耐克公司在中城的新的巨大办公空间完工后，在纽约的心态是很好的。WeShouldDoItAll(WSDIA)担任环境图形的创意。

Nike is in a New York state of mind upon completion of their new colossal office space in Midtown. WeShouldDoItAll (WSDIA) serves as creatives on environmental graphics.

纽约市是原始的，永远不会完成，并不断地重塑自己。耐克是创新的，有着超越期望和激励所有运动员的不懈动力。那么纽约市和耐克的共同点是什么呢？两者都是大胆的、充满活力的、不断突破自我的。现在，随着耐克东海岸总部的落成，这种联系进一步得到巩固。

New York City is raw, never finished, and constantly reinventing itself. Nike is innovation, with an unrelenting drive to exceed expectations and inspire all athletes. So what do New York City and Nike have in common? Both are bold, vibrant and constantly breaking new ground. The connection is now further entrenched with Nike’s East Coast headquarters complete.

六层楼15万平方英尺的空间包括一个巨大的室内篮球场、多样的工作空间、一个手工标记的餐车、VIP和锻炼空间、一辆以耐克传统为灵感的大众货车，以及屋顶露台上90英尺长的沉香种植的Swoosh。

The six floor 150,000 square foot space includes a massive indoor basketball court, varied workspaces, a hand-tagged food truck, VIP and workout spaces, a Nike heritage inspired VW van, and a 90-foot long sedum planted Swoosh on the rooftop terrace.

主要的指令–从建筑和图形上–是为了突出纽约市和耐克之间的协同作用，通过纽约市的视角来审视运动主题的地板。这个方向通过材料、图像、插图、定制排版和空间来体现。

The main directive—architecturally and graphically—was to highlight the synergy between New York City and Nike, by examining sport themed floors through the lens of NYC. The direction is manifested through materials, imagery, illustration, custom typography and space.

耐克的 “工作场所设计+连接”（WD+C）团队与STUDIOS建筑事务所合作完成了建筑设计，而Michael Spoljaric（耐克全球篮球高级创意总监）则与长期合作者WeShouldDoItAll（WSDIA）和一众人才紧密合作，在空间中实现了所有环境品牌组件。

Nike’s Workplace Design + Connectivity (WD+C) team partnered with STUDIOS Architecture to complete the architecture, while Michael Spoljaric (Senior Creative Director, Nike Global Basketball) worked closely with long-time collaborators WeShouldDoItAll (WSDIA) and a roster of talents to implement all environmental branding components in the space.

WSDIA与Spoljaric密切合作了一年多，设计了室内篮球场的看台、所有的路标和标识–采用了专门为空间定制的字体–以及许多独特的品牌时刻。

Working closely with Spoljaric for over a year, WSDIA designed the indoor basketball court bleachers, all wayfinding and signage—featuring a custom typeface made exclusively for space—and numerous distinct branding moments.

著名的作品包括 30英尺高的树皮墙向Nike的俄勒冈州致敬；不同空间的定制手工地毯，其中一个在VIP Jeter休息室的地毯上印有洋基队所有的冠军年份；从球场线条和纽约市的桥梁衍生出的地板图案蔓延到VIP展厅；定制的跑步和篮球灵感的CNC铣制墙砖；会议室天花板上类似鞋底的瓷砖；迈克尔-乔丹马赛克瓷砖墙；定制的穿孔更衣柜图案；以及所有会议展位的插图和摄影的艺术指导和策划。

Notable pieces include: a 30 foot tall bark wall that nods to Nike’s Oregon roots; custom handmade rugs in various spaces, one of which—in the VIP Jeter Lounge—features all Yankees’ championship years; floor patterns derived from court lines and NYC’s bridges spill into the VIP Showrooms; custom running and basketball inspired CNC milled wall tiles; conference room ceiling tiles resembling shoe soles; a Michael Jordan mosaic tile wall; custom perforated locker patterns; and the art direction and curation of all illustration and photography for meeting booths.

建筑师：STUDIOS Architecture, WSDIA | WeShouldDoItAll
面积：15万平方英尺
年份：2017年
摄影作品：Floto+Warner
厂商：Mistral Architectural Metal + Glass, Uhuru, Artisan Signcorp, Axiom, Color X, Kam Tang, Lit, Micah, Miniwiz, More and More, Pink Sparrow
承包商：JT Magan & Company Inc.
创意总监：Michael Spoljaric, Senior Creative Director, Nike Global Basketball
项目管理：Jeni Reetz, Nike WD+C Brand Design
路标/指示牌：WSDIA | WeShouldDoItAll
看台设计：Corey Yurkovich with WSDIA | WeShouldDoItAll
建筑师记录：STUDIOS Architecture
食品车艺术：Dark Igloo
Nyc马拉松展位：Carolina Moscoso。
展台艺术：Faust
树皮墙雕：Alisa Keegan
创意总监：WSDIA | WeShouldDoItAll, Michael Spoljaric (Nike)
牵头建筑师：STUDIOS Architecture
城市：纽约
国家：美国
Architects: STUDIOS Architecture, WSDIA | WeShouldDoItAll
Area: 150000 ft²
Year: 2017
Photographs: Floto+Warner
Manufacturers: Mistral Architectural Metal + Glass, Uhuru, Artisan Signcorp, Axiom, Color X, Kam Tang, Lit, Micah, Miniwiz, More and More, Pink Sparrow
Contractor:JT Magan & Company Inc.
Creative Director:Michael Spoljaric, Senior Creative Director, Nike Global Basketball
Project Management:Jeni Reetz, Nike WD+C Brand Design
Wayfinding/Signage:WSDIA | WeShouldDoItAll
Bleacher Design:Corey Yurkovich with WSDIA | WeShouldDoItAll
Architect Of Record:STUDIOS Architecture
Food Truck Art:Dark Igloo
Nyc Marathon Booth:Carolina Moscoso
Booth Art:Faust
Bark Wall Carving:Alisa Keegan
Creative Directors:WSDIA | WeShouldDoItAll, Michael Spoljaric (Nike)
Lead Architects:STUDIOS Architecture
City:New York
Country:United States