Space Dipped Shirts展览,意大利米兰,Nendo

Space dip Shirts是Nendo为COS设计的极简设计。瑞典H&M集团于2007年推出时尚品牌COS。COS外观结合了简单与复杂的细节和精心挑选的材料。该品牌的旗舰产品之一白衬衫在今年的米兰沙龙上展出。我们采用了一种不同寻常的方法来进行安装设计:我们没有设计衬衫或衣架,而是创建了依赖于衬衫和框架相互作用的雕塑作品。这个简单而有效的框架加强了观众对空间的意识。

Space Dipped Shirts is a minimalist design created by Italy-based designer Nendo for COS. Sweden’s H&M Group launched fashion brand COS in 2007. The COS look combines simplicity with sophisticated details and carefully selected materials. One of the brand’s flagship products, the white shirt, stared in an installation at this year’s Milan Salone. We took an unusual approach for installation’s design: rather than designing the shirts or their hanger racks, we created sculptural pieces that rely on the interplay of shirts and frames. The smartly ordered shirts are crisp, classic white until they fall inside the steel cube frames, at which point they take on colour as thought the space itself has dyed them. This simple yet effective framing strengthens viewers’ awareness of the space.

Design: Nendo Photographer : Daici Ano, Takumi Ota

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