Lie Sang Bong是韩国领先的时装设计师，他创造了反映韩国传统和东方美学的现代风格。他的作品因从韩国字母 “Hangeul “中获得主题和灵感而闻名。他在纽约时装周和巴黎时装周做秀。Unsangdong和Lie Sang Bong已经讨论了几年的合作，因为他们有共同的愿景，即 “时尚是建筑，建筑是时尚”。他们都认为，在形成一种生活方式时，不同部门之间没有明确的划分。

Lie Sang Bong is Korea’s leading fashion designer who creates contemporary styles reflecting traditional Korean and oriental aesthetics. His work is famous for getting a motif and inspiration from the Korean alphabet, Hangeul. He does shows in New York Fashion Week and Paris Fashion Week. Unsangdong and Lie Sang Bong have been discussing collaboration for several years as they share the vision that “fashion is architecture and architecture is fashion”. They both believe there is not a clear division among different sectors when it comes to forming a lifestyle.

Lie Sang Bong是韩国领先的时装设计师，他创造了反映韩国传统和东方美学的现代风格。他的作品因从韩国字母 “Hangeul “中获得主题和灵感而闻名。他在纽约时装周和巴黎时装周做秀。Unsangdong和Lie Sang Bong已经讨论了几年的合作，因为他们有共同的愿景，即 “时尚是建筑，建筑是时尚”。他们都认为，在形成一种生活方式时，不同部门之间没有明确的划分。

Lie Sang Bong Tower is a new icon to Cheongdam-dong, which is a posh Gangnam area in Seoul. The building is right next to luxury clothing brand Shinsegae International’s HQ designed by Olson Kundig. Unsangdong was conscious that this is a rare flagship store by a Korean designer in an area, which is packed with foreign high-end fashion stores from House of Dior Boutique by Christian de Portzamparc and Peter Marino to Givenchy HQ designed by Piuarch. The building needed to express the originality of Lie Sang Bong, a designer who’s famous for bringing traditional Korean components to his contemporary style.

Unsangdong的负责人Yoongyoo Jang说，”我们的目标是建造存在于现实世界和想象世界之间的Khora。它连接了城市和自然。它连接了历史和未来。我们想对建筑的正常皮肤（外墙）说’不’。相反，我们想映射出东方的山川景观。准确地说，是1447年韩国（朝鲜王朝）的一幅著名山水画，是根据一位著名画家所画的王子的香格里拉之梦而创作的。与这幅画将梦境视觉化的方式类似，我们希望通过将各种类型的抽象人物与想象中的形状结合起来，将其转化为建筑的表皮（外墙）。

Unsangdong’s principal Yoongyoo Jang says, “We aim to build Khora which exists between the real world and imaginary world. It connects the city and nature. It connects history and the future. We wanted to say ‘no’ to the normal skin(façade) of the building. Instead, we wanted to map the oriental landscape of mountains and rivers. To be precise, a famous landscape painting from the year 1447 in Korea (Joseon Dynasty), based on the prince’s dream about Shangri-la drawn by a renowned painter. Similar to how the painting visualized the dream, we wanted to transform various types of abstract figures onto the skin (façade) of the building by combining them with an imaginary shape.

通过打破和修改代表现代主义的坐标，我们发现了隐藏在典型矩形坐标中的新空间和结构。弯曲和有框架的横截面立面创造了模糊的边界和差距。它看起来是空的，但它不是空的。它创造了空间，在那里，一切都被允许诞生并继续存在，从短暂的感性世界到凡人的形式”。

By breaking up and modifying coordinates that represent modernism, we discovered new space and structures which were hidden in typical rectangular coordinates. Curved and framed cross-section façade create ambiguous boundaries and gaps. It looks empty but it’s not empty. It creates spacing where everything is allowed to be born and continues to exist from transient sensual world to mortal form.”

Lie Sang Bong通过结合韩国传统美学和西方风格创造了自己的风格。李尚奉喜欢温尚东的设计，它重新诠释了一幅传统的韩国绘画。李尚奉和云山洞都很欣赏这种曲线，它显示了对自然的尊重，这在韩国传统中是占主导地位的。Lie Sang Bong大厦从一楼到二楼是Lie的展厅和工作室。4至8层是出租的办公空间和高级住宅空间（9-13层）。最上面的两层（第14-15层）是由Lie Sang Bong管理的文化空间，作为一个聚会场所，将对时尚和创意人士广泛开放。Unsangdong正在与Lie讨论各种文化项目。

Lie Sang Bong creates his own style by combining traditional Korean aesthetics with western style. Lie liked Unsangdong’s design which reinterpreted a traditional Korean painting. Both Lie and Unsangdong appreciate the curve, which shows respect to nature, which was dominant in Korean tradition. Lie Sang Bong Tower houses Lie’s showroom and studio from the ground floor to the 2nd floor. 4 to 8th floors are office space to rent and premium residence space (9th-13th floor). The top two floors (14th-15th) are devoted to cultural space managed by Lie Sang Bong as a gathering place and will be widely open for fashion and creative people. Unsangdong is discussing various cultural programs with Lie.

Architects: UnSangDong Architects
Area: 5007 m²
Year: 2018
Photographs: Sergio Pirrone, Jaeyoun, Kim
Lead Architects :Jang Yoon Gyoo , Shin Chang Hoon
Design Team :Bongkyun Kim, Minseung Moon, Huijin Lee, Minkyun Kim, Taekmin Kim, Inhu Lim, Yeseul Jeon, Minji Sohn, Yuyeong Hwang
Interior Team :USD Design Group, Hwayeong Shin / Jeongsu Kim
Site Area :467.50sm
Building Area :276.39sm
Building To Land Ratio :59.12%
Gross Floor Ratio :799.60%
Height :65.97m (14F)
Structure:Reinforced Concrete
Exterior Finish Material :Ceramic panel, ALsheetpanel, Low-E glass
City:Gangnam-gu
Country:South Korea