在最近发生的食品消费方式的转变中，冷冻食品市场作为一种独特的模式，在Villa María市是史无前例的。FRISTO作为一个有自己特色的品牌从这个市场机会中诞生，并作为一个主要目标在城市结构中找到一个战略位置来定位其商业窗口。
Among the transformations that have been taking place in the way of consuming food products in recent times, that of the frozen food market as an exclusive modality was something unprecedented in the city of Villa María. FRISTO was born as a brand with its own identity from this market opportunity, and established as a main goal to find a strategic place within the urban fabric to locate its commercial window.
这个项目的设计提出了这个创新的项目，作为指导其发展的概念的发生器，使用材料、形状和纹理，唤起寒冷、冰冷、冻结，并强调这些特征在每个产品中的独特性。
The design of this project raises this innovative item as a generator of the concept that guides its development with the use of materials, shapes and textures that evoke the cold, the icy, the frozen, and emphasize the exclusivity of these characteristics in each product offered.
需求方案有预先确定的元素，构成了保存和展示产品的基本基础设施。但是，尽管这些模块起初可能看起来是空间上的限制，但它们却成为加强围护结构内部表面的机会，作为发展提案的空间。
The needs program had pre-established elements that make up the essential infrastructure for the conservation and display of products. But although these modules could seem, at first, a spatial limitation, they became the opportunity to enhance the interior surfaces of the envelope as spaces to develop the proposal.
天花板被用来展示一系列尖锐的透明件，这些透明件以几何形式组织起来，沿着线条水平运行，创造出一种运动的错觉，模仿水冻结成冰晶的样子。这种效果的实现要归功于玻璃橡胶板，它挂在连接在天花板上的金属杆上，沿着由空间调制划定的每条轴线逐渐旋转和移动，从地板投射到天花板。
The ceiling is used to display a series of pointed transparent pieces that, geometrically organized, run horizontally along lines creating an illusion of movement that imitates the freezing of water turning into ice crystals. This effect is materialized thanks to glass rubber panels, hung from metal rods attached to the ceiling, which progressively rotate and move along the axis of each of the strips delimited by the modulation of space, which is projected from the floor to the ceiling. through vertical lines composed of spiral metal tapes.
透明和彩虹色元素的叠加产生了一种有趣的亮度和色调的视觉游戏，根据光线的影响而变化。用霓虹灯剪影制作的品牌标志和同位素，反映在天花板的透明板、窗户的玻璃和柜台上，使Fristo的形象出现在不同的地方，并随着视角的变化而变化。
The superposition of transparent and iridescent elements generates an interesting visual game of brightness and tones that varies according to the impact of light. The logo and isotype of the brand, made with neon silhouettes, are reflected in the transparent panels of the ceiling, the glass of the windows and the counter, making Fristo’s identity present in different places that change according to the perspective.
从场所的入口处开始，用户的建议路线可以完全可视化，它从展览和自助服务部门开始，围绕着一个水平冰柜岛，周围是垂直冰柜，产品被分类：红肉、鱼、海鲜、蔬菜、水果、面包、冰淇淋。然后，在包装和盒子部门，卖家完成购买操作并交付订单。
From the entrance of the premises, the suggested route for the user can be fully visualized, which begins in the exhibition and self-service sector around an island of horizontal freezers surrounded by vertical freezers where the products are classified: red meat, fish, seafood, vegetables, fruits, bakeries, ice cream. Then, in the packaging and box sector, the seller completes the purchase operation and delivers the order.
柜台是一块精选的视觉纯净物：一个玻璃棱镜，似乎要从地板上分离出来。这里展出了一些购买的补充产品，随着玻璃变得半透明，它们的轮廓也变得模糊起来。这种效果也适用于窗户，它邀请你进入房间完全看到内部，只在上部留下透明的部分。
The counter is a select piece of visual purity: a glass prism that seems to detach itself from the floor. There are exhibited some complementary products to purchases, whose silhouettes are blurred as the glass becomes translucent. This same effect is applied to the windows, which invite you to enter the room to fully see the interior, only leaving transparencies in the upper parts.
Architects: EFEEME arquitectos
Area : 81 m²
Year : 2020
Photographs :Gonzalo Viramonte
A Lead Architects : Flavio Diaz, Marina Alves Carneiro
Collaborators : Sterrantino, Julia
City : Villa María
Country : Argentina