不仅仅是另一家商店,英国伦敦,Me-jí

“不仅仅是另一家商店”是一个位于英国伦敦的极简陈列室,由Me-jí设计。新零售空间的设计旨在传达品牌的转型和地理位置的变化,从繁忙的狭窄海岸沟大街上到宽敞的环境和更轻松的购物目的地。它经过精心设计,能够吸引路人进店浏览,给顾客一种轻松的购物体验。总的意图是把平静和宁静的感觉强加给来访者。
以前的占用空间留下了一个重大的印记,这是仔细剥离和调整,以沟通新客户的需求-以前的修改,重新使用,并作出模块化,以鼓励再商品化。重点放在耐用性和功能性上,整个空间采用了深色钢、混凝土、大理石、玻璃和织物构成的材料调色板,以赋予空间其外观和感觉。这个空间的主要特点是“吊舱”——空间内的一个空间,用于艺术装置、零售活动和工作室。

Not Just Another Store is a minimalist showroom located in London, United Kingdom, designed by Me-jí. The design of the new retail space intended to communicate the brand’s transformation and location move, from a narrow space on the hectic Shoreditch High Street to a voluminous environment and more relaxed shopping destination. It has been meticulously designed to be inviting to passersby, encourage browsing and to give customers a relaxed shopping experience. The general intention is to impose the feeling of calmness and serenity to visitors.
The previous occupier of the space left a major imprint, this was carefully stripped back and tweaked to communicate the needs of the new client – previous fixings were modified, reused and made modular to encourage re merchandising. The focus was highly placed on durability and functionality, a material palette of dark steel, concrete, marble, glass and fabric were used throughout to give the space its look and feel. The main feature of the space is the “pod” – a space within the space, to be used for art installations, retail campaigns and workshops.

Design: Me-jí
Photography: Emily Marshall

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