John Lewis和国际知名的建筑公司Grimshaw,世界著名的伊甸园项目的创造者,已经联手创造了一个令人惊叹的 “时尚馆”,一个巡回的建筑零售装置。这个大胆的装置于2011年9月5日星期一在John Lewis牛津街的时尚楼层推出,它将容纳来自众多设计师的新的私人品牌合作作品,包括Osman Yousefzada、Clements Ribeiro和Tracey Boyd。在约翰-刘易斯牛津街展出两个月后,该馆将在英国巡回展出18个月,为约翰-刘易斯的旗舰店包括爱丁堡、卡迪夫和利物浦增加戏剧性和灵感。

John Lewis and internationally renowned architectural company Grimshaw, the creators of the world famous Eden Project, have joined forces to create a stunning ‘Fashion Pavilion’, a touring architectural retail installation. Launching on the fashion floor in John Lewis Oxford Street on Monday 5th September 2011, the bold installation will house new private label designer collaborations from a host of designers including Osman Yousefzada, Clements Ribeiro and Tracey Boyd. After two months at John Lewis Oxford Street, the Pavilion will tour the UK for 18 months adding drama and inspiration to flagship John Lewis stores including Edinburgh, Cardiff and Liverpool.

由简单的纸板管悬挂在透明的Perspex板上组成,模块化的面板设计创造了一个灵活和封闭的不同透明度的环境。这种灵活性使人们可以在英国的不同地点探索各种配置。一个解决方案是由三种易于制造的面板类型组成,从而形成一个活动空间,既能吸引公众,又能屏蔽其周围环境,提供一定程度的隐私。

Comprised of simple cardboard tubes suspended in clear Perspex sheets, the modular panel design creates a flexible and enclosed environment of varying transparency. This flexibility allows for various configurations to be explored in different locations around the UK. A solution is formed with three easily fabricated panel types resulting in an events space which both draws the public in and screens off its surrounding environment, offering a degree of privacy.

该展馆经历了各种化身,Grimshaw和John Lewis店内设计团队花了几个月时间来完善。该展馆的推出计划与新西区公司的高街时装周同时进行,并将在伦敦时装周和9月8日的Vogue购物之夜期间在牛津街现场展示。

The Pavilion went through various incarnations and took the Grimshaw and John Lewis instore design team several months to perfect. The launch of the Pavilion is planned to coincide with New West End Company’s High Street Fashion Week and will be in situ in Oxford Street over London Fashion Week and Vogue Shopping Night Out on 8th September.

时尚和美容采购总监Susanne Given评论说:”时尚越来越注重零售’体验’,所以我们真的希望为John Lewis的时尚楼层增加一个新的、令人兴奋的维度,这将标志着我们是一个零售创新者。我们对Grimshaw的要求是创造一个鼓舞人心的空间,使我们能够以市场领先的方式展示我们的私人系列,并能让大部分John Lewis的时尚客户看到。很高兴能在这样一个突破性的项目中与世界上一些最知名和最先进的建筑的创造者合作,开始我们最强大的时尚季。”

Susanne Given, Buying Director of Fashion and Beauty, comments, “Fashion is increasingly about the retail ‘experience’ so we really wanted to add a new, exciting dimension to John Lewis fashion floors, something that would mark us out as a retail innovator. Our brief to Grimshaw was to create an inspirational space that would allow us to showcase our private collections in a market leading way and which could travel and be seen by a large proportion of John Lewis fashion customers. It’s great to be starting our strongest fashion season yet working on such a ground breaking project with the creators of some of the most resognised and cutting edge buildings in the world.”

Grimshaw建筑事务所的合伙人Kirsten Lees评论说:”John Lewis与Grimshaw接洽,希望在他们位于牛津街的商店内提供一个临时展览和活动空间,能够展示各种设计师的作品。这个独特的 “弹出式 “装置需要一个融合展览设计和建筑的创新方案,同时使约翰-刘易斯在一个令人兴奋的、引人注目的空间里表达他们的品牌。”

Kirsten Lees, Partner at Grimshaw Architects, comments “John Lewis approached Grimshaw to provide a temporary exhibit and event space capable of showcasing a variety of designers within their store on Oxford Street. This unique ‘pop-up’ installation called for an innovative proposal which fused exhibition design and architecture, whilst enabling John Lewis to express their brand in an exciting and striking space.”

Architects: Grimshaw, John Lewis
Year: 2011
Photographs: Lim/Grimshaw
City:DELAND
Country:UNITED STATES