Nova Despensa是一个与客户一起构思了两年的项目。他们一来,我们就对这个提议非常感兴趣:一个与其他商店不同的散装店,基于更有意识的消费体验,对环境的影响更小,同时不牺牲产品的种类和质量。


Nova Despensa was a project conceived over two years together with customers. As soon as they arrived, we were extremely interested in the proposal: a bulk store different from the others, based on a more conscious consumption experience, with less environmental impact, without sacrificing the variety and the quality of the products.


由于这是一个新品牌的第一家商店,Nova Despensa项目经历了几个阶段:品牌设计、服务设计–我们请Touz.Co的朋友帮助他们完成这些工作–确定所需空间的尺寸,找到一个有充足自然光线的物业,在大流行病隔离期间进行内部反思,开发建筑项目,最后,通过实际施工将所有这些阶段具体化。

As it was the first store of a new brand, the Nova Despensa project went through several stages: brand design, service design – we referred our friends from Touz.Co to help them with those – dimensioning of the space needed, finding a property that had abundant natural light, internal reflections during the pandemic isolation period, development of the architectural project and, finally, the materialization of all these stages with the actual construction.

这个项目的主要挑战之一是确定商店所需的空间尺寸–由于它是散装商店,将有一个基本的标准措施:分装器。在意识到这些作品的市场供应限制后,我们打电话给另一个朋友,来自VenturaLab的产品设计师Max Kampa,并开发了一个定制的分配器,重视产品和附带的勺子。在重复中,这两个元素为商店创造了节奏和一个引人注目的身份。

One of the main challenges of this project was dimensioning the space needed for the store – which, as it is bulk store, would have a basic standard measure: the dispensers. After realizing the market limitation in the supply of these pieces, we called another friend, product designer Max Kampa from VenturaLab, and developed a custom-made dispenser that values ​​the products and the attached spoon. In repetition, these two elements create rhythm and a striking identity for the store.

下一个任务是在选定的空间里组织这些饮水机,这是库里提巴/PR的维森特-马查多大道上的一个角落。为此,我们参考了产品/消费者的长期关系。一开始,在第一批杂货店里,产品在柜台后面,顾客依靠中间人来获取产品。然后,在工业化进程中,产品被放到了货架上,消费者被扔进了一系列的过道,走上了结账的直线道路。我们的建议是改变这种关系,创造一个中心岛,用于服务和产品展示,顾客围绕着它自由流通–一个内部亭子,产品在空间的中心和周边。此外,橱柜的高度设计是为了让顾客一进门就能充分了解这个空间–不至于信息过载,也为了让店员能随时为消费者提供支持。

The next task was to organize these dispensers in the chosen space, a corner property on Avenida Vicente Machado in Curitiba/PR. For this, we referred back to the product/consumer relationship over time. In the beginning, in the first grocery stores, the products were behind the counter and the customers depended on an intermediary for access to the products. Then, in industrialization, the products went to the shelves, and the consumer was thrown into a series of aisles on a linear path to the checkout. Our proposal was to transform this relationship, creating a central island, for service and product exhibition around which the customer circulates freely – an internal kiosk with products in the center and perimeter of the space. Furthermore, the height of the cabinetry was designed so that the customer would have full understanding of the space as soon as they entered – without information overload – and so that the store staff could support consumers at any time.

最终的结果是通过将所有这些与基于白色的简单和轻盈的材料性结合起来,在浅色的木质色调和锯木厂的品牌色彩的存在下实现的。这是一个友好的、诱人的形象,它使商店成为顾客家庭的延伸。

The final result was achieved by combining all this with a simple and light materiality, based on white, in a light wood tone and the presence of the brand’s color in the sawmills. A friendly and inviting identity for a store that proposes itself as an extension of the customers’ home.

Architects: Solo Arquitetos
Area : 95 m²
Year : 2021
Photographs :Eduardo Macarios
Manufacturers : Oikos, E.LED
Architects : Franco Luiz Faust, Gabriel Zem Schneider, Lucas Aguillera e Shinyashiki, Thiago Augustus Prenholato Alves
Interns : Mylana de Oliveira, Rafaella Rigo Coschela
Construction : Alphaenge
City : Batel
Country : Brazil