Sneaker District拥有所有忠实的粉丝和蓬勃发展的在线业务，但实体店却停留在过去：过时、杂乱无章，并采用不可持续的材料和做法。在运动鞋的世界里，你的外观就是一切。与许多其他零售商不同的是，运动鞋品牌决定哪些商店可以存放他们的产品，而不是相反，所以实体体验对有效的业务至关重要。因此，我们对零售空间进行了彻底的改造，注重强大的品牌效应、流畅和互动的消费体验，以及尽可能面向未来的设计。
Sneaker District has all the cred with devoted fans and a booming online presence, but the physical store was stuck in the past: outdated, cluttered, and built with unsustainable materials and practices. In the sneaker world, how you look is everything. Unlike many other retailers, sneaker brands decide which stores can stock their product, not the other way around, so the physical experience is crucial to an effective business. The result is a complete overhaul of the retail space with a focus on powerful branding, a smooth and interactive consumer experience, and a design that’s as future-proof as it can be.
创新。寻找下一双运动鞋可能会很费力：你需要梯子和额外的手来获取你想要的鞋。虽然这个分层空间有高高的天花板，可以进行漂亮而广泛的产品展示，但这也让运动鞋爱好者几乎无法轻松浏览。
Innovation. Finding your next pair of sneakers can be laborious: you need ladders and extra hands to access the pair you want. Although this split-level space is graced with high ceilings for beautiful and extensive product displays, it also makes it almost impossible for sneakerheads to browse easily.
我们与代尔夫特工业大学合作，找到了一个方法。解决方案是一个互动式的运动鞋旋转木马。建立在时尚的椭圆形状的细长轨道上，运动鞋会自动旋转，让消费者可以毫不费力地选择自己喜欢的鞋款。这个展示台还能起到吸引街头目光的作用。它被设置在质感十足的混凝土墙面上，用可调节的LED灯照明，后面还有更小的LED灯条支撑。
We partnered with the Technical University of Delft to find a way. The solution was an interactive sneaker carousel. Built on slim tracks in a stylish ellipse shape, the sneakers automatically rotate around, allowing the consumer to select as many as they like without any drama. The display also acts as a way to catch attention from the street. It’s set against a textured concrete wall and illuminated with adjustable LED lighting supported with smaller LED strips at the back.
创意。运动鞋文化和工艺是这个项目的灵感来源，并通过标志性的语句和可持续的原始材料来体现。这种态度从前门开始。外立面被修复，褪色的遮阳棚被替换成品牌时刻：无衬线的Sneaker District字样，就像他们销售的品牌一样大胆，点缀着亮黑色的窗框。
Creativity. Sneaker culture and craftsmanship were the inspiration for this project, and are represented through signature statements and raw sustainable materials. This attitude starts at the front door. The facade was restored and the faded sun canopy was replaced with a brand moment: sans serif Sneaker District lettering as bold as the brands they sell punctuated with gloss black window frames.
进入店内，迎接你的是温暖的工业设计。正中央是通往储藏室的拱形门，由热轧钢制成，两侧是穿孔的钢制栏杆，参考了鞋头上的精致网眼。钢材被喷上了锈红色的粉末涂料–这是对你最喜欢的球鞋被磨损的致敬。柜台/吧台由回收的大理石制成，灵感来自于Nike著名的大象图案，形状就像一双抽象的运动鞋从地板上射出。这是每一个球鞋迷都想要的。
Inside you’re greeted with a warm industrial design. Front-and-center is the vault door to the storage room made from hot-rolled steel and flanked by perforated steel banisters in reference to the delicate mesh used over the toe of a shoe. The steel is powder-coated in a rusty red—a tribute to your favorite kicks getting some wear and tear. The counter/bar, made from recycled marble and inspired by Nike’s famous elephant print, is shaped like an abstract sneaker shooting out from the floor. It’s all every sneaker fan could want.
在运动鞋的灵感之外，我们用木质的扫描板和Kaufmann Keramik瓷砖来强调商店的自然形状，并以#sneakerdistrict的霓虹灯作为装饰。由于服装数量有限，我们将服装展示变成了迷你画廊。超薄的货架与烟熏玻璃柜和镜面基座一起与你的眼睛玩耍，让你觉得衣服是漂浮的。
Outside of sneaker inspiration, we accentuated the store’s natural shape with wooden scantlings and Kaufmann Keramik tiles finished with the #sneakerdistrict neon. With only limited apparel, we turned the clothing displays into mini-galleries. Super slim shelving with smoked glass cabinets and mirrored plinths play with your eyes to give you the impression that the clothes are floating.
功能性。这个零售空间并没有那么专注于销售运动鞋。Sneaker District已经有一个强大的在线业务来做这件事。相反，这个空间更像是一个 “闲逛 “的地方，在这里，运动鞋社区可以进来，与其他运动鞋爱好者交流，并庆祝周围的文化。
Functionality. This retail space isn’t so focused on selling sneakers. Sneaker District already has a strong online presence to do this. Instead, this space is more of a “hang-out” where the sneaker community can come in, connect with other sneakerheads, and celebrate the culture around it.
除了旋转的运动鞋展示，我们还专注于缩短在店内看到一双鞋和在家里买到它之间的差距。店内在线订购意味着你可以在短短几个小时内触摸到鞋子并将其送到你的家门口，而不需要把它们带到城里。有了COVID，空间成了视频购物环节的背景，工作人员可以在下单前带领消费者虚拟参观系列。
Alongside the rotating sneaker displays, we focused on tightening the gap between seeing a shoe in-store and making it yours at home. In-store online ordering means you can touch the shoe and have it delivered to your door in just a few hours; no need to carry them around town. With COVID, space has become a backdrop for video shopping sessions where staff can give consumers a virtual tour around the collection before ordering.
可持续发展。在这个项目中，社会、经济和环境的福祉都被考虑在内。在社会方面，这是一个任何人都可以驻足了解运动鞋世界并与他人交流的空间。在经济上，我们与当地的建筑公司、大学、供应商以及Sneaker District社区合作，让所有接触到这个项目的人受益。最后，对于环境，我们专注于灵活的店面设计，可以适应不同的场合，并使用可持续的材料。销售点的柜台可以改造成酒吧，而LED照明和货架可以根据需要进行调整或移动。混凝土地面和原有的外墙一起被保留和修复。我们还选择了回收的大理石、环保涂料和天然粘土墙面，让这家店焕发出勃勃生机。
Sustainability. Social, economic, and environmental wellbeing has all been considered in this project. Socially, it’s a space where anyone can stop by to learn about the sneaker world and connect with others. Economically, we partnered with local building companies, universities, suppliers, and the Sneaker District community to benefit all who came across this project. And finally, for the environment, we focused on a flexible store design that’s adaptable for different occasions and uses sustainable materials. The point-of-sale counter can be transformed into a bar, while the LED lighting and shelving can be adjusted or moved depending on what’s needed. The concrete floor was kept and restored along with the original facade. We also selected recycled marble, eco-friendly paint, and natural clay wall finish to bring this store to life.
在运动鞋世界里，形象就是一切，现在Sneaker District看起来和它的声誉一样令人印象深刻。阿姆斯特丹的新店给社区提供了一个光滑的零售空间，让他们可以连接和收集。它以一种更高效、更环保的方式将他们所热爱的一切文化联系在一起，同时也将Sneaker District品牌推到了地图上。
Image is everything in the sneaker world, and now Sneaker District looks just as impressive as its reputation. The new store in Amsterdam gives the community a slick retail space to connect and collect. It ties together everything they love about the culture in a more efficient and environmentally-friendly way, while also putting the Sneaker District brand on the map.
建筑师：Barde + vanVoltt
面积 : 100 m²
年份：2020年
摄影：Nikki van Toorn
制造商：Chaos Group, B&B Italia, Nemetschek, Altrock Surfaces, FLOS, Matteo Brioni, Trimble Navigation
主设计师：bart van seggelen
室内设计师：Valérie Boerma
室内建筑师：Ivo KLaver
木匠：Stalen Gasten
植物：Wunderkammer
摄像：Thomas Waaienberg
城市 : 阿姆斯特丹
国家：荷兰
Architects: Barde + vanVoltt
Area: 100 m²
Year: 2020
Photographs: Nikki van Toorn
Manufacturers: Chaos Group, B&B Italia, Nemetschek, Altrock Surfaces, FLOS, Matteo Brioni, Trimble Navigation
Lead Architect:bart van seggelen
Interior Designer:Valérie Boerma
Interior Architect:Ivo KLaver
Carpenter:Stalen Gasten
Plants:Wunderkammer
Videography:Thomas Waaienberg
City:Amsterdam
Country:The Netherlands