J1M5是一个精品品牌，以发现、分享前沿时尚潮流为使命，将旅游、艺术和生活方式渗透其中。Various Associates以 “行李箱 “为设计理念，构思了J1M5精品店。团队将手提箱可移动、灵活的特点与多品牌精品店的本源相结合，同时充分考虑空间布局、流通、色彩搭配和体验，从而摸索出逻辑性与艺术性相融合的独特空间语言。

J1M5 is a boutique brand, with a mission of discovering, sharing cutting-edge fashion trends and permeating tourism, art and lifestyles. Various Associates conceived J1M5 boutique by taking “suitcase” as the design concept. The team combined the movable, flexible features of suitcase with the origin of multi-brand boutique, and at the same time took full account of spatial layout, circulation, colour palette and experiences, thereby working out unique spatial languages that blend logic with artistry.

可动结构
变化的空间
该设计很好地契合了多品牌精品店的定义。多个行李箱意味着各种品牌的组合，并在空间中形成独特的结构语言。主要目标是创造一个像手提箱一样可移动、灵活的空间结构，使整体布局可以随时调整。橱柜的制作能够在水平面360度旋转。因此，单一结构的调整将导致整个空间的变化。每一种结构的组合都是一种新的功能和视觉效果的呈现。入口处的四个展示柜可以灵活的排列、组合和连接。空间尽头的镜子，让顾客仿佛站在高楼大厦之间，吸引顾客沉浸在有序而又无限的空间中，沉醉其中。

Movable Structure
Changeable Space
The design well fits into the definition of multi-brand boutique. Multiple suitcases imply the combination of various brands, and form distinctive structural languages in the space. The main goal was to create a spatial construction that’s as movable and flexible as suitcase, so that the overall layout can be adjusted at any time. Cabinets are made capable of rotating 360 degrees at horizontal level. Therefore, adjustment of a single structure will lead to the change of the entire space. Each combination of structures is a new presentation of functions and visual effects. The four display cabinets at the entrance can be flexibly arranged, combined and connected. Mirrors at the end of space make customers feel like they’re standing in between lofty buildings, and attract them to immerse and indulge in the orderly yet infinite space.

灵活的空间
形式服从功能
这是一个结构可变化的空间。它可以是空的，也可以是充满柱子的。Various Associates打破了对各类店铺的传统想象，以功能需求和颠覆性的设计手法为J1M5打造了一个与众不同的零售空间。

Flexible Space
Form Follows Function
This is a space with changeable structures. It can be either empty or full of columns. Various Associates broke the conventional imagination of all kinds of stores, and created a distinctive retail space for J1M5 based on functional demands and subversive design approaches.

展示模式：橱柜关闭
结构美学–空间充满柱子。柜体外侧可悬挂不锈钢布栏，有助于最大限度地扩大展示面积；而内部可用于储物。这样一来，柜体实现了展示与收纳功能的有效整合。
展示模式：柜体OPEN
实用至上–都是衣柜空间! 包包、衣服、鞋子都可以放在柜子里面，成套陈列，直观的供顾客选择。
展示模式。MIXED-USE
随心所欲–橱柜可以根据客户的经营需要，在不同的模式之间进行组合和转换。每个柜子可以作为单一品牌的展示，也可以作为独立的展示窗口。

Display mode: cabinet CLOSED
Structural aesthetics – Space filled with columns. The external sides of cabinets are available to hang stainless steel cloth rails, which help maximize the display area; while the interior can be used for storage. In this way, the cabinets realize efficient integration of display and storage functions.
Display mode: cabinet OPEN
Practicality is paramount – It’s all wardrobe space! Bags, clothes and shoes can be placed inside cabinets and displayed as a complete set, which is intuitive for customers to choose.
Display mode: MIXED-USE
Whatever you want – Cabinets can be combined and shift among different modes according to operation needs of the client. Each cabinet can serve for displaying a single brand, or be used as an independent show window.

日常模式
有序排列的柱子，赋予空间以鲜明的特色，吸引顾客走进去，在柱子之间徘徊（即展示品牌服装）。

DAILY MODE
Arranged in an orderly manner, the columns endow the space with a distinctive character, which attracts customers to step in and wander between the columns (i.e. displayed brand clothes).

天桥模式
柱子可以向四面移动，在中间形成一个封闭的空间。可以调整柱子的位置，产生不同的T台路线和空间形态，以满足不同的T台秀需求。

CATWALK MODE
Columns can be moved to the four sides and form an enclosed space at the center. The position of columns can be adjusted to generate different catwalk routes and spatial patterns, so as to meet varying demands for catwalk shows.

活动模式
柱子可以移动到两边，组合成一个矩阵。这样一来，空间的可用面积得到了最大限度的利用，可以为各种活动提供服务，如品牌的pop-up和小型新闻发布会。

EVENT MODE
Columns can be moved to two sides and combined as a matrix. In this way, the usable area of the space is maximized to serve a wide spectrum of events, such as pop-ups and small-scale press conferences of brands.

关于细节
店内其他功能区都各具特色，满足日常拍摄需求。场景无处不在。细节、功能和材料的碰撞，又与空间融为一体。通过不断的研究和努力，Various Associates展现了一种独特的态度，根据空间的商业形态来考虑和诠释设计。

All about details
All other functional areas in the store are distinctive and cater for daily shooting needs. Scenes are everywhere. Details, functionality and materials collide yet integrate with the space. Through constant researches and efforts, Various Associates showcased a unique attitude that considered and interpreted the design based on business format of the space.

Various Associates的一贯追求
美学、趣味、态度、灵活性。
在这个项目中，Various Associates提取了商业形态的精髓，转换设计视角，打破了传统的单纯陈列的思维模式。团队为未来的品牌店提出了新的可能性，同时采用新的视角和设计方法，为精品品牌带来实质性的创新，赋予空间独特的品牌标识。通过整合空间美学、结构、功能和个性，Various Associates彻底改变了零售店单一的展示模式，创造了一个可变的空间结构体系。基于逻辑思维，将复杂的功能体系和丰富的细节组合成一个整体，产生统一的设计语言的力量。整体设计实现了品牌、功能、空间、艺术与城市生活的平衡。

Consistent pursuits of Various Associates
AESTHETICS, FUN, ATTITUDE, FLEXIBILITY
For this project, Various Associates extracted the essence of the business format, shifted design perspectives, and broke the conventional merely-display-oriented thinking mode. The team proposed a new possibility for future brand stores, whilst adopting new perspectives and design approaches to bring substantive innovation to the boutique brand and endow the space with unique brand identity. Through integrating spatial aesthetics, structures, functionality and personality, Various Associates thoroughly transformed the singular display mode of retail stores, and created a changeable spatial structural system. Based on logic thinking, the complicated functional system and rich details are combined into a whole, generating the power of unified design languages. The overall design realizes the balance between brand, function, space, art and urban life.

室内设计师 : Various Associates
年份：2020年
摄影作品 : 邵峰
首席设计师：杨东子、林倩怡
设计团队：黄博、蒋美玉
城市:青岛
国家：中国
Interior Designers: Various Associates
Year: 2020
Photographs: Feng Shao
Lead Designers:Dongzi Yang, Qianyi Lin
Design Team:Bo Huang, Meiyu Jiang
City:Qingdao
Country:China