在韩国,住房的研究、设计和销售已经发展成为一门学科,为正在上升的中产阶级服务,其设施和技术都非常先进。样板房长廊 “是消费主义欲望和企业战略的纽带,它不仅包含带有样板房的销售办公室,而且还为附近的社区提供各种公共设施。艺术馆、餐馆、咖啡馆、礼堂和其他公共开放空间促进了与该地区居民的良好关系,从而扩大了客户群,推动了住房经济。

In South Korea, the study, design, and sales of housing has developed into a discipline serving an ascendant middle class with amenities and technologies that are significantly sophisticated. The “model home gallery,” a nexus for consumerist desires and corporate strategy, not only contains sales offices with model homes, but also a variety of public amenities for the adjacent community. Art galleries, restaurants, cafés, auditoria, and other publically open spaces foster favorable relationships with area residents, thus expanding the customer base and fueling the housing economy.

活跃的住房市场产生了一种竞争的狂热,导致建筑奇观成为这些举措的主导方式:高度主题化的图标和表面,掩盖了其他类型的简单图示。这些建筑的组织规范地需要一个公共基地,为上面的全尺寸模型支持一个黑盒子的展览空间。这个家庭模型画廊的设计是一个令人回味的黑盒子,栖息在一个动态的玻璃基座之上。透明的基座显示了内部活动的奇观,同时创造了一个封闭的公共空间,可以看到公园。

An active housing market has produced a competitive frenzy resulting in architectural spectacles as the dominant approach to these initiatives: highly themed icons and surfaces that masque what are otherwise typologically simple diagrams. The organizations of these buildings normatively require a public base, supporting a black box of exhibition space for full-scale models above. The design of this model home gallery is an evocatively rendered black box perched atop of a dynamic glass plinth. The transparent plinth displays the spectacle of the activities within, while creating an enclosed public space with views into the park.

通过将花岗岩人行道延伸到建筑内,建立了地面的延续性。这个公共空间的解读通过一个起伏的天花板得到了表达,该天花板划分了各种程序和设施的基础设施逻辑。庞大而难以捉摸的黑盒子被确立为城市发展中的标志性建筑;其内部与外部世界的对话只能通过水平百叶窗内的 “缝隙 “来实现,进一步软化了体量的形象。从远处看,整体形象唤起了对首尔独特的天际线的呼应,这是一个由交错的建筑和山脉组成的交响乐。

Continuity of the ground plane is established through the extension of granite sidewalk into the building. The reading of this public space gains expression through an undulating ceiling that demarcates various programmatic and infrastructural logics of the amenities. The voluminous and elusive black box atop is established as an iconic landmark in a developing part of the city; its interior in dialogue with the exterior world only through the “slit-windows” encrypted within the horizontal louvers, further softening the figure of the volume. From a distance, the overall image evokes an echo of the unique skyline of Seoul, a syncopated composition of staggered buildings and mountains.

Architects: NADAAA
Area : 105000 ft²
Year : 2012
Photographs :John Horner
Structure : Yunwoo strcutural
MEP : Chungwoo Eng.
Civil : Daegyo
Landscape : Dongshimwon
Energy Consultant : Gunhwan
Traffic Consultant : KTS
Lighting : Taewon Electrical
Principals In Charge : Nader Tehrani, Katie Faulkner
Project Coordinator : Kevin Lee
Project Team : Dan Gallagher, Ellee Lee, Richard Lee, John Houser, Ryan Murphy, Samuel Jacobson, Tom Beresford, Tim Wong
Local Architect : aandd
Cost Estimator : Shinhwa Interior
Exterior : Woojung
Curtainwall : Daemuyng Gunyoung
Exhibition : A Works
Country : South Korea