继2022年2月巴黎展厅的壮观项目之后，polette再次与阿姆斯特丹建筑公司zU-Studio的创始人Javier Zubiria合作，为安特卫普带来了一个前所未有的零售概念。这一切始于一首歌，这首歌在50年前发布，但比以往任何时候都更有意义：约翰-列侬的《想象》。在人们彼此分离的两年后，社会互动不存在，紧张局势随处可见，皮埃尔-维兹曼和哈维尔-祖比利亚想建立一个连接和创造的地方，在那里人们彼此互动。
After the spectacular project of its Paris showroom in February 2022, polette has collaborated once again with Javier Zubiria, founder of the Amsterdam-based architectural firm zU-Studio to bring to Antwerp a never-seen-before retail concept. It all started with a song, released exactly 50 years ago and yet more relevant than ever: Imagine, by John Lennon. After two years of people being apart from each other, where social interactions were nonexistent and tensions occurred everywhere, Pierre Wizman & Javier Zubiria wanted to build a place of connection and creativity, where people interact with each other.
还有什么比通过音乐来重新建立联系更好的方式呢？这就是故事变得迷人的地方。进入这个建筑的巅峰之作，参观者将看到两个巨大的钢琴键盘，每边一个，由88个键代表。白色的琴键由落地镜组成，创造出一种无限的感觉，而黑色的琴键将作为货架，展示polette的光学和太阳镜系列。
And what better way to reconnect than via music? This is where the story becomes fascinating. Entering this pinnacle piece of architecture, visitors will be met by two giant piano keyboards, one on each side, represented by 88 keys. The white keys are composed of floor-to-ceiling mirrors, creating a feeling of infinity, while the black keys will serve as shelves to expose polette's optical and sunglasses collections.
在商店的中心，人们可以坐在一个巨大的白色方凳上体验这个空间，这是对约翰-列侬的两个星期床--远和平抗议活动的点头。为了完成这种艺术展览般的体验，天花板上迎来了一个令人难以置信的钢琴盖形状的雕塑，斜面贯穿整个20米深的展厅。一个你可以在其中购物的乐器，每个钢琴键实际上都是真实的功能。由于传感器的连接，参观者被邀请合作，创造或诠释完美的歌曲。
At the center of the shop, people can experience the space while sitting on a giant white squared bench, a nod to John Lennon's two weeks Beds-in far peace protest. To complete this art-exhibit-like experience, the ceiling welcomes an incredible piano lid shape sculpture, beveled throughout the entire 20 meters deep showroom. A music instrument within which you can shop Each piano key is actually true to its function. Thanks to a sensor connection, visitors are invited to collaborate, create or interpret the perfect song.
灯光信号将指示何时按下指定的琴键，这样人们无论是单独还是集体，都可以在完美的和谐中共同演奏。"这个空间是对和平、爱和团结的致敬，它将是世界上第一个人们能够使用家具演奏歌曲的空间，这些家具也将作为展示产品的货架。我把这个地方想象成一个寺庙，一个时刻，在这里你不仅可以购物，还可以分享一个瞬间 "哈维尔-祖比利亚说。
A light signal will indicate when to press the designated key so that people, whether alone or in groups, can all play together in perfect harmony. "This space is a tribute to peace, love, and unity, and it will be the first one in the world where people will be able to play a song using the furniture, that will also act as shelves to display the product. I imagined this place as a temple, a moment in time where not only you are here to shop but also share an instant" states Javier Zubiria.
Architects: zU-studio
Area : 200 m²
Year : 2022
Lead Architects : Javier Zubiria Gallastegui & Pierre Wizman
Constructor : Belplus
Furniture Supplier : Nebu
City : Antwerp
Country : Belgium
