该店位于曼谷最著名的购物场所 “暹罗广场 “的中心。HUUU!专注于奢华的异国情调和来自世界各地的高品质的色调。该零售店有3层,包括[2F的生活风格空间]、[3F的复古森林]和[4F的办公空间]。

The store locates at the heart of the most reputation shopping spot ‘Siam square’ in Bangkok. HUUU! has focused on luxury exotic and extra high quality of shades picking up from around the world. The retail has 3 levels which contain [life style space at 2F], [vintage forest at 3F] and [office space at 4F].

每个楼层都有自己的设计,基于产品和功能。其核心概念是 “圆”。简单的形状是眼睛、焦点、无限大、旋转和统一。我们在图中分析了圆,看看圆的图案如何影响我们的眼睛感知。

Every floor has its own design based on products and function. The core concept is ‘circle’. The simple shape of eye, focus, infinity, rotation, and unity. We analyzed the circle in a diagram to see how the patterns of the circle could affect our eyes perception.

在二楼。纯白色的PU地板将通过两个入口、暹罗广场街道和丽都剧院之间复杂的背景对比来吸引行人的目光。钢化玻璃架组织成圆形边界,并在其上连续垂直展示产品。

On the second floor. The pure white PU floor will catch the eye of pedestrians by the contrast of the complexity between the context of both entrance, Siam Square street and Lido theater. The temper glass shelf organized in circular boundary and display products on its continuously in vertical.

不锈钢拱门被放置在一个折射的方向,以分布产品的分区,并通过沿空间的墙壁上的反射镜扩大整个结构。顾客可以在这里尝试太阳镜的全身造型。敞开式的天花板安装了C型线结构作为天花板的 “骨骼”,从拱形墙体中延伸出来,创造出上方的空间层次。在空间的中间,天然的黑色石头作为亮点展示,与水平的镜子融合在一起,就像一个同质的桌子,划分了空间的流通。

The stainless arch placed in a refracted direction to distributed product zoning and expanding the whole structure with a reflection mirror on the wall along the space. The clients could try the sunglasses with the full body looks. The opened ceiling installed with the C-line structure as ‘bone’ of the ceiling which spaces out from the arch wall to created layers of space above. The natural black stone standing for highlight display in the middle of space merging with horizontal mirror like a homogeneous table to divided the circulation.

在三楼。照明变得更加温暖。把感觉带回了新怀旧的氛围。复古材料的特点是黄金、单色大理石、深色木材和橄榄绿。柜子里的陈列品不断重复着圆圈的空隙,可以逐一展示复古太阳镜的个性特征。柱子展示在空间的中间,作为爆炸的圆圈形状在垂直方向上展示,并且能够围绕自己旋转。大理石地板上的圆形碎片支撑并强调了对称视角下每个柱子展示的边界。

On the third floor. Lighting becomes warmer. Bringing the feeling back to the neo-nostalgic atmosphere. Vintage materials featured as gold, monochrome marble, dark wood, and olive green color. The cabinet display repeated continuously with the circle void which could display one by one to represent the individual character of vintage sunglasses. The column display exhibit in the middle of space as exploded circle shape in a vertical direction and be able to rotate around themselves. The circle fragment marble floor support and emphasize the boundary of each column display in symmetric perspective.

Architects: AA+A Architect
Area : 144 m²
Year : 2018
Photographs :VARP Studio
Manufacturers : Lamitak, Lamptitude, Foshan Xuxing Ventilation, S Marble., SKK
City:KHET PATHUM WAN
Country:Thailand