在伦敦和巴黎的Jacquemus精品店的设计开始于测试使用单一材料的限制的想法。从该品牌在法国南部的起源出发，AMO旨在通过空间的物质性来捕捉Jacquemus家乡普罗旺斯的氛围。与其事后再决定材料，不如一开始就选择材料，通过设计过程引导空间的形状。

The design of the Jacquemus boutiques in London and Paris began with the idea of testing the limits of working with a single material. Drawing from the brand’s origins in the south of France, AMO aimed to capture the atmosphere of Jacquemus’ native Provence through the materiality of the spaces. Instead of working with form and deciding on the materials afterward, the materials were chosen at the outset, guiding the shape of the space through the design process.

从让人联想到普罗旺斯纺织品的枕头，到呼应法国南部景观的粘土基材料terracruda，这些精品店完全由一种材料覆盖，在每个空间中创造了连续性。在巴黎老佛爷百货公司的商店里，墙壁、门、试衣间和展示元素都采用了白色的软垫，散发着在床上度过一天的轻松和舒适。

From pillows reminiscent of the textiles of Provence to terracruda, a clay-based material echoing the landscape of the south of France, the boutiques are clad entirely in a single material, creating continuity throughout each space. In the store at the Galeries Lafayette in Paris, the walls, doors, fitting room, and display elements are upholstered in white cushioning, exuding the ease and comfort of a day spent in bed.

一堆枕头兼作座位区和展示面，欢迎游客尽情地浏览和休息。伦敦塞尔福里奇百货公司的商店，其地板和货架、图腾、基座、桌子和椅子都是用terracruda制成的，陈列的物品和顾客都在其中，为国内普罗旺斯室内的抽象形象增添了一丝变化。

A stack of pillows doubles as a seating area and display surface, welcoming visitors to browse and lounge for as long as they want. The store at Selfridges in London, with its floor and shelving, totems, plinths, tables, and chairs made from terracruda, is populated by items on display and customers alike, adding a twist to the abstracted image of a domestic Provençal interior.

通过手工操作，这种材料保留了一定程度的不规则性，这给设计带来了一种自然和工艺的感觉。从街道上可以直接看到座位区，并被窗户仔细框住，该店不仅仅是一个购物的空间；它还邀请路人感到宾至如归。

Applied by hand, the material preserves a level of irregularity, which gives the design a sense of naturalness and craftsmanship. Directly visible from the street with the seating area carefully framed by the window, the store is more than a space to shop; it invites passers-by to feel at home.

Architects: AMO
Year : 2022
Photographs :Benoit Florençon
City : Paris
Country : France