地板经过特殊的薄膜处理，从某个角度看时是透明的，但从正上方或正下方看时则是混浊的，为站在玻璃地板上的人提供隐私并防止眩晕。这与展示的内衣形成了直接的参照；既暴露又恭敬谦逊。

This “stripped down” approach continues to the interior, where the design reveals the original stone structure in an elegantly simple way – removing a part of the entresol floor above and most of the interior walls. The most striking alteration is a glass floor at ground level, which allows light to penetrate to the basement level and makes a visit to Etam’s store a captivating experience as visitors see products and people on the level above or below. This floor is treated with a special film that makes it transparent when viewed at an angle but clouded when viewed from directly above or below, providing privacy and preventing vertigo for those standing on the glass floor. This creates a direct reference to the lingerie on display; at once revealing and yet respectfully modest.

地下室是由一个巨大的中央楼梯进入的。这些楼梯，以及地下室层和地面层的后面的地板，都是用浅色的木头铺设的，灵感来自于19世纪在巴黎广泛使用的 “pavé en bois debout “鹅卵石街道。这种地板形成的图案也被发展成应用于玻璃地板的防滑图案，将两种地板类型统一为一个整体。

The basement is accessed by a grand central staircase. These stairs, as well as the flooring of the basement level and the back of the ground level, are finished with a light-colored wood laid on its end, inspired by the “pavé en bois debout” cobbled streets that were widely used in Paris in the 19th century. The pattern created by this flooring was also developed into the non-slip pattern applied to the glass floor, unifying the two flooring types into a single whole.

现有建筑的保护和现代化是MVRDV的一个重要的可持续发展战略。翻新建筑可以避免在建造新结构时产生的内含碳。这种方法在文化上也是可持续的：保护遗产可以确保文化的连续性，同时对精心考虑但大胆的修改持开放态度，使建筑能够与时俱进。

The preservation and modernization of existing buildings serve as a key sustainability strategy for MVRDV. Renovating buildings avoids the embodied carbon incurred in building a new structure. The approach is also culturally sustainable: preserving heritage ensures cultural continuity while being open to carefully considered yet bold modifications that allow a building to evolve with the times.

有一个元素很突出，是该项目同时致力于保护和更新的最好例子。在拆除建筑内部的过程中，建筑内的一段原墙被揭开。尽管毫无疑问，这一历史元素值得保留，但它也给MVRDV的开放式平面概念带来了重大障碍。从艺术家Gordon Matta-Clark的作品中获得灵感，设计团队与石材专家合作，将这堵墙改造成一个5吨重的可旋转 “门”，保留了商店平面的开放性，但总是可以选择将这堵历史墙简单地旋转回原处。

One element stands out as a prime example of the project’s simultaneous commitment to preservation and renewal. During the demolition of the building’s interiors, a section of an original wall within the building was uncovered. Although there was no question that this historical element deserved preservation, it also presented a significant obstacle within MVRDV’s open floorplan concept. Taking inspiration from the work of artist Gordon Matta-Clark, the design team worked with stone experts to transform the wall section into a five-tonne pivoting “doorway”, preserving the openness of the store’s floorplan, but always with the option for the historical wall to be simply rotated back into place.

在巴黎时装周期间，该店的半岛城市环境已经被利用来举办活动，在活动中，该店成为一个舞台，周围的人行道成为时装秀的跑道。对于这样的活动，豪斯曼尼的外墙提供了一个古典的背景，但它也以其清醒和几乎看不见的附加物提供了一种现代的感觉。

The peninsular urban setting of the store has already been taken advantage of for an event during Paris Fashion Week, in which the store became a stage set and the surrounding sidewalk a runway for the fashion show. For such events, the Haussmannian façade provides a classical backdrop but it also offers a contemporary feeling with its sober and almost invisible additions.

Architects: MVRDV
Area : 350 m²
Year : 2020
Photographs :Ossip van Duivenbode
Structural Engineer : Khephren
MEP : GAMA Ingenierie
Environmental Consultant : B27 INGENIERIE
Interior Architects : Ateliers AUAV
Partner In Charge : Winy Maas
Partner : Bertrand Schippan
Design Team : Catherine Drieux, Herman Gaarman, Nicolas Land, Charlotte Kientz, Ana Melgarejo Lopez, Clémentine Bory, Clémentine Artru, Quentin Aubry, Francesco Barone, Maxime Richaud, Gabrielle Evain, Manon Vajou, Sarah Sioufi, Rouba Daham
Co Architects : Ateliers AUAV
Specific Glass Engineer : Eckersley O’Callaghan
Visualizations : RZGraphics
Concrete + Metal Structure : LBC
Stone : BATIPOSE
Glass Floor + Glass Facades : ASMT
Cost Calculations : BMF
City : Paris
Country : France