没有门面。在这个世界和其价值观因冠冕堂皇的传播而发生剧烈变化的时代，我们必须质疑传统商店创建的常识，即从 “空间内部化 “开始，并通过画出一条新的起跑线来重新思考对 “外部 “的处理。我们认为，我们需要重新思考 “外部 “的起跑线。为了解决 “经济性”、”永恒性 “和 “品牌表达 “这三个问题，项目开始在没有门面的商店的前提下，寻找 “外部和内部的边界线”。
No facade. In a time when the world and its values are changing drastically due to the spread of coronas, we must question the common sense of conventional store creation, which starts with “internalizing the space,” and rethink the treatment of the “outside” by drawing a new starting line. We believe that we need to rethink the starting line for the “outside. In order to solve the three issues of “economy,” “timelessness,” and “brand expression,” the project began with a search for a “borderline between the outside and the inside” based on the premise of a store without a facade.
NAKAGAMI店既是一个销售大厅，也是一个新闻发布厅。为了使商店作为传达品牌世界观的装置，我们考虑如何在60平方米的租户面积上以最小的操作来达到最大的效果。暗示来自于面对拱廊的商业街的结构，只要打开百叶窗，它就会变成一个商店。然而，在服装店中，产品的展示和处理方式比杂货店的环境更重要，因为在杂货店中，顾客可以很容易地拿起产品。
The NAKAGAMI store is both a sales floor and a press room. In order for the shop to function as a device for communicating the brand’s worldview, we considered how to maximize the effect with minimal operation on a site with a tenant area of 60 m2. The hint came from the structure of the shopping street facing the arcade, which becomes a store as soon as the shutters are opened. However, in an apparel store, the way products are displayed and handled is more important than in a grocery store environment where customers can easily pick up products.
因此，我们建造了一个3米×7米的大型服装展示柜，并将其放置在一个背离外墙线的角度，为商品创造一个空间，并在屋檐下创造三个像小巷一样的空间。展示柜的框架由幕后用作建筑材料的电线构件组成，棕色聚碳酸酯波纹板和海军地毯的组合创造了一个高对比度的局面，材料便宜，但细节精致，色彩别致，不同材料的组合创造的元素体现了品牌的世界观，有一种不舒服的视角和对传统物品的现代再构筑。
Therefore, a large 3m x 7m showcase for clothing was built and placed at an angle set back from the exterior wall line to create a room for merchandise and three spaces under the eaves like an alley. The frame of the showcase is composed of wiring members used behind the scenes as construction materials, and the combination of brown polycarbonate corrugated sheets and navy carpet creates a high-contrast situation with cheap materials, but with delicate details and chic colors, and the combination of different materials creates the elements embody the world view of the brand, which has a perspective of discomfort and modern re-construction of traditional items.
通过模糊边界创造的商店和城镇之间的差距，成为一个人们可以通过产品以外的活动，如音乐和咖啡，彼此联系的地方。它成为一个空白的空间，与衣服一起传达中上的立场。这家店的设计是为了通过不制造一切来允许变化的空间，并与城市融为一体，因为店内的各种表现形式成为城市不断变化的风景。我们在设计中想象了这样一个场景。
The gap between the shop and the town, created by blurring the boundaries, became a place where people could connect with each other through events other than products, such as music and coffee. It became a blank space to communicate NAKAGAMI’s stance along with the clothes. The shop was designed to allow room for change by not making everything, and to blend in with the city as the various expressions of the shop became the ever-changing landscape of the city. We imagined such a scene in the design.
Architects: Suppose Design Office
Area : 57 m²
Year : 2021
Photographs :Kenta Hasegawa
Lighting Design : Filaments
Architects In Charge : Ai Yoshida, Makoto Tanijiri, Masaki Takeuchi
Text By : Ai Yoshida
General Contractor : SET UP
City : Meguro City
Country : Japan