设计说明 - 遵循该品牌的口号，"FAST FOOD BURGERS. SLOW FOOD VALUES"，我们有意提出了一个基于 "Hyper Slow "概念的空间，让顾客可以在首尔这个快速发展的城市和江南这个城市的中心享受轻松的餐饮。我们创造了一个空间，在这个空间里最大限度地感受到以慢生活为目标的旧金山的轻松情绪，将细节和高科技结合起来，创造出RETRO FUTURISTIC的氛围。
Design Statement - Following the brand's slogan, “FAST FOOD BURGERS. SLOW FOOD VALUES,” we intentionally suggested a space where customers can stay with a sense of slowness based on the 'Hyper Slow' concept, so they can enjoy relaxed dining in Seoul, the fast-moving city, and Gangnam, its heart. We created a space to maximize and feel the relaxed sentiment of San Francisco, which aims for a slow life, in a space that combines details and high-tech to create the RETRO FUTURISTIC mood.
通过外墙的标语，以橙色的情调进入，让人联想到旧金山的日落，增加了对品牌的期待。一楼和二楼的不同情调让顾客感受到各种空间感觉。一楼以未来主义的情调为主，顾客会感到缓慢，更多的是朝向内部。二楼通过体现拖车图案的铝制模块墙和对面的木质情调，帮助顾客有一个舒适愉快的用餐体验。我们总是通过根据季节和时间变化的光照，向顾客传递一种愉快和温暖的心情。我们想从秩序和复杂性的并列中表达美学。自然的和新的，温暖的和寒冷的，豪华的和简朴的，我们试图调解这些冲突的东西，通过材料的组合来呈现韩国和旧金山。
With the slogan on the façade, the entry in an orange mood, reminiscent of San Francisco's sunset, increases expectations about the brand. The different moods on the first and second floors allow customers to feel various spatial sensations. The first floor is dominated by the futuristic mood, and customers would feel slowness, more toward the inside. The second floor helps customers have a comfortable and pleasant dining experience through the aluminum module wall embodying a trailer pattern and the wood mood on the opposite side. We always deliver a pleasant and warm mood to customers through illuminance that changes according to the season and time of day. We wanted to express aesthetics from the juxtaposition of order and complexity. The natural and the new, the warm and the cold, the luxurious and the modest, we tried to mediate the conflicting things and present Korea and San Francisco through the combination of materials.
构思--在COVID-19之后，我们希望提供一个美食空间，让顾客可以享受到更干净、更轻松的用餐体验，为那些重视个人卫生和保障私人空间的体验。为此，我们使用了木质材料和橙色调来体验旧金山的明亮和温暖的气氛。同时，我们使用了金属装饰材料，使空间能够被舒适地使用。当从一楼的未来主义情调到二楼，通过旧金山的温暖气氛和代表美国餐饮的拖车图案模块的混搭，可以感受到复古的情调，顾客可以体验到从快速移动的空间到逐渐缓慢移动和更加放松的空间的顺序变化。
Idea - After COVID-19, we wanted to provide a gourmet space where customers can enjoy a cleaner and more relaxed dining experience for those who value personal hygiene and the experience of a space that secures a private space. For this, we used wood materials and orange tones to experience the bright and warm mood of San Francisco. At the same time, we used metallic finishing materials so the space could be used comfortably. While moving from the first floor in a futuristic mood to the second floor, where the retro mood can be felt through the mix and match of the warm atmosphere of San Francisco and the trailer motif module representing American dining, customers can experience the sequence changing from a fast-moving space to a gradually slow-moving and more relaxed space.
形式--我们利用体现美国餐饮界常见的拖车形状的铝挤压吧台模块，呈现出一种未来主义和高科技的氛围。我们通过使用让人联想到旧金山轻松和情感氛围的材料，如木材、砖块和橙色，创造了一个新意境的空间。通过使用灯光、墙壁和家具的曲线细节，我们确保了对比强烈的情绪可以更自然地融入整个空间。我们引入了各种灯光，暗示着旧金山的夕阳照耀着这个空间，在这里，克制的灰色调和强烈的橙色的对比混合在一起，让顾客感受到这个概念，"超慢"，并在他们停留的时间里舒适地享受时间。
Form - We presented a futuristic and high-tech mood using an aluminum extrusion bar module that embodies the shape of a trailer commonly seen in the American dining scene. We created a space in a new mood by using materials reminiscent of the relaxed and emotional atmosphere of San Francisco, such as wood, brick, and orange colors. By using curve details in lighting, walls, and furniture, we ensured that the contrasting moods could blend in with the entire space more naturally. We introduced various lighting suggesting the sunset of San Francisco shining down on the space where the contrast of the restrained gray tone and the intense orange color is mixed and matched so that customers would feel the concept, “Hyper Slow,” and enjoy the time comfortably for the time they stay.
功能 - 顾客可以根据自己的选择，在一个具有不同情调的空间里享受用餐体验。空间被分为一楼和二楼，以拥有差异化的空间情调。我们在一楼创造了砖块空间，逐渐用渐变的色调完成。在二楼，我们为顾客提供了不同的座位选择，如木质嵌入式的温暖情调，金属墙面的卫生情调，以及使用金属马赛克瓷砖墙面的未来情调。我们在设计布局时考虑到了客户的便利性，在一楼和二楼分别放置了信息亭，这样客户就可以在最方便的位置下订单，无论他们坐在哪里。通过战略性地使用商店内部和橙色，我们在空间内强调了品牌的颜色，并产生了影响。
Function - Customers can enjoy a dining experience in a space with different moods according to their choice. The space is divided into first and second floors to have differentiated space moods. We created the brick space on the first floor, gradually finishing with gradient tones. On the second floor, we provided customers with various seat selections, such as the warm mood of the wood built-in, the hygienic mood of the metallic walls, and the future-oriented mood using the metallic mosaic tile wall inside. We designed the layout considering customer convenience by placing separate kiosks on the first and second floors so that customers can place an order in the most convenient position, wherever they sit. By strategically using the inside of the store and the orange color, we emphasized the brand's color within the space with an impact.
差异化 - 呈现一个可以感受到各种情绪的空间。在一楼，通过砖墙、地板和金属天花板，未来主义的气氛占了上风，同时通过橙色亚克力和灯光呈现品牌的颜色。二楼通过金属墙面和地板的装饰呈现出未来主义的氛围，同时也通过木质色调的天花板、墙面和灯具的装饰呈现出温暖和放松的氛围。外墙和二楼的天花板展示了高科技，可以通过隐藏的屏幕技术有选择地强调饰面材料、照明和标识的独特感觉。当灯光关闭时，二楼的天花板上密布着木质色调的饰面，创造出一种象征性的氛围，使顾客通过随着时间变化而呈现的灯光感受到旧金山的阳光。
Differentiation - Presenting a Space Where to Feel Various Moods. On the first floor, the futuristic mood prevails through the brick wall, floor, and metallic ceiling, while presenting the brand color through orange acrylic and lighting. The second floor presents a futuristic mood through the metallic walls and floor finish while also presenting a warm and relaxed mood through the wood-tone ceiling, wall, and the finish of fixtures. The façade and the second-floor ceiling show high technology that can selectively emphasize the unique feeling of finishing materials, lighting, and signage through hidden screen technology. When the lights are off, the second-floor ceiling, densely finished in a wood tone, creates a symbolic mood that makes customers feel San Francisco’s sun through the lighting that changes with time as the light is presented.
影响 - 遵循为顾客提供卫生舒适的空间体验，让他们安全舒适地享受美食的初衷，我们以熟悉而陌生的复古未来主义情调为基础，为韩国顾客创造了体验旧金山慢生活的空间。虽然它主要卖的是汉堡，是快餐的代表，也代表了快速发展的空间--江南的特点，但我们希望顾客通过设计和心情来享受 “超慢"，至少在这个空间里以慢节奏休息一下。我们设计的空间让人们可以舒适地呆在那里，即使是日常生活中的片刻。
Impact - Following the intention to provide customers with a hygienic and comfortable space experience where they can enjoy a meal safely and comfortably, we created the space for Korean customers to experience the slow life of San Francisco based on a familiar but unfamiliar retro futurist mood. Although it mainly sells burgers, which are representative of fast food, and represents the characteristic of a fast-moving space, Gangnam, we wanted customers to enjoy ‘Hyper Slow’ through the design and mood to take a break at a slow tempo, at least in this space. We design a space so people can stay there comfortably, even for a moment in their daily lives.
Architects: Betwin Space Design
Area : 436 m²
Year : 2022
Photographs :Yong-joon Choi
Design Team : Junggon Kim, Hwanwoo Oh, Nayoung Lee, Yeonkyun Ha, Yeongseo Choi
City : Seocho-gu
Country : South Korea
