作为韩国领先的银行，Hana银行在设计方面进行了大量的投资，以改造自己，适应新的数字时代。所有的银行都进入了移动和互联网银行的新阶段，迫使线下银行分行拿出新的身份。海纳银行的私人银行部门希望改变他们老一代的服务和设计。Hana银行的私人银行休息室位于首尔领先的CBD汝矣岛。它的面积为1104平方米，有两层，分别为普通客户和贵宾区。
As a leading bank in Korea, Hana Bank is heavily invested in design to transform itself to adapt to a new digital era. All banks have entered a new phase with mobile and internet banking, forcing offline bank branches to come up with a new identity. Hana Bank’s private banking division wanted to change their old generation service and design. Hana Bank’s private banking lounge is based in Yeouido, a leading CBD in Seoul. With a 1,104 sqm size, it has two stories for normal customers and VIP Zones.
Intg发现，在一个高度数字化的环境中，客户仍然会去银行网点处理复杂的任务，这伴随着情感负担。我们认为线下分行应专注于银行的基本服务，如保护资产和投资咨询。对于VIP区，Intg专注于提供独家服务，以提高客户的忠诚度。它的设计是将数字融于模拟，强调有形的体验。 当你进入时，你面对的是位于空间中心的浮动会议室。传统的银行分行把会议室藏在角落里，而我们把它们放在中间，让客户感到受到重视。
Intg discovered that in a highly digital environment, customers still visit bank branches to handle complicated tasks which accompany an emotional burden. We felt the offline branch should focus on essential services of the bank such as protecting assets and counseling on investment. For VIP Zones, Intg focused on offering exclusivity to enhance customer loyalty. It is designed to melt digital into analog with an emphasis on tangible experience. When you enter, you face the floating meeting room in the center of the space. While traditionally bank branches hide meetings room into corners, we placed them in the middle to make customers feel valued.
漂浮在蓝沙上的会议室是以古典和东方元素为基础的现代化。它的设计巧妙地反映了传统韩国房屋中人们踩着石头进入生活空间的方式。独立的会议室像岛屿一样放置，与韩屋结构相似。我们选择了坚硬的金属材料，这让人想到银行的保险箱作为主要材料。
The floating meeting room on the blue sand is modernized with classical and oriental elements. It is designed to subtly reflect the way people enter the living space after stepping a stone in traditional Korean houses. Separate meeting rooms are placed like islands similar to the Hanok structure. We chose hard metal material which comes to mind when thinking of a bank safe as the main material.
通过使金属弯曲，我们从冰冷的材料中带来了柔软的感觉。蓝沙、石头和金属之间的对比使空间的材料方面最大化，并创造了一种艺术氛围。材料和设计语言之间的对比带来了平衡。结果是，在给人以新的感觉的同时，也带来了一种退缩和休息的感觉。
By making metal curved, we brought softness from cold material. The contrast between blue sand, stone, and metal maximizes the material aspect of the space and creates an artistic atmosphere. The contrast between material and design language brings balance. As the result, while giving a new sensibility, it brings a sense of retreat and rest.
Architects: INTG.
Area : 600 m²
Year : 2021
Photographs :Yongjoon Choi
Lead Architects : Daniel Song, Kate Cho
Project Team : Sumi Lee, Heejoo Park, Hyunnyung Choi
Country : South Korea