从INC咖啡的空间设计,品牌设计,应用设计,品牌的沟通等,我们采取全方位的方式开始这个项目。我们确定了标语<取之有道>,并提供了INC咖啡的核心价值,作为传播咖啡文化的角色,”被咖啡的本质所吸引”。

From the design of the space, the branding, application design, communication of the brand, etc., of INC Coffee, we took omnidirectional ways with starting this project. We settled the tagline and offered the core value of INC coffee as role in spreading coffee culture ‘Captivated by the essence of coffee.’

由于许多人可能会来来去去,一杯咖啡比饮料本身有更多的意义,我们希望这个空间能代表一种文化的流通。在历史上,通过市场文化,它为沟通和传播文化提供了基础。我们希望INC咖啡也能成为咖啡的市场。

As many people may come and go, a cup of coffee has more meaning than the drink itself and we wanted the space to stand for a circulation of culture. Historically, through the culture of markets, it made grounds for communicating and transmitting cultures. We hoped INC Coffee would be the same market for coffee.

我们根据市场的行为来规划空间,并在内部中心放置一个圆形的休息室,作为互动、沟通和文化流通的手段。我们希望稳定新的动态能量,它将在背景的L型建筑之间流动,并通过加山数字综合体的圆形休息室。同时,顺着时间的轨迹,随着风景的转变,空间的温暖将被太阳的运动所填满,希望成为一个人们可以珍惜季节,在城市中呼吸片刻的地方。

We programmed the space according to the behavior of markets and placed a circle lounge in the inner center for the means of interaction, communications, and circulations of cultures. We wanted to stabilize the new dynamic energy that will flow between the L-shaped building in the background and through the circle lounge at the Gasan Digital Complex. Also, following the path of time, the warmth of the space will be filled by the movement of the sun as the scenery transforms and hopefully be a place where people can cherish seasons and take a moment of breath in the city.

我们承担这个项目的态度是不简单地以事物的视觉为基础,而是要从<采取原点>这句话中寻找原点,这就是INC咖啡的身份。通过对INC咖啡的叙述,我们希望人们能在一个积极的空间里体验文化交流的理由。

Our attitude into taking on this project was to not simply base on the visual of things but to search for origin like from the phrase , the identity of INC Coffee. Through the narration of INC Coffee, we hope that people experience grounds for cultural communication in a positive space.

Architects : LABOTORY
Area : 2100 m²
Year : 2021
Photographs :Yongjoon Choi
Direction : LABOTORY, Kimin Park, Jinho Jung
Design And Audit : Jiyeon Kang, Jieun Song, Hyemi Kim, Youhwa Kim
Architects : LABOTORY
City : Geumcheon-gu
Country : South Korea