HER是造型师Hilary Tsui的愿望,即创建一个专门针对当代女性的零售空间。她的目标是将她的两个爱好结合在一个地方:时尚和美食。这就是为什么位于繁华的香港时尚大道中心的HER,结合了最新的时尚和咖啡角,让人在休息的同时享受品牌的原创饮料。经过与徐濠萦的几次研讨会,我们提取了反映HER本质的三个关键点:女性化、纯洁和力量。从这三个关键点出发,我们把HER想象成一个蜿蜒的风景,有气势的山峰和纯净的材料。我们把HER想象成火星,一个女性化和神秘的空间,有待我们去发现。

HER is the desire of stylist Hilary Tsui to create a retail space dedicated to contemporary women. Her goal was to unite her two passions in one place: fashion and gastronomy. That’s why HER, located in the centre of the Fashion Walk of bustling Hong Kong, combines the latest fashion with a coffee corner for resting while enjoying an original drink from the brand. After several workshops with Hilary Tsui, we extracted three key points that reflected the essence of HER: femininity, purity and strength. Starting from these three key points we imagine HER as a sinuous landscape, with imposing mountains and pure materials. We imagine HER as the planet Mars, a feminine and mysterious space to discover.

CLAP工作室与HER的目标是将用户带到一个新的星球,为此,我们设计了一个完整的内部体验。从体现内部山地景观的门面,到用户收到他们购买的真空包装的时刻,就像一次太空旅行一样。两个完美的铝盖拱门邀请用户进入这个新的宇宙。一边是HER的咖啡角,另一边是进入这个新星球的直接入口。

The goal CLAP Studio with HER is to transport the user to a new planet and for this, we designed an entire experience with the interior. From the facade that embodies the mountainous landscape of the interior to the moment in which the user receives their purchase vacuum packed as if it were a space trip. Two perfect aluminium covered arches invite the user to enter this new universe. On one side is the take away from the Coffee Corner of HER and on the other the direct entry to this new planet.

在室内设计方面,我们从地板上的赤土砖网格开始,不同高度的几何沙丘从中生长。这些淡红色的山峰既是为了暴露产品,也是为了在香港市中心购物一天后坐下来放松。白色的小睡莲从山上生长出来,以作为突出产品的支架。从屋顶下来的衣架或从山上升起的衣架是白色的波浪形,固定了产品之间的分隔。

For the interior design, we start with a grid of terracotta tiles on the floor from which geometric dunes of different heights grow. These reddish mountains serve both to expose the product and to sit back and relax after a day of shopping in downtown Hong Kong. Small white water lilies grow from the mountains in order to serve as stands to highlight the products. Coat racks that come down from the roof or rise from the mountains are white wavy profiles that fix the separation between the products.

HER的内部被划分为两个区域。第一个是最有活力的区域,其中有Sneaker Island、运动服和咖啡角。第二个区域是HER精品店,这个区域有一面拱门形状的大镜子,以及展示珠宝和配饰的展台岛。在这个精品店里,人们可以找到独立的服装品牌,如Anais Jourden、Pushbutton或Chance。HER是一种拥抱用户的五种感官的体验,将他们带入一个新的发现世界。未来就是现在,所以欢迎来到HER星球。

The interior of HER is divided into two zones. The first one is the most dynamic area in which Sneaker Island, the activewear and the coffee corner are located. The second one is the HER boutique, an area that has a large mirror of the shape of an arch and islands of stands on which jewellery and accessories are exposed. It is in the boutique in which one can find independent clothing brands such as Anais Jourden, Pushbutton or Chance. HER is an experience that embraces the five senses of the user to transport them to a new world of discovery. The future is now, so welcome to planet HER.

Architects: CLAP Studio
Area : 170 m²
Year : 2019
Manufacturers : Flos, Cerámicas Elias
City:Hong Kong
Country:China