在近代食品消费方式的转变中，冷冻食品市场作为一种独特的模式，在Villa María市是前所未有的。FRISTO作为一个有自己特色的品牌诞生于这个市场机会，并将在城市结构中找到一个战略性的位置作为其商业窗口作为主要目标。
Among the transformations that have been taking place in the way of consuming food products in recent times, that of the frozen food market as an exclusive modality was something unprecedented in the city of Villa María. FRISTO was born as a brand with its own identity from this market opportunity, and established as a main goal to find a strategic place within the urban fabric to locate its commercial window.
这个项目的设计提出了这个创新的项目作为一个概念的发电机，指导其发展的材料，形状和纹理的使用，唤起寒冷，冰冷，冻结，并强调这些特点在每个产品提供的独家。
The design of this project raises this innovative item as a generator of the concept that guides its development with the use of materials, shapes and textures that evoke the cold, the icy, the frozen, and emphasize the exclusivity of these characteristics in each product offered.
需求计划有预先建立的元素，构成了保存和展示产品的基本基础设施。但是，虽然这些模块一开始可能看起来是一种空间限制，但它们却成为了增强围护结构内表面的机会，作为发展方案的空间。
The needs program had pre-established elements that make up the essential infrastructure for the conservation and display of products. But although these modules could seem, at first, a spatial limitation, they became the opportunity to enhance the interior surfaces of the envelope as spaces to develop the proposal.
天花板被用来展示一系列尖锐的透明件，这些透明件按几何学组织，沿着线条水平运行，创造出一种运动的错觉，模仿水的冻结变成冰晶。这种效果是通过玻璃橡胶板实现的，这些玻璃橡胶板挂在天花板上的金属杆上，沿着每条带子的轴线逐渐旋转和移动，空间的调制从地面投射到天花板上。
The ceiling is used to display a series of pointed transparent pieces that, geometrically organized, run horizontally along lines creating an illusion of movement that imitates the freezing of water turning into ice crystals. This effect is materialized thanks to glass rubber panels, hung from metal rods attached to the ceiling, which progressively rotate and move along the axis of each of the strips delimited by the modulation of space, which is projected from the floor to the ceiling. through vertical lines composed of spiral metal tapes.
透明和彩虹元素的叠加产生了一个有趣的视觉游戏，亮度和色调随着光线的影响而变化。以霓虹灯剪影制成的品牌标志和等号，在天花板的透明板、窗户的玻璃和柜台上映出，使Fristo的身份随着视角的变化而在不同的地方出现。
The superposition of transparent and iridescent elements generates an interesting visual game of brightness and tones that varies according to the impact of light. The logo and isotype of the brand, made with neon silhouettes, are reflected in the transparent panels of the ceiling, the glass of the windows and the counter, making Fristo's identity present in different places that change according to the perspective.
从场所入口处，用户的建议路线可以完全可视化，从展览和自助服务区开始，围绕着一个水平冰柜岛，周围是垂直冰柜，产品分类：红肉、鱼、海鲜、蔬菜、水果、面包、冰淇淋。然后，在包装箱部门，卖家完成采购操作，交付订单。
From the entrance of the premises, the suggested route for the user can be fully visualized, which begins in the exhibition and self-service sector around an island of horizontal freezers surrounded by vertical freezers where the products are classified: red meat, fish, seafood, vegetables, fruits, bakeries, ice cream. Then, in the packaging and box sector, the seller completes the purchase operation and delivers the order.
柜台是一个精选的视觉纯洁的作品：一个玻璃棱镜，似乎从地板上脱离出来。这里展出了一些与采购相辅相成的产品，随着玻璃的半透明，它们的轮廓变得模糊不清。同样的效果也应用在窗户上，它邀请你进入房间完全看到室内的情况，只在上部留下透明的东西。
The counter is a select piece of visual purity: a glass prism that seems to detach itself from the floor. There are exhibited some complementary products to purchases, whose silhouettes are blurred as the glass becomes translucent. This same effect is applied to the windows, which invite you to enter the room to fully see the interior, only leaving transparencies in the upper parts.
建筑师：EFEEME arquitectos
面积：81平方米
年份：2020年
照片：Gonzalo Viramonte
牵头建筑师：Flavio Diaz, Marina Alves Carneiro
合作者：Sterrantino, Julia
城市：Villa María
国家：阿根廷
Architects: EFEEME arquitectos
Area: 81 m²
Year: 2020
Photographs: Gonzalo Viramonte
A Lead Architects:Flavio Diaz, Marina Alves Carneiro
Collaborators:Sterrantino, Julia
City:Villa María
Country:Argentina
