Lunet旗舰店是这个同名眼饰品牌开设的第二个空间,是他们的美学精神和对购买眼镜的整个体验的非传统方法的延续。我们的想法是借用第一家店的一些关键元素,让人感觉像是走进了Lunet的世界,但同时创造一个独特的、特别设计的空间,以适应新的环境。

Lunet Flagship Store is the second space opened by the eponymous eye ware brand, a continuation of their aesthetic ethos and unconventional approach towards the entire experience of buying eyeglasses. The idea was to borrow a few of the key elements from the first store in such a manner, that it feels like you have stepped into the Lunet universe, but at the same time creating a unique and specially designed space, adapted to the new context.

最重要的元素是眼镜展示台,它的形状与第一间店的一样,创造了亲密的试戴站,可以让多个顾客同时试戴眼镜,并拥有一个有足够个人空间的私人区域,增加了量身定制的、以客户为中心的体验。融入新设计的第二个元素是银色的墙壁,它是对原有金属窗帘的重新诠释,在鲜艳的蓝色地板和乳白色的天花板拱门之间充当了一个渐变的表面。

The most important element was the glasses display, that have the same shape as the ones in the first store, creating intimate trying stations, with the possibility of multiple customers trying on glasses simultaneously and having a private area with enough personal space, adding to the tailored, client focused experience. The second element incorporated into the new design, that references the first store, are the silver walls, a reinterpretation of the original metallic curtain, that act as a gradient surface between the vivid blue floor and the creamy off-white ceiling arches.

该空间由地板的强烈色彩主导,是对马约勒蓝的参考和致敬,在我们创造一个感觉良好的情感绿洲的路上。强烈的、充满活力的蓝色在各种纹理中重现,从环氧树脂到茂盛的地毯,为所有的银色金属元素和自然的、有时是原始的纹理插入提供了完美的背景。该店位于一座18世纪的历史建筑中,被设计成新旧之间的对话,旨在以现代美学来减轻近三百年的历史。

The space is dominated by the intense color of the floor, a reference and an homage to the Majorelle Blue, on our way to creating an oasis of feel good emotions. The intense, vibrant blue is replayed in various textures from the epoxy resin to the lush carpet, offering the perfect background for all the silver metallic elements and also for the natural, sometimes raw inserts of textures. Located in an 18th century historical building, the store is designed as a conversation between old and new that aims to mitigate almost three hundred years of history with a contemporary aesthetic.

金属银色的墙面,几乎就像从未来降临的宇宙飞船的墙面,在尖锐的铝制眼镜展示架的烘托下,被天然材料的使用所平衡,如酒椰叶,包裹着陈列室操作区的墙。酒椰叶被连续安装成一排,并进行修剪,以参考传统的芦苇屋顶,并由柚木和藤条编织的休息区的椅子来完成。保持其空间的良好传统,Lunet总是为伟大的设计提供一个节点,这次使用了瑞士建筑师Pierre Jeanneret的Easy Chair,与丹麦品牌Hay的镜面Slit桌子漂亮地搭配和并列。灯光在消费者如何感知产品和空间方面起着关键作用。

The metallic silver walls, almost like those of a spaceship descended from the future, enhanced by the sharp aluminum eyeglasses displays, are balanced by the use of natural materials, such as raffia, that envelops the wall of the operational area of the showroom. The raffia is mounted in successive rows and trimmed to reference the traditional reed roofs and is rounded off by the chairs in the lounge area made of teak wood and woven cane. Keeping up the good tradition of their spaces, Lunet is always offering a node to great design, this time around by the use of the Easy Chair by Swiss architect Pierre Jeanneret, beautifully paired and juxtaposed with the mirror Slit tables by the Danish brand Hay.The light plays a crucial role in how the costumer perceives the product and the space.

LED线条勾勒出陈列品的轮廓,提供均匀的光线,以获得更好的试穿体验,而商店则沐浴在从拱门和拱顶直接照亮的光线中,创造出一种柔和、沉浸的氛围,并以漂浮在中心的发光球体为冠。

LED lines draw the contour of the displays offering uniform light for a better try on experience while the store basks in the light bouncing back from the arches and vaults that are directly illuminated, creating a soft, immersive atmosphere, crowned by the central luminous spheres floating in the center of it all.

该店的设计忠实于品牌的核心价值,避免了通常与眼镜店相关的典型的朴素的、临床的空间,旨在提供一种熟悉的、平静的体验:一个宁静的客厅,允许社交和亲密的发现。这个空间与品牌和顾客的需求相一致,继续重新想象一种新型的眼镜体验,这种体验注重情感和人际关系,使购买眼镜成为一种令人难忘的积极互动。

The store design is true to the brand’s core values and steers away from the typical austere, clinical looking space, usually associated with eyewear locations, and aims to provide a familiar, calming experience: a serene living room that allows both socializing and intimate discovery. The space is coherent with the brand and with the customers’ need, continuing to reimagine a new type of eyewear experience, one that focuses on emotions and human connection, making the purchase of glasses a memorable, positive interaction.

Architects: Bogdan Ciocodeică Studio
Area : 90 m²
Year : 2021
Photographs :Kinga Tomos
Manufacturers : Cassina, HAY
Lead Architects : Bogdan Ciocodeica
Team : Bogdan Ciocodeica, Ana Porim, Adelina Cucoranu
Interior Design : Bogdan Ciocodeica, Ana Porim, Adelina Cucoranu
City : Cluj-Napoca
Country : Romania