自2003年以来,Lonely一直在用爱进行加工和创造。Lonely提供的内衣、女装、泳装和生活方式产品是为探索和享受而制造的,Lonely的独特调色板创造的产品是艺术的表达,让顾客发现自己是缪斯。

Since 2003, Lonely has been crafting and creating with love. Offering lingerie, womenswear, swimwear, and lifestyle products that are made for exploration and enjoyment, Lonely’s unique palette creates products that are artistic expressions for customers to discover themselves as the muse.

在新西兰的奥克兰和惠灵顿有两个现有的零售接触点,Lonely Melrose是该品牌的第一个国际旗舰店,位于西好莱坞的Melrose大道。Lonely精品店旨在成为平静的避难所般的空间,旨在让顾客在其中放松,体验自爱和荣誉的区域,在那里可以在品牌主人的指导下亲密体验系列。

With two existing retail touchpoints in Auckland and Wellington, New Zealand, Lonely Melrose is the brand’s first international flagship, located on Melrose Avenue in West Hollywood. Lonely boutiques aim to be calm sanctuary-like spaces, designed for customers to relax in and experience a zone of self-love and honor, where collections can be intimately experienced with guidance from brand hosts.

Knight Associates与Lara Hoad建筑和设计公司合作,与西好莱坞市一起进行了广泛的设计和许可程序,以翻新主要的零售空间和店面,并将以前的画廊重新配置和现代化为一个现代和诱人的陈列室。梅尔罗斯精品店是一个让顾客在模拟和数字层面进行互动和购买产品的地方。在数字整合方面具有前瞻性,但主要是以服务为中心。

Knight Associates, in collaboration with Lara Hoad Architecture & Design, undertook an extensive design and permitting process, with the City of West Hollywood, to refurbish both the main retail space and store-front and to reconfigure and modernize the former gallery into a contemporary and inviting showroom. The Melrose boutique is a place for customers to interact and buy products on both an analog and digital level. Forward-thinking with regard to digital integration but primarily service-focused.

该空间的设计方向参考了硬表面和软表面之间的对话–在自信和亲密之间。梅尔罗斯的空间与之前的奥克兰和惠灵顿店的冷酷的现代划线不同,它的内部是一个柔软的、包围的空间。材料和质地是柔和的,但也是有触感的–花旗松、陈旧的黄铜、凹陷的石膏和染色的榆木的调色板延续了原始的精致、诚实和简单的品牌主题。这个空间旨在表达一些浪漫的东西,但又有一个现代的词汇。

The design direction of the space references a dialogue between hard and soft surfaces – between confidence and intimacy. The Melrose space makes a departure from the cool modern delineation of the previous Auckland and Wellington stores with a soft and enveloping interior. Materials and textures are muted yet tactile – a palette of Douglas Fir, aged brass, pitted plaster, and stained Elm continue the brand themes of raw sophistication, honesty, and simplicity. The space aims to say something romantic but with a modern vocabulary.

通过平静和自信的形式,室内设计保持了服务和客户体验的核心;大型可操作的细木家具提供了体验品牌和配件系列的能力,作为一个诱人的开放式展厅体验,或巧妙地划分为更亲密的私人咨询和装配。在主要的零售空间中,通过独立的复古家具谨慎地解决了存储问题,行政和库存执行区域被安置在商店的后面。新建的外墙细木工板采用大教堂玻璃,过滤自然光,并呈现出内部美景,为顾客提供了更多便利。

Lonely精品店强烈地表达了亲密关系的层次;一个关注顾客、他们的体验和购买内衣的过程的空间仍然是至关重要的。

Through calm and confident forms, the interior design keeps service and customer experience at its heart; large operable joinery provides the ability to experience the brand and accessory collections as an inviting open-plan showroom experience or subtly delineated for more intimate private consultations and fittings. Storage is discreetly addressed through freestanding vintage furniture in the main retail spaces and administrative and stock fulfillment areas are positioned at the rear of the store. The newly constructed façade joinery, finished in cathedral glass, filters natural light and presents an adumbrated view of the interior, furthering discretion for customers.

The Lonely boutiques speak strongly about layers of intimacy; a space that focuses on the customer, their experience, and the process of buying lingerie remained essential.

Architects: Knight Associates, Lara Hoad Architecture & Design
Area : 220 m²
Year : 2021
Photographs :Rory Gardiner
Manufacturers : CEA, DLine, Dinesen, Kvadrat, Viabizzuno
Architect of Record : Lara Hoad
Main Contractor : Hurst & Siebert
Glazing : Torrance Steel Window Co.
Lighting Designer : LFA Lighting Design
MEP : Engineous Group Inc.
Structural Engineering : PECK Architecture Structural Civil
Design Lead : Rufus Knight
Project Lead : Vivienne Cardno
Client And Project Manager : Steve Ferguson, Lonely Label
Client : Helene Morris, Lonley Label
Millwork : JTI Architectural Millwork
Permit Expeditor : Permit Advisors
City : Los Angeles
Country : United States