模糊了零售空间和安装之间的界限，Sculptform公司是一个出色的 “工作陈列室 “案例，说明当本地制造和优质工艺结合在一起时，设计可以产生多大的影响。Sculptform是一家定制功能墙和天花板的制造商，其工厂位于本迪戈（距墨尔本两小时车程）。在墨尔本市中心建立一个展示厅是很有意义的，因为这样可以更接近行业团体、其他制造商和建筑合作者。当伍兹贝格被邀请参加新展厅的设计竞赛时，该团队抛开了顾虑，在设计上真正发挥了创意。他们决定这个空间将成为Sculptform的专业知识、设计激情和工艺理念的证明。
Blurring the line between retail space and installation, Sculptform’s is a brilliant ‘working showroom’ case study for just how impactful design can be when local manufacturing and quality craftsmanship come together. Sculptform is a bespoke feature wall and ceiling manufacturer whose factory is in Bendigo (two hours from Melbourne). It makes sense to establish a statement showroom in central Melbourne to be physically closer to industry groups, other manufacturers and architectural collaborators. When Woods Bagot was invited to a design competition for the new showroom, the team threw caution to the wind and really got creative in their design response. They determined the space would be a testament to Sculptform’s expertise, design passion and craftsmanship philosophy.
展厅的概念扩大到包括一个共同创造的工作室–对制造和创客实验室的庆祝，一个连接设计社区的场所，成为一个实验、学习和分享想法的地方。 工作人员的工作空间、会议室和合作空间–最初被告知是在 “后面”–被带到开放的地方，并围绕着构成项目核心的中央制作空间布置。Sculptform的名字激发了设计团队去探索一个既是沉浸式又是雕塑式的概念。我们的愿望是制作一些真正不寻常的东西，挑战材料和制作者的极限。空间安排，基于一个巨大的无穷大的手势，以八字形弯曲和蜿蜒，创造了一个雕塑般的旅程，引发了人们对街道的好奇。
The notion of showroom expanded to include a studio for co-creation—a celebration of making and a makers lab, a venue that connects the design community and becomes a place for experimenting, learning, and sharing ideas. The staff workspace, meeting rooms and collaboration spaces—initially briefed to be ‘out the back’—are brought into the open and arranged around the central making space that forms the heart of the project. Sculptform’s name inspired the design team to explore a concept that was both immersive and sculptural. The aspiration was to craft something truly extraordinary that would push the limits of the materials and the makers. The spatial arrangement, based on a large infinity gesture, curves and winds in a figure eight, creates a sculptural journey that sparks curiosity from the street.
由于Sculptform是客户、制造商和建筑商，该项目是一个测试细节和真正推动木材的可能性的机会。一系列密集的设计研讨会产生了一个早期的概念：一个弯曲的建筑插入物，以一种精心策划的方式引导人们穿过空间。这种共同创造的方法还包括频繁的工厂（本迪戈）和现场（墨尔本）考察，以确保最创新的解决方案。雕塑般的木板细部设计有效地控制了空间。它是由一个水平和垂直的弯曲几何形状定义的，通过专门为实现这一结果而购置的机器一丝不苟地解决，Sculptform也由此推出了一个新的产品系列。
With Sculptform as client, manufacturer and builder, the project was an opportunity to test details and really push what is possible with timber. A series of intensive design workshops gave rise to an early concept of a curving architectural insertion that leads people through the space in a curated way. The co-creation method also included frequent factory (Bendigo) and site (Melbourne) visits to ensure the most innovative solution. The sculptural timber-battened detailing effectively IS the space. It’s defined by a horizontal and vertical curving geometry, meticulously resolved through machinery acquired specifically to achieve the result, and from which Sculptform has introduced a new product range to its collection.
参观者所体验到的是与Sculptform的产品、工艺及其制造者的实际联系–这是网上无法找到的。这里比典型的零售店要多得多，是一个身临其境的体验式陈列室，配备了高科技的数字画廊和全尺寸产品样品的展示。这里有一个团队的工作空间，一个展示定制产品制作过程的釉面车间，以及伍兹贝格为该项目带来的额外内容–一个以活动为导向的露天剧场。
What visitors experience is a physical connection to Sculptform’s products, processes and their makers – something that can’t be found online. Encompassing much more than a typical retail offer, this is an immersive, experiential showroom, replete with a high-tech digital gallery and display for full scale product samples. There is a workspace for the team, a glazed workshop that puts on show the process of creating custom products, and an addition that Woods Bagot brought to the brief—an event-orientated amphitheatre.
展厅作为Sculptform品牌的一个真实的营销工具来运作。拆除房前屋后的界限，使建筑师和设计师能够在这个空间里与他们自己的客户和承包商一起工作和共同创造。Sculptform的展厅将其位于城市的客户与区域生产基地联系起来，减少了旅行的需要，突出了Sculptform自己的产品和专业技术，并且是完全可回收的。该展厅位于一座塔楼底部的地面租约内，提供了一个奇怪的新地标装置–在夜间，综合照明强调了弯曲的木材形式的戏剧性，创造了一个本质上的 “街道广告牌”–同时也表明，在现有的建筑围护结构内工作，如果打破常规思维，可以产生令人惊叹的结果。
The showroom operates as an authentic marketing tool for Sculptform’s brand. Removing the line between front and back of house allows architects and designers to work and co-create in the space alongside their own clients and contractors. Linking its city-based clients with its regional manufacturing site, Sculptform’s showroom reduces the need for travel, highlights Sculptform’s own product and expertise, and is fully recyclable. Set within a ground level tenancy at the base of a tower, the showroom provides a curious new landmark installation—at night, integrated lighting emphasises the drama of the curving timber forms creating what is essentially a “billboard to the street”—and also shows that working within an existing building envelope can produce showstopping results when thinking outside the box.
Architects: Woods Bagot
Area : 540 m²
Year : 2020
Photographs :Peter Bennetts
Lead Architect : Bruno Mendes
Lighting Consultants : Light Projects, Rakumba
Design Team : Jordon Saunders, Sue Fenton, Krisi Patras, Bloom Hou, Ali Tehami
Structural Engineer : John Bahoric
Principal Use : Workplace, working studio and showroom
Builder : Sculptform
Project Managers : Sculptform, Woods Bagot
City : Melbourne
Country : Australia