位于瓦伦西亚的中心，PAU品牌的新空间被设想为其旗舰店。通过一个深入的实验过程，它的设计从新的品牌识别到新的销售空间的完整定义。
Located in the heart of Valencia, the new space for the PAU brand is conceived as its flagship store. Through a deep process of experimentation, it is designed from the new brand identity to the complete definition of the new sales space.
这个空间重新解释了18和19世纪的古老宫殿，并从中找到了灵感，在那里，房间的串联增强了空间体验。正方形平面被划分为9个空间的网格，8个房间+1个。因此，这9个完美的方格中的每一个都有一个特定的特征。这个系统的灵活性使其有可能不明确地结合收藏品的展览、活动的庆祝或偶尔的私人销售。交叉的视角序列增强了空间的博物馆特征，同时为销售的产品提供了一个场景化和灵活的展示。
This space reinterprets and finds inspiration in the old 18th and 19th-century palaces where the concatenation of rooms enhanced the spatial experience. The square plan is divided into a grid of nine spaces, 8 rooms + 1. As a result, each of these nine perfect squares receives a particular character. The flexibility of this system makes it possible to indistinctly combine the exhibition of collections, the celebration of events, or the occasional private sale. The sequence of crossed perspectives enhances the museum character of the space while offering a scenographic and flexible presentation of the products for sale.
分析这九个房间，中央空间是一个采用特色身份的空间，因为它通过颜色表现出其独特性。此外，它作为一个枢纽；一方面，它垂直连接了两个楼层，另一方面，它组织和衔接了八个周边空间。在内部，一个惊人的楼梯，被设想为一个红色的微型露台雕塑，成为项目的核心元素。
Analyzing the nine rooms, the central space is the one that adopts a characteristic identity since it manifests its uniqueness through color. In addition, it acts as a nexus; on the one hand, it vertically connects the two floors and, on the other, it organizes and articulates the eight perimeter spaces. Inside, an astonishing staircase, conceived as a red micro-terrace sculpture, becomes the central element of the project.
这种对使用几何的兴趣也被转移到其他房间。纯粹的中性微台阶的体量被设计用来加强在那里展示的产品。同样，房间之间的交叉点也被当地的瓦伦西亚石头包层所包围。这一行动强调了过渡的几何力量，并突出了其深度。
This interest in the use of geometry is also transferred to the rest of the rooms. Pure volumes of neutral micro-terraces are designed to enhance the products displayed there. Likewise, the crosses between rooms are framed by a local Valencian stone cladding. This action emphasizes the geometric forcefulness of the transitions and accentuates their depth.
简而言之，这个原创空间邀请我们思考新的销售代码，并提出了一个基于空间的粗放性和气氛的材料质量的购物体验。
In short, this original space invites us to reflect on the new sales codes and proposes a shopping experience based on the spatial rotundity and material quality of its atmospheres.
Architects: estudio DIIR
Area: 200 m²
Year: 2021
Photographs: David Zarzoso
Manufacturers: AutoDesk, Chaos Group, Vescom, Adobe, Bateig, Cement Design, Faro, Illustrator, KP, Robert McNeel & Associates
Design Team:estudio DIIR
Clients:PAU
City:València
Country:Spain
