Gina Tricot是瑞典时尚界的一个熟悉的面孔，其基础服装的潮流系列价格实惠，是全国女孩和年轻女性的首选品牌。近年来，瑞典时装品牌已经成熟，Gina Tricot开始脱颖而出，成为具有前瞻思维的进取零售商。在其广告宣传活动中采取新的方向，与Icona Pop和今年早些时候的经纪人合作，开始了重振其精品店美学的旅程。 从其位于时尚的斯德哥尔摩Södermalm岛上的旗舰店开始，它与Note和Open Studio相得益彰，焕然一新，将展示的服装提升到一个新的水平，并为购物者提供了服务。
Gina Tricot is a familiar face in the Swedish fashion landscape, its affordable on trend collections of base garments being a go-to label for girls and young women across the country. Recent years have seen established Swedish fashion label, Gina Tricot begin to shed its skin and emerge as a forward-thinking, progressive retailer. Taking new directions in its advertising campaigns, brokering collaborations with the likes of Icona Pop and earlier this year embarking on a journey to revitalise the aesthetics of its boutiques. Beginning with its flagship store on the hip Stockholm island of Södermalm, it approached Noteand Open Studio for a fresh look that raises the garments on display to a new level and empowers the shopper in the process.
Client: Gina Tricot
Location: Stockholm
Design: Note Design Studio
Photography: Note Design Studio