在Shopping Leblon的Haight商店的设计有一个前提,即创造一个欢迎的环境和消费体验,在本质上带来一些不可能的东西。商场的氛围,由其人工元素和冰冷的物质定义,与海特的概念基础–与自然景观有关–是相反的语言。

The design for the Haight store at Shopping Leblon had the premise to create a welcoming environment and a consumption experience that brings something improbable in its essence. The mall’s ambiance, defined by its artificial elements and cold materiality is the opposite language of Haight’s conceptual basis – which is linked to natural landscapes.

因此,第一次进入商场对该项目构成了重大挑战。因此,设计采用了商店和商场之间的对比策略–尽管环境是僵硬和受控的,但也提供了机会,例如没有门的可能性。因此,该项目专注于一种有机的、程序化的和分层的语言来表现海特的宇宙。

Consequently, being inside a mall for the first time posed a significant challenge for the project. Accordingly, the design adopted a contrasting strategy between the store and mall – which, despite the rigid and controlled environment, offers opportunities such as the possibility of not having a door. Therefore, the project focused on an organic, procedural and layered language to represent Haight´s universe.

一个大的开口定义了商店的入口,让人们完全自由进出,这一方面强调了所提出的对比,另一方面也在内部和外部之间建立了一种融合。位于商店中心的一根柱子–可以被解释为一个障碍物–成为主要的空间性发生器。正是从柱子周围的占用中实现了空间的流动性。这种布局被定义为商店内部路径的弧形线条所加强。

A large opening defines the entrance to the store, leaving access completely free, which on the one hand, emphasizes the proposed contrast and, on the other, establishes a kind of fusion between the interior and exterior. A pillar located in the center of the store – which could be interpreted as an obstacle – became the main spatiality generator. It is from the occupation around the pillar that the space fluidity is achieved. This disposition is enhanced by curved lines that define the path inside the store.

柱子和天花板之间的融合所产生的体积,以一种有机的方式成为一个元素,参考了自然洞穴,并赋予整体以统一性。在它周围,三个不同高度的石板充当了展览空间和坐的地方。巴伊亚米色大理石和肥皂石是被选择来构成商店中心的材料。对于这些板块的结构,它是用粗糙的巴伊亚米色。它们的排列方式–虽然是独立的,有不同的高度和材料–形成了组织流通的单元。

The volume created from the fusion between pillar and ceiling became an element in an organic way that refers to natural caves and gives unity to the whole. Around it, three stone plates of different heights act as an exhibition space and place to sit. Bahia beige marble and soapstone were the materials chosen to compose the center of the store. For structuring these plates, it was used rough Bahia beige. The way they are arranged – although independent with varying heights and materials – forms the unit that organizes circulation.

覆盖所有墙壁和天花板的 “terracor “材料,通过其参考自然表面的粗糙纹理,赋予了环境的统一性。形成悬崖、洞穴、钟乳石、沙子、石头的无限和多样化的侵蚀过程,以及水的运动及其轨迹和形状,导致我们的创作过程成为为商店的空间性开发的概念的一部分。这一概念化也从照明方面进行了探索,使用间接光作为创造这种氛围的基本元素。

The “terracor” material, which covers all the walls and ceiling, gives unity to the ambiance through its rough texture that refers to natural surfaces. The infinite and diverse processes of erosion that form cliffs, caves, stalactites, sands, stones and the movements of water with its tracks and shapes led to our creative process being part of the concept developed for the store’s spatiality. This conceptualization was also explored from lighting, using indirect light as a fundamental element to create this atmosphere.

展览的空间被认为是 “墙壁 “上的一个 “切口”,这个操作被物质性的过渡所强调。这个切口在壁龛的底部露出了一块不锈钢板。在里面,有拉丝黄铜的展览架,这些架子具有更多的太阳能,与皂石和它的灰色调一起,有助于巧妙地温暖商店的氛围。

The exhibition interspace was thought of as a “cut” in the “walls,” an operation emphasized by the transition of materiality. This cut reveals a stainless steel plate in the base of the niche. Inside, there are exhibition racks in brushed brass, which, with their more solar aspect, contribute to subtly warming up the store’s ambiance, together with the soapstone and its grayer tone.

Architects: AIA Estúdio, Raphael Tepedino
Area: 110 m²
Year: 2021
Photographs: Maira Acayaba
Manufacturers: Clécio Regis, Dameg, Fina Flor, Punto Filo, Santa Irreverencia, Tensoflex
Engineering Firm: Santa Irreverência
Design Team:Michel Zalis, Matheus Amorim, Marcela Rezende
Collaborators:DAMEG, Clécio Regis, Clarisse Palmeira, Isabela Moraes
Clientes:Haight Clothing
City:Leblon
Country:Brazil