HIGHCOMMERCE是一家创意数字机构,总部位于越南河内。DPLUS的任务是为HighCommerce办公室提供设计和建造服务,该办公室将容纳140名精力充沛的员工。我们的主要目标是将这个空间激活为一个能够激发创造力并吸引顶尖人才的空间,一个充满活力、透明并能激发更多合作意识和生产力的空间。

HIGHCOMMERCE is a creative digital agency, headquartered in Hanoi, Vietnam. DPLUS was tasked with the design & build service for the HighCommerce office, which would house up to 140 fully energetic employees. The main goal was to activate the space into one that energizes creativity and attracts the top talents, a space that is vibrant, transparent, and inspires a greater sense of collaboration as well as productivity.

我们成功地将他们的文化和对Hustle-Creative-Transparent的偏好转化为以现代和当代设计风格混合为主的设计概念。这个概念的名称是越南透明箱,体现了现代和喧嚣的越南军队的特点,没有恐惧,成员之间的所有活动都非常清晰。

We successfully translated their culture and preferences for Hustle-Creative-Transparent into the design concept dominated by the mixture of modern & contemporary design styles. The name of the concept was Vietnamese Transparent Box embodying the characteristics of a modern and hustling Vietnamese army with no fear and crystal clear all the activities between the members.

喧嚣–从空间上讲,办公室主要分为三个主要部分(入口、功能区和个人工作空间),采用HighCommerce的品牌色调(橙、红、白)。这三个部分由走廊连接,我们称之为办公室的 “主干”。从入口处的Hustle盒子开始,Hustle精神就体现在走廊的移动体验中。走廊的形状被扭曲成一个连接各空间的 “之 “字形。我们用不同的感觉带动用户从一个空间到另一个空间的方向,这样一来,从人们走进空间的那一刻起,它就在游客和其自豪的员工心中留下了一个永恒的喧嚣品牌的印象。

Hustle – Spatially speaking, the office was largely divided into three main segments (the entrance, functional area, and individual workspace) dip in the brand color palette of HighCommerce (Orange, Red, White). These three segments were connected by the corridor, what we called the “backbone” of the office. Starting from the Hustle box from the entrance, Hustle spirit was reflected in the corridor moving experience. The shape of the corridor was twisted into a zigzag shape connecting the spaces. We drive the user’s direction from space to space with different feelings and this way from the moment one walks into the space, it leaves an everlasting impression of a hustle brand into the minds of the visitor and its proud employee.

创意–包括茶水间在内的入口处被认为是创意区,可以帮助梳理情绪,推动员工的工作效率。基于HighCommerce的咖啡文化,茶水间被设计成一个多功能的小咖啡馆,包括足球桌、咖啡机、书架、微波炉等,不仅为员工服务,也为与客户和合作伙伴的非正式会议服务。 有趣的是,在这之后,所有的功能室也都以一种咖啡类型命名,如拿铁咖啡、冷萃咖啡或浓缩咖啡。

Creative – The Entrance that includes the pantry was considered to be the creative area that could help freshen up the mood and push the productivity of employees. Based on the coffee culture of HighCommerce, the pantry was designed as a multi-function small coffee shop including a football table, coffee machine, bookshelves, microwaves, etc. to not only serve the employees but also the informal meetings with clients and partners. Interestingly, following this, all the functional rooms were also named after a type of coffee such as Latte, Cold Brew, or Espresso.

最显著和独特的元素是利用传统元素(越南的仙鹤、龙和云)的图形细节,其设计基于李氏王朝的图案(1010-1225)。图形设计在空间的几个点上得到了强调,但主要是在入口和功能区。

The most remarkable and unique elements were graphic details exploiting the traditional elements (Vietnamese cranes, dragons and clouds) designed based on Ly Dynasty’s patterns (1010-1225). The graphic designs were highlighted in several points in the space but mostly at the entrance and the functional one.

透明度 – 相比之下,我们保持了个人工作空间的开放、干净和简单,以白色和灰色为主色调,没有墙壁以及私人房间,以表达团队的透明度文化。我们为所有的会议室和培训室使用了带有品牌颜色贴纸的玻璃隔断,以保持透明,但仍有足够的隐私。最后但并非最不重要的是,这个空间的亮点是使用条纹玻璃设计的透明树箱,这使得树箱内的树木产生了模糊的效果。这些盒子也被用来划分部门,而不是使用标牌,使工作空间更加有趣。

Transparency – In contrast, we kept the individual workspace open, clean, and simple with the main color of white and grey, no walls as well as private rooms to express the Transparency culture of the team. We used glass partitions with brand color decals for all the meeting and training rooms to stay transparent but still private enough. Last but not least, the highlights of the space were the transparent tree boxes designed using striped glasses, which created a blurry effect of the trees within them. Those boxes were also used to divide the departments instead of using signages, making the workspace more interesting.

我们着手创造一个动态和有趣的空间,让每个人都能记住公司的文化,但不是在他们的腿上。通过有意的设计,这个工作空间将HighCommerce的员工团结在一起,使公司能够作为思想领袖和文化变革者继续创新。

We set out to create a dynamic and interesting space that kept the company’s culture on everyone’s mind but not in their laps. Through intentional design, this workspace unites the HighCommerce crew and allows the company to continue innovating as thought leaders and culture changers.

Architects: DPLUS Vietnam
Area: 820 m²
Year: 2021
Photographs: Luu Quang Minh
Manufacturers: An Phat construction, DDM Paint, Frica, GOVI, Kota, LAC Viet, MES Electromechanical Solution, Maika Tiles, Minh Furniture Production, QUOC MINH, RONG PHUONG BAC TRADE, Timber Vietnam International
Architects:DPLUS Vietnam
City:Hanoi
Country:Vietnam