城须洞绝对是最近韩国的热点之一。以前，城须洞充满了制造业商店，包括印刷店、手工制鞋店和皮革业。这里呈现出过去和现在的和谐，拥有独特的、与众不同的文化，与其他地方不同，现在吸引着MZ一代。

Seongsu-dong is definitely one of the hot spots in Korea these days. Previously, Seongsu-dong was filled with manufacturing shops, including printing shops, hand-crafted shoe shops, and the leather industry. Presenting the past and present in harmony, it has a unique and distinctive culture, unlike any other place, now attracting the MZ generation.

在该地区，有各种由旧工厂或仓库组成的商业场所，代表着过去和现在，同时也有许多新诞生的地方采用了这些区域特色，呈现出不同于弘大或梨泰院的独特氛围。随着Dior、Musinsa和LCDC等大众品牌在该地区开设旗舰店，城西洞已成为时尚品牌最热门的地方。新开业的PAN AM旗舰店也呈现了针对城须洞地区特点重新诠释的设计理念。

In the area, there are various business places made out of old factories or warehouses representing both past and present, along with many new-born places adopting these regional characteristics, giving out this unique vibe different from Hongdae or Itaewon. With mass brands like Dior, Musinsa, and LCDC opening flagship stores in the area, Seongsu-dong has become the hottest spot for fashion brands. The newly opened PAN AM’s flagship store is also presenting the design concept reinterpreted for the regional characteristics of Seongsu-dong.

我们的客户已经在城西洞开设了LCDC旗舰店，他要求我们从该地区的地域特色以及当前时代的角度进行思考，留下PAN AM现有的形象，即任何人都熟悉的复古和老式航空，就像电影《有本事你就来抓我》中那样。根据客户的要求，我们把重点放在过去生产磁带的工厂现在被改造成一个新的地方，保持原有的空间，经历了所有的时代变化和大流行，提出了 “平凡与不平凡的边界 “的设计理念。

Our client, who had already opened the LCDC flagship store in Seongsu-dong, asked us to reflect on the area’s regional characteristics as well as the perspective of the current era, leaving the existing image of PAN AM behind, the retro and old airline that anyone is familiar with, just like in the movie ‘Catch me if you can’. In accordance with our client’s request, we focused on the fact that the factory which used to manufacture tapes is now transformed into a new place, keeping the original space, through all the changes in time and the pandemic, and came up with the design concept of “borderline of the ordinary and extraordinary”.

设计师心目中的 “平凡与不平凡的边界线 “意味着一种变化，而不是分离。在保持过去生产磁带的工厂的旧貌的同时，设计师打算让城西洞的地域特色和PAN AM的品牌概念在这个新改造的空间里共存。为此，设计理念的表现方式是将旧空间和新空间的分隔模糊化，将灯光安装在地板上粘稠的胶带残留物上的玻璃上，这些地灯与普通的顶灯不同，创造出颠倒的非凡意境。

The “borderline of the ordinary and extraordinary” that the designer had in mind meant a change, not a separation. While maintaining the old look of the factory, which used to manufacture tapes, the designer intended to have the regional characteristics of Seongsu-dong and the brand concept of PAN AM coexist in this newly transformed space. For that, the design concept is represented in a way that the separation between the old space and the new space is vague, by installing the lights on the glass on top of the sticky residue of tapes on the floor, and these floor lights, unlike the ordinary ceiling lights, create the extraordinary mood of upside-down.

同时，半透明的聚脂材料和玻璃被用于分隔空间的墙壁，以发出每个空间的重叠感，每个空间的开口都被设计成与其他空间或运动流相连接，使空间和运动流能够保持模糊和不分离。此外，构成墙体的金属框架往往是重叠的、错位的，或者有时被用作连接空间的元素，因此，边界线可以被看作是连接或断开的。

Also, semi-transparent poly materials and glass are used for the walls dividing the space in order to give out the overlapping feeling of each space, and the openings of each space are designed to be connected to other spaces or the flow of movement so that the spaces and the flow of movement can remain vague and unseparated. In addition, the metal frames composing the walls are often overlapped, misaligned, or sometimes used as the element connecting the spaces, so that the borderlines can be seen as either connected or disconnected.

为了体现城西洞的地域特色，空间的主入口和立面区域将圆柱体入口插入工厂的旧水泥墙中，呈 “T “字形，划分出入口和出口之间的流动，内部空间从外部被遮蔽，以诱发人们对内部的好奇心。同时，从入口到内部空间的圆柱形通道的设计，也是为了在旅行前创造一种令人兴奋的感觉。这个通过过渡空间进入空间的整个过程是为了代表从普通的现实（外面）到非凡的空间（里面）的隐喻。

In order to reflect the regional characteristics of Seongsu-dong, the main entrance to the space and the facade area has the cylinder entrance inserted into the old concrete wall of the factory, in a ‘T’ shape, to divide the flow of movement between the entry and the exit, and the inner space is obscured from the outside to induce curiosity about the inside. Also, the cylinder-shaped passage from the entrance to the inner space is designed to create an exciting feeling before a trip. This entire process of entering the space through the transitional space is meant to represent the metaphor of moving from ordinary reality (outside) to extraordinary space (inside).

Architects: NiiiZ Design Lab
Area : 310 m²
Year : 2022
Photographs :studio gothic / Jae Sung LEE. Tak Hyun Kim
City : SEONGDONG-GU
Country : South Korea