随着网上零售的兴起,购物习惯正在发生变化,迫使品牌重新思考和创新他们的营销策略。尽管数字零售很有效,但许多消费者仍然希望看到和体验产品的实物。为此,斯诺赫塔与挪威科技公司reMarkable合作设计了 “一个更好的思考场所”,该公司的下一代纸质平板电脑被《时代》周刊评为2020年最佳发明之一。在这家商店里,人们可以在一个环境中体验到reMarkable的最新纸质平板电脑,使参观者能够深入到一个促进集中思考的宇宙。

With online retail on the rise, shopping habits are changing, forcing brands to rethink and innovate their marketing strategies. Although digital retail is effective, many consumers still want to see and experience products physically. In response to this, Snøhetta has designed “a better place to think” in collaboration with the Norwegian tech company reMarkable, whose next-generation paper tablet was named one of the best inventions of 2020 by TIME Magazine. In the store, reMarkable’s latest paper tablet can be experienced in an environment that allows visitors to delve into a universe that fosters focused thinking.

坐落在奥斯陆中央时尚区的Øvre Slottsgate,该市主要购物街Karl Johan的一条小街上,reMarkable开设了其第一家弹出式商店。这次开业标志着在大流行时代的一个大胆举措,体现了在模拟和数字领域的交汇处创造整体零售体验的重要性。

Situated in the middle of Oslo’s central fashion district in Øvre Slottsgate, a side street to the city’s main shopping street Karl Johan, reMarkable opened its first pop-up store. The opening marks a bold move in the era of the pandemic, manifesting the importance of creating holistic retail experiences in the intersection of the analog and digital sphere.

从概念上讲,该店参考了图书馆的空间特质–干净开放的空间、整洁的结构、集中的阅读区和宁静的氛围,这些都是未经雕琢的优雅。指导设计方法的核心概念是纸张微妙而强大的物质特质,以及图书馆使人的思维集中和清晰的能力。

Conceptually, the store references the spatial qualities that characterize libraries – the unpolished elegance of clean and open spaces, tidy structures, focused reading zones, and a tranquil atmosphere. Central concepts that guide the design approach are the subtle yet powerful material qualities of paper, and the library’s ability to bring focus and clarity to one’s thinking.

商店的布局围绕着一个中心柱子,柱子外面是不同高度的内环和外环的桌子,为人们提供了集中注意力和测试纸片的地方。壁挂式货架通过定制的产品支架展示配件。店内的一个壁龛为销售点创造了一个自然的位置。

The layout of the store revolves around a centralized column, out of which an inner and outer ring of tables in various heights provide places for focus, and for testing out the paper tablets. Wall-mounted shelves display accessories through custom-made product stands. A niche in the store creates a natural position for the point of sale.

墙壁和天花板被涂成哑光的深蓝色,给空间带来了平静和清醒的氛围。现有的混凝土地板沿着墙壁暴露出来,而中央区域则铺上了棕色的椰子地毯。围绕中央柱子的定制家具由橡木制成,经过哑光漆处理,创造了一种温暖的氛围。橙色的灯界定了试吃药片的各个位置。大部分的墙壁都是用纸浆吸音板覆盖的,具有类似纸张的表面,提供了触感和声学质量。展示架被漆成白色,与吸音板融为一体,并在店内创造了一个微妙而干净的背景。一盏手工制作的吊灯环绕着桌子,表达了手写线条的能量和运动。
与弹出式商店展示的reMarkable纸片一样,这个空间的设计是为了支持和探索数字时代的集中思考。

The walls and ceiling are painted in a matte dark blue color, lending a calm and sober ambiance to the space. The existing concrete floor is exposed along the walls, while the central area is covered with a brown coconut carpet. The bespoke furniture around the centralized column are made from oak, treated with a matte lacquer, which creates a warm atmosphere. Orange lamps define the individual spots for trying out the tablets. Most of the walls are covered with pulp acoustic panels with a paper-like finish, providing tactility as well as acoustic qualities. The display shelves are painted white to blend in with the acoustic panels and to create a subtle and clean backdrop in the store. A hand-made chandelier surrounds the tables, expressing the energy and movement of a handwritten line.
In the same way as the reMarkable paper tablets that the pop-up store displays, the space is designed to support and explore focused thinking in the digital age.

Architects: Snøhetta
Year: 2021
Photographs: Calle Huth
City: OSLO
Country: NORWAY