时尚行业处于永久的转型期，从古至今，它一直与消费者的倾向和行为保持着密切的对话。
The fashion industry is in perpetual transformation and throughout time, it has always kept a close dialog with the tendencies and behaviors of the consumer.
米拉店的设计理念是将一个家带入商业环境。我们努力使用自然元素，为空间带来舒适感，通过使用情感记忆使顾客感到受欢迎，从而使购买的体验成为一种愉悦的体验。我们的想法是带来故事、价值和记忆，使之与任何人都联系在一起，并通过仔细和独特的装饰，在每一个细节中展现自己。
The concept for Mila store’s design is to bring a home to a commercial environment. We strived to work with natural elements that would bring comfort to the space, making the customer feel welcome through the use of affective memory thus making the experience of the purchase a pleasurable one. The idea is to bring stories, values and memories that would connect with anyone, with a careful and unique décor that would reveal itself in every minute detail.
外墙用Palimanan砖覆盖，其中一个 “L “形的玻璃店面穿过，创造了两个不同的展示柜，一个沿着一楼，一个在二楼的垂直展示柜。在主展柜上，一个木制的花架板创造了一个光影效果，给房间带来了一个风景的一面。
The façade is covered with Palimanan bricks in which a “L” shaped glass storefront comes through creating two different showcases, one along the first floor and a vertical one on the second floor. On the main showcase, a wooden trellis panel creates a light and shadow effect bringing a scenic aspect to the room.
在室内，水泥作为砖墙与木头和镜子的饰面形成对比。轻巧的布质衣架和用考登钢和木材制成的架子与中心的坚固木桌形成对比。天花板上的长形灯具与复古的吊灯相得益彰。除此之外，再生木的地板、花架板、提花覆盖的沙发、巴厘岛地毯和亚麻布窗帘加强了商店的特性和舒适性。
In the interior, the cement as brick walls contrast with the wood and mirror finishes. Light cloth hangers and shelves made with corten steel and wood contrast with the centerpiece robust wooden table. The long light fixtures on the ceiling complement the vintage chandelier. Besides that, the floors with reclaimed wood, trellis panels, jacquard covered poufs, Balinese carpets and linen curtains reinforce the identity and comfort of the store.
在二楼，有一个专门的休闲和大尺寸时装区，以及一个可以喝茶或吃早午餐的花园。回收的木质地板是从贝洛奥里藏特的第一家百货公司重新使用的。
On the second floor there is a section dedicated to casual and plus size fashion, along with a garden where you could serve some tea or have brunch. The reclaimed wood floors were reused from the first department store in Belo Horizonte.
在这个设计中，我们带来了颜色、纹理、装饰元素、自然和复古材料，增强了感官方面，使客户有机会在购买的那一刻获得情感体验。
In this design, we brought colors, textures, décor elements, natural and vintage materials that enhance the sensorial aspects, giving to the client the opportunity of having affective experiences on the moment of the purchase.
Architects: David Guerra, Laura Rabe
Area : 1614 ft²
Year : 2018
Photographs :Jomar Bragança
Lead Architects : David Guerra
Collaborators : Laura Rabe, Paola Menezes
Team : Nínive Resende, Jefferson Gurgel, Bernardo Hauck, Letícia Thibau
Coautora : Laura Rabe
City : Belo Horizonte
Country : Brazil