对于这个中国环保生活方式品牌来说,在世界最豪华的购物区之一开业标志着它在法国首都和欧洲的第二个地址。为了与ICICLE的理念保持一致,新的右岸店是经过精心构思的:一种现代、简约的美学传达了该品牌自觉和更好地消费的精神。高贵、自然和负责任的材料在一个简单、精简的概念中占据了重要位置,唤起了永恒与和谐。

For the Chinese eco-friendly lifestyle brand, this opening in one of the world’s most luxurious shopping districts marks its second address in the French capital and Europe. In keeping with the ICICLE philosophy, the new Right Bank store was conceived mindfully: a contemporary, minimal aesthetic conveys the brand’s ethos of consuming consciously and better. Noble, natural, and responsibly sourced materials take pride of place within a simple, streamlined concept evoking timelessness and harmony.

与ICICLE在乔治五世大道上的旗舰店一样,这家226平方米的精品店是由著名的比利时建筑师Bernard Dubois设计的,他将该项目作为原址的无缝延续来处理。建筑处理和材料讲述了一个东西方文化交汇的故事,优美的曲线和多余的线条提供了微妙的对比和质感,拉丝铜和漆面木制品的点缀更突出了这一点。

Like ICICLE’s flagship store on the Avenue George V, this 226 square-meter boutique was designed by the renowned Belgian architect Bernard Dubois, who approached the project as a seamless continuation of the original address. Architectural treatments and materials tell a story of East meeting West, with graceful curves and spare lines offering subtle plays of contrast and texture accentuated by touches of brushed bronze and lacquered woodwork.

迎接游客的是一种开放的感觉,高耸的体量和位于商店中心的巨大的楼梯,从底层有机地流向上面两层。帕洛玛石灰石地板、建筑细节以及色调的墙壁和天花板处理加强了色彩的连续性和统一感,为ICICLE男女成衣和配饰创造了一个宁静的展示空间。

A sense of openness greets the visitor, with soaring volumes and, at the store’s center, a monumental staircase that flows organically from the ground floor to two upper levels. Paloma limestone flooring, architectural details, and tonal wall and ceiling treatments reinforce chromatic continuity and a sense of unity, creating a serene showcase for ICICLE ready-to-wear and accessories for women and men.

在一楼和二楼,2022年春夏的女装和男装成衣和配饰分别在一个直观的、有机的设计布局中被展示出来,展示架采用欧洲胡桃木,照明和架子采用拉丝铜,纺织品和装饰品采用赤褐色马海毛绒。在零售空间的后面,闪亮的米色条纹漆板划分了坐席和试衣间区域,给人一种手工制作的感觉,让人想起自然和手工艺姿态的协同作用。

On the first and second floors, respectively, women’s and men’s ready-to-wear and accessories for Spring-Summer 2022 are presented in an intuitive, organically designed layout with displays in European walnut, lighting, and racks in brushed bronze, and textiles and upholstery in ecru mohair velvet. Toward the back of the retail space, shiny, striated lacquered beige panels delineate the sitting and fitting room areas, giving them a hand-finished feel and recalling the synergy between Nature and gestures of craftsmanship.

ICICLE的2022年春夏系列向地球最宝贵的资源–水致敬。一系列别致的轮廓,永恒的比例和明亮的水彩色调,具有几个令人兴奋的面料开发,采用节水工艺,如GOTS认证棉的植物染色牛仔布和无需化学处理的防水编织。

ICICLE’s Spring-Summer 2022 collection pays tribute to the Earth’s most precious resource, Water. An array of chic silhouettes in timeless proportions and luminous, watercolor hues features several exciting fabric developments that embrace water-saving processes, such as vegetable-dyed denim in GOTS-certified cotton and water-repellent weaves that require no chemical treatments.

方便旅行和易于叠加的单品因其简约、多变的剪裁和受高级时装启发的细节(如褶皱和镶边)而脱颖而出。祖先的手工艺与现代的年轻精神相融合,形成微风拂面、促进运动的剪裁:流动的哈波泰、厚重的丝绸、超柔软的马海毛和美利奴针织品将身体包裹在舒适和色彩中,让人想起在水上跳舞的光。

Travel-friendly and easy-to-layer pieces stand out for their minimalistic, versatile cuts and couture-inspired details such as pleating and piping. Ancestral craftsmanship meets a modern, youthful spirit in breezy, movement-enhancing cuts: flowing habotai, heavy silks, ultra-soft mohair, and merino knitwear envelop the body in comfort and colors that recall light dancing on water.

Architects: Bernard Dubois
Area : 226 m²
Year : 2022
Photographs :Romain Laprade
Manufacturers : Paloma
Design Team : Bernard Dubois, Corto Herry, Pierre-Alexandre Deconinck, Andrea Guzzetti, Rebecca Peretti, Niccolò Meroni
City : Paris
Country : France